OMD Canada

At Amazon's unBoxed Toronto, our Chief Activation Officer at Omnicom Media Group Jeremy Simpson joined industry leaders to discuss how brands can maximize performance media investments and drive measurable business impact.   Using SodaStream International, Ltd.’s Amazon growth strategy as a case study, the discussion covered: 🔹 Moving Beyond Reactive Campaigns – Shifting to an always-on performance approach to sustain momentum and acquire new-to-brand (NTB) customers. 🔹 Leveraging Tentpole Shopping Events – A three-phase strategy before, during, and after Prime Day resulted in a +59% increase in sales and was scaled to Black Friday and the holiday season. 🔹 Optimizing for Long-Term Growth – Prioritizing NTB sales, measuring incrementality beyond ROAS, and leveraging Amazon Marketing Cloud (AMC) insights to refine targeting and spend.   The results? A +176% YoY NTB sales growth, $2.6M in Amazon-attributed sales, and a 7.88 ROAS on CO2 remarketing campaigns.   As e-commerce continues to evolve, brands that align media with business goals, invest in full-funnel strategies, and make data-driven decisions will set the foundation for long-term success. #CreatingWhatsNext

🚀 On February 5th, 2025, OMD relaunched with 14,000+ people across the globe, united in building the future — and we’re just getting started. 20 days in, our community is more committed than ever to creating what’s next — delivering breakthrough work for the world’s best brands, powered by the industry’s best people. The momentum is real. Let’s keep pushing forward. #OneOMD #WeCreateWhatsNext 🚀

We recognize Sylvie Chicoine for embracing the Build Together behaviour. Sylvie has demonstrated exceptional collaboration and a commitment to delivering the best with the best. Sylvie's efforts exemplify the standard for working together to achieve excellence. #BuildTogether

We recognize George Boulton for illustrating the Dare to Disrupt behaviour. By challenging the status quo and pushing boundaries, George exemplifies what it means to drive innovation and set a new standard beyond the norm. #DareToDisrupt

We recognize Jenna Watson for exemplifying the Unite to Uplift behaviour. Jenna consistently rises to the occasion and fosters a spirit of support and teamwork, demonstrating how we are stronger, faster, and better together. #UniteToUplift

New look. New era. Same commitment to innovation. 🚀 We caught up with Chrissie Hanson, CEO of OMD USA, at CES to talk about what’s shaping the future — including our bold new OMD rebrand. 👀 Watch the clip below to see what’s next — and be sure to stay tuned right here for this weekend’s Super Bowl bonanza 🏈, featuring incredible work from our teams. #WeCreateWhatsNext #OMDUSA

🚀 A New Chapter Begins!   We’ve rebranded! This isn’t just a new look—it’s a bold step forward. A fresh vision, a new direction, and a commitment to creating what’s next.   A huge thank you to our teams across our Canadian offices who came together to celebrate this milestone. This is just the beginning!   #WeCreateWhatsNext

With over 14,000 people strong, we're creating what's next 🚀 — building the future of creative media solutions with the best of Omnicom, the best of the marketplace, and the best of our people across the globe. Today is the first day of the new OMD. #WeCreateWhatsNext

How is collaboration fueling the future of OMD? 🚀 We caught up with OMD APAC CEO Charlotte Lee at CES to discuss what's next in media, connection, and driving tangible business results for our clients. Ready to find out more? Check back on February 5th. #WeCreateWhatsNext

Generative AI is shifting brand strategies fast — and making a test-and-learn mindset essential. We caught up with Blake Cuthbert, CEO of OMD EMEA at CES, about what’s next. Check out our chat and find out more on February 5th 🚀 #WeCreateWhatsNext