inca | Nexxt Intelligence

The 2024 Greenbook list of most innovative suppliers for the #mrx industry is just out and we're delighted that inca | Nexxt Intelligence has risen into the Top 20 this year 😀. If you'd like to know more about how inca is reimagining market research through a mix of cutting-edge #ConversationalAI technology, #marketresearch expertise and great participant experience then please get in touch. Josh Seltzer Mary Beth Barbour Lara Schefers Kathy Cheng Ellie Ma

🌍 Exciting updates from inca | Nexxt Intelligence ! Our latest newsletter showcases how inca is going global with the addition of 90 languages, allowing conversational AI research to reach participants across all continents. We also highlight a compelling case study presented by our CEO, Kathy Cheng, alongside Wensy Chiu from Nestlé Health Science, at the recent IIEX.ai event. They demonstrated how our conversational AI transformed data collection and decision-making for the BOOST brand. Additionally, we explore the rising trend of Conversational AI in market research, as evidenced by numerous demos at the conference. At inca | Nexxt Intelligence , we welcome this competition as validation of the powerful capabilities that inca offers—combining quantitative survey functionality with best-in-class AI probing techniques. Dive into the full newsletter for more insights and let’s connect to discuss how inca can elevate your research efforts!

#ConversationalAI for #marketresearch seems to be having ‘a moment’ with lots of new platforms launched over the last year or so. At inca | Nexxt Intelligence we welcome this as a signal of a shift in how market researchers collect and use data, now scaling more qualitative capabilities. However, when it comes to probing, it is worth noting that just like there are great qualitative moderators and less good qual moderators there is also great Conversational AI probing and less good AI probing. Generating great AI probes that work effectively for market research takes a lot of market research knowledge and domain specific AI training, as this recent blog for Insight Platforms explains: https://lnkd.in/eN2365zH #insights #mrx Kathy Cheng Josh Seltzer Ellie Ma Mary Beth Barbour Lara Schefers

Our latest inca | Nexxt Intelligence release includes a WHOPPING 90 languages 😎. The new range of languages means that inca’s leading edge AI probing can be used in countries across all Continents with both the inca Conversational AI platform and inca SmartProbe API. The new languages added to inca include 13 African languages, 13 languages spoken across the Indian Subcontinent and 5 dialects of Arabic. A full list of the languages can be found here https://lnkd.in/eGC4nbEd All of the quant and qual capabilities of the inca platform are available in every language. Participants can answer open-ended questions by text, voice or video in any of the 90 languages and will be asked an AI generated probing question in real time. By greatly expanding the range of languages available with inca, we now offer a truly global solution which means well over 70% of the world’s population can participate in engaging, conversational AI surveys in their first language. inca's intelligent AI probing allied to video and voice responses means that researchers now benefit from really deep insight at scale across the world. Please get in touch if you’d like to learn more about inca’s capabilities and how you can use them at your company. #conversationalAI #marketresearch #insights

Give your research a little BOOST 😎 Wensy Chiu (Nestlé Health Science) and I (inca | Nexxt Intelligence ) are looking forward to sharing this exciting case study about how conversational AI helped reshape data collection, data sharing, and decision-making. We will share the BOOST new brand platform journey and conclude with the final product - the campaign. We’ll use multimedia and AI voiceover to bring the decision-making process to life for our audience. It’s intended to be a fun presentation! Key Takeaways: 1. Enhanced data collection through intelligent probing and engaging conversation at scale 2. Empowered data sharing一as if observing a focus group discussion, but with 500 research participants 3. Human-insight-powered decision-making beyond quantitative metrics   Register here https://lnkd.in/eKb2c2QB to join us and many other great presentations about AI in market research.  Phil Sutcliffe Ellie Ma Mary Beth Barbour Ben Leet Eddy Ko Josh Seltzer Lara Schefers #marketresearch #conversationalai

Voice/video responses for Big Qual – What is Big Qual? It needs to be big (or quant) and it needs to be qual.   What is qual? It needs to be (listed from less important to more important imho): ~Conversational – We actively listen to what research participants/people have to say ~Enabling – We use techniques that enable participants to access and articulate thoughts and feelings otherwise less obvious/top of mind ~Engaging – We make sure that participants can share their thoughts and feelings in a way that they feel safe, comfortable and eager to share   It’s the combination of everything above that makes conversational AI research big qual, and voice/video responses an integral part.   Below is a short clip of how inca does big qual/deep quant by combining conversation, enabling techniques and an engaging experience. Please get in touch if you'd like to learn more about the inca Voice+ features recently added to the inca platform. Phil Sutcliffe Mary Beth Barbour Josh Seltzer Ellie Ma Lara Schefers Eddy Ko inca | Nexxt Intelligence #conversationalai #marketresearch

Voice/video responses for quant surveys - inca was built to do better quant by incorporating qualitative capabilities in to quant surveys, so that hundreds or thousands of simultaneous engaging ‘conversations’ lead to better experiences for participants and deeper quantified insights for us researchers. Now inca surveys let participants respond using voice or video! Our clients have told us that they are seeing even more considered responses (longer verbatims) but not necessarily longer surveys (as it's faster to speak). Clients call inca a "developmental tool", rather than a survey/quantification/validation tool, because of the rich "whys" inca naturally gets us as part of the survey experience. An example here in the video shows how one of the question types on the inca platform, Maxdiff-like tradeoff ranking question, will help gather more insights to feed into rapid iterations with our new voice/video responses. How does it work? - participant chooses to respond in audio/video - their response is automatically transcribed in real time - inca SmartProbe sends intelligent personalized probes pertinent to research objectives based on the transcribed response - inca AI Coding works its wonder with transcribed data Please get in touch if you'd like to learn more about the new inca Voice+ features. Phil Sutcliffe Mary Beth Barbour Josh Seltzer Ellie Ma Lara Schefers Eddy Ko inca | Nexxt Intelligence #conversationalai #marketresearch

Please take a look at the short video below and ask yourself how it compares to the last survey you took or that your company sent out to #marketresearch participants. Ask yourself which survey would give better #insights for researchers and their stakeholders. And which survey would be a better, more engaging experience for participants. The demo below uses the latest version of inca, the #conversationalai platform from inca | Nexxt Intelligence . As you will see, participants can now answer open-ended questions by video or voice and receive an AI probe in real time which they can also answer by video or voice. Researchers also have all the capabilities of a quantitative survey plus qualitative projectives available. The future of the survey is already here. Please get in touch if you'd like to know more. Kathy Cheng Mary Beth Barbour Ellie Ma Josh Seltzer Eddy Ko

In our September Newsletter, we're thrilled to announce the latest update to the Conversational AI platform. Now, participants can respond to open-ended questions using voice or video, leading to richer insights in real-time. We had an incredible time at the ESOMAR Congress in Athens, where our CEO Kathy Cheng captured the Acropolis at dawn, reminding us of the timeless power of storytelling—now enhanced by AI. Plus, we're proud that inca is a finalist for the Best Technology Impact award at the Quirk's Media Awards! 🎉 Interested in learning more? Let’s connect! #conversationalai #marketresearch #insights