NiaHealth

I’m proud to be building NiaHealth in Canada, for the world. As I reflect on what it means to be Canadian, I’m reminded that despite our cold winters and high taxes, this is truly the best country to live and build in. Here are a few key ways being Canadian sets us apart in the global landscape: - Humility: We believe in doing the work first and letting our results speak for themselves, rather than talking big and trying to catch up later. - Diversity: Our approach isn’t centered around any one person or celebrity clinician. Instead, we have a diverse, understated, yet world-class team working collaboratively to shape the future of healthcare. - Universal Healthcare: Our commitment to universal healthcare is paramount. We envision a future where top-tier healthcare is accessible to all, steering us away from the trap of only catering to the affluent. From a country that gave the world insulin, we’re excited to lead the charge in best-in-class prevention. #BuildInCanada #ProudToBeCanadian #HealthcareForAll

When is a genetic test not a genetic test? See below for insights on Lp(a) testing for heart health from our head of research.

5 things we think you need to know about cholesterol ->

Building in health tech is a difficult journey, especially when merging two distinct worlds: clinical and startup environments. Clinicians strive for perfection, with little tolerance for mistakes—after all, lives are at stake. In contrast, startups thrive on experimentation, where achieving success 75% of the time is often good enough for rapid learning. These differing mindsets can create friction. Clinicians tend to be risk-averse, while startups embrace risk as essential for growth. The clinical world also grapples with complex cultural dynamics, where feedback can be hindered by hierarchy and power imbalances. A positive culture is crucial in healthcare, but it can sometimes feel elusive. At its core, it’s built on respect and the understanding that everyone is doing their best. At NiaHealth, we recognize the need to bridge these two cultures to improve healthcare delivery. Here’s how we’re tackling this challenge: - Transparent Conflict Resolution: We address differing viewpoints openly to foster empathy among team members. - Understanding Risk: We focus on understanding risk at a foundational level, ensuring every voice is valued. - Customer-Centric Decisions: Our priority is to put our customers’ best interests at the center of our decisions. By blending startup agility with strong clinical principles, we’re working toward a more effective and compassionate healthcare system. #compassionatehealthcare #healthtech #startupculture

"More tests doesn't mean better insights." Important perspective from our head of research Dr Robin Brown

As a second-time entrepreneur, I spent years in a challenging no-man’s land, searching for my next venture. I used to believe that if you had personal funds to invest, it behooved you to use your own money to de-risk before seeking external capital. This approach felt like putting “skin in the game” and the most honorable thing to do. However, I’ve learned something counterintuitive about myself: it’s easier to abandon an idea when it’s your own money at stake. You may not push hard enough to uncover the truly valuable insights when faced with roadblocks. Raising funds early for NiaHealth from the right investors has turbocharged our progress. We’ve encountered similar challenges to those I faced in no-man’s land, but our commitment to one another and to our supporters has enabled us to find creative solutions to overcome these obstacles. Recently, I’ve noticed more discussions online about whether the VC model is broken or outdated. While there are many valid points to consider, I’m personally grateful for the urgency and momentum that taking external capital has provided in our journey at NiaHealth.

At NiaHealth, we’re embracing a fresh approach to collaboration that values flexibility and empowerment. Our small but mighty team thrives on adaptability: no set hours, no rigid vacation policies—just a shared commitment to high expectations, urgency, and unwavering support. We trust each team member to manage their own time and ask for what they need to excel. For us, freedom isn’t just a perk—it’s the foundation of our success. When individuals feel empowered to make their own choices, they become more engaged and motivated. We recognize that stepping away from conventional frameworks can be challenging. The pace and autonomy may feel intimidating at first. But here’s the truth: the discomfort of growth ignites true transformation. For our team at NiaHealth, this approach has led to a fulfilling, organic way of working where we continuously push boundaries. We emphasize open communication and collaboration, ensuring everyone feels heard and valued. It’s all about balancing personal responsibility with a supportive community, allowing you to live and work on your own terms. As we grow, we’re excited to see how each team member shapes our journey. Together, we’re building a culture where innovation thrives, and everyone can become their best selves.

My journey into mission-driven work began back in high school when I co-founded a charitable organization. I quickly realized that inspiring volunteers and making a real impact was far more fulfilling than just providing employment. Fast forward to today, and that same passion fuels my experience at NiaHealth. Just two weeks in, a new team member noted the unique “je ne sais quoi” of our organization. It was their first encounter with a truly mission-driven team. At NiaHealth, we’re dedicated to finding people who are enthusiastic about elevating health for humanity. We seek team members who are excited to align their personal missions with our collective goals. Don’t get me wrong, the work is demanding. But the reward of seeing your efforts make a tangible difference in someone's life is unparalleled. I’m feeling fortunate to be part of a team that is truly committed to making an impact. #missiondriven #impact Mike Goss, CFA Saif Uddin Mahmud Tanya ter Keurs Fletcher Han Jimena Vega Dr Robin Brown Yoyo Yang

Private healthcare providers are often rightly criticized for encouraging unnecessary testing. When business models are based on charging patients for tests, it's hardly surprising that private providers are incentivized to add ever increasing tests to their panels. At NiaHealth, we take a different approach. Our panel has been carefully selected to only include markers that can directly guide preventative measures. Where others collect data for the sake of data, we focus on collecting useful insights. This means that our list of tests isn’t as long as some of our competitors but that allows us to keep a low price point. The rich can always access more tests but we believe in actionable health insights for everyone. #evidencebasedhealthcare #toptierhealthcareforall  

At NiaHealth, we believe that design matters. In healthcare, when products are designed to delight—simple and user-friendly (the way we expect it when we call an Uber, order on Amazon, or use our suite of Apple products), they can drive life-changing results. I’m talking: someone loses 40 pounds in 3 months, another person kicks a decades-long smoking habit, and others finally start taking that vitamin D they’ve been putting off.   In the Canadian public healthcare system today, patients get stuck with incomprehensible lab reports and are often don’t even see their results if “everything is normal”. Even the wealthy are paying $2500 or more for executive health assessments and receive jargon-filled 50-page PDFs with no actionable steps. That's a tough sell. At NiaHealth, we are seeing firsthand that intuitive, simple yet comprehensive design empowers users to better understand, act, and ultimately take ownership of their health in ways they never imagined. Demo NiaHealth today and have a glimpse into the future of healthcare. #futureofhealth #toptierhealthcareforall