How can a premium Natural Brand 🌿 stand out amongst conventional competitors 🚨? True Story Foods cracked the code with a geo-targeted campaign at Sprouts Farmers Market, gaining insights that are transforming their marketing strategy. 👉 Check it out: https://lnkd.in/g6DYcpwT By capturing region-specific feedback, they tailored their approach and strengthened retailer relationships with in-store proof (90% of redemptions were at Sprouts!) Plus, with 86% of shoppers new to the brand, they’re building lasting loyalty and planning smarter growth. Check out the full case study to see how they did it. #CPGbrands #CaseStudy #EmergingBrands #RetailListings #Sprouts #Growth #DigitalSampling
Social Nature
Internet Marketplace Platforms
Vancouver, British Columbia 4,806 followers
Where natural products come to win at retail.
About us
At Social Nature, we help natural CPG brands get discovered on the shelf and into people’s cupboards! Powered by over +1.1 million shoppers, our online-to-offline shopper marketing platform helps brands reach new consumers, drive them into stores and convert online demand into in-store sales. With over +600 CPG brands trusting Social Nature, we support key retail accounts, new product launches, and review syndication. Our platform targets shoppers by your store lists, helps you acquire product reviews, and provides actionable insights across the consumer path to purchase with store-level filtering. Want to drive trial at retail and get discovered by your target shoppers? Book a call with one of our CPG Growth Strategists to learn more ➤ business.socialnature.com Looking to try natural products at retailers near you? Sign up to #trynatural ➤ www.socialnature.com
- Website
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business.socialnature.com
External link for Social Nature
- Industry
- Internet Marketplace Platforms
- Company size
- 11-50 employees
- Headquarters
- Vancouver, British Columbia
- Type
- Privately Held
- Founded
- 2015
- Specialties
- CPG, Product Sampling, Natural Products, Consumer Insights, Product Reviews, Digital Marketing, Health & Wellness, Food and Beverage, Focus Groups, Retail Support, Review Syndication, Brand Marketing, Product Marketing, CPG Marketing, Customer Acquisition, Product Distribution, Product Demos, Food Retail, Beverage Retail, Shopper Insights, and Shopper Marketing
Locations
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Primary
1238 Homer St
Vancouver, British Columbia V6B 2Y5, CA
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251 Little Falls Dr
Wilmington, Delaware 19808, US
Employees at Social Nature
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David Barach
Experienced CEO, COO, CPO, CFO, available to help you take your software startup to the next level.
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Annalea Krebs 🌎
Founder & CEO at Social Nature #trynatural product discovery platform with 1M+ members. Certified B Corp. Recognized as one of the Fastest Growing…
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Justin Perkins
Executive coach, former Founder guiding early stage leaders, entrepreneurs, Founders, CEOs, executive teams.
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Marco Ciffo
Director of Product Management at Social Nature
Updates
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What sets the Social Nature community apart from other sampling programs? We built our community organically 🌿 . Learn more about the power of word-of-mouth marketing and hear our origin story in the recent #GrowthJourney podcast 🎙 featuring our Founder & CEO Annalea Krebs 🌎. Listen here >> https://lnkd.in/gPkciRka
Founder & CEO at Social Nature #trynatural product discovery platform with 1M+ members. Certified B Corp. Recognized as one of the Fastest Growing Companies by The Globe and Mail. Recipient CHFA Woman of Influence award
🎧 🎙️ 🎧 Tune in to hear my Social Nature growth story 🪴 📈 including scaling two sided marketplaces, building online community organically and profiting with a purpose. This #podcast series features episodes from #entrepreneurs sharing their founding and #growth stories. Check it out for some fresh #inspiration #socialnature #entrepreneurship #femalefounders https://lnkd.in/gzz9utT2
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Are your marketing efforts attracting true brand fans or just... deal seekers?😤 Every #emergingbrand knows your marketing dollars need to drive REAL results. That’s why it’s essential to reach shoppers 🛍 who care about more than just discounts—shoppers who genuinely connect with your brand and are likely to repurchase, becoming loyal customers. Social Nature offers brands the opportunity to connect with a community of 1.1M+ shoppers who are eager to discover better-for-you products. So you don't just introduce your product to true fans... you authentically build connections, helping you 💥 acquire new customers for life. With Q1 around the corner, ensure your marketing delivers immediate sales and lasting loyalty. Book a demo today to see how Social Nature can fuel your brand’s sustainable growth in 2025! https://lnkd.in/gP6wwmHd Sweet Nothings #CPG #CPGMarketing #EmergingBrands #
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Can your brand pinpoint 📍 key growth opportunities and execute a winning strategy in 2025? “Maybe” won’t cut it. Our helpful guide 👏 >> https://lnkd.in/guVzNfpC << outlines 4 essential questions to help you fine-tune your strategy and maximize your impact in the year ahead. Read this resource and learn how to: ➡️ Expand into new retail channels ➡️ Refine your launch strategy ➡️ Maximize your retail presence At Social Nature, we’re here to help you scale your success. Let’s collaborate on a campaign that delivers real results and expands your brand’s reach in 2025! Reach out: https://lnkd.in/gP6wwmHd #CPGMarketing #EmergingBrands #Guide #Resource #2025RetailStrategy #RetailGrowth
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🚀 Brami Inc. is known for being innovative - but their leap to a new category didn't just turn heads... It secured major wins at key retailers: Whole Foods Market, Walmart, and Target! 🛒 The brand knew they had a small window to prove their pasta product could thrive on the shelf and they succeeded. How did they do it? Read their case study >> https://lnkd.in/gaxW88bK << to find out. By partnering with Social Nature, 💥 BRAMI... - Moved over 13K+ units - Reached +18k new customers - Collected +8.4k reviews for syndication and built a loyal shopper base that major retailers couldn’t ignore. Let’s work together to replicate BRAMI’s results with your brand’s next product launch and help your brand acquire new customers for life!
Social Nature helps brands win at retail
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What’s your brand’s plan for securing the right investors? 🤑 If you don’t have one, your competitors sure do—and it’s likely what’s helping them grow faster and smarter. At our next CPG Unpacked session on October 30th, Chris Robb and Jamie Borteck will cover 5 critical things CPG brands need to know when seeking investors, plus actionable strategies that will help your brand scale from local to national success. Join us >> https://lnkd.in/g7CCa7_H << to learn more about: 1️⃣ Fundraising for CPG Brands: How to navigate today’s investment climate. 2️⃣ Attracting Investors: How to get in front of key investors and make the right pitch. 3️⃣ Investor Communities: Finding the right investors for your growth stage. 4️⃣ Board Members & Strategic Advisors: Their role in guiding brands to success. 5️⃣ Outperforming Velocity Expectations: Proven strategies to drive sales and scale faster with Social Nature. Listen in as these experts share their insights and experiences helping brands like RIND Snacks, Ithaca Hummus and Better Sour navigate today’s funding climate. Don’t get left behind—register today! https://lnkd.in/g7CCa7_H 🎯 #CPG #Webinar #CPGfundraising #Investors #Experts
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Pssst… we’re sharing our secret 🤐 to turning one-time trials into lifelong customers. Research shows that repeated exposure and positive experiences are the key to driving long-term purchasing habits. So how many times do you need to retarget shoppers before they become lifelong fans of your brand? 👉 Read our latest resource to find out >> https://lnkd.in/gyjH6va3 << At Social Nature, we’ve cracked the code on maximizing repeat purchases AND boosting your #ROAS —because, did we mention? Retargeting is FREE 💸 with us in 2025. We're here to help brands acquire new customers for life with strategies that are designed to maximize your results without maximizing your costs. #CPG #EmergingBrands #NewCustomerAcquisition #BrandBuilding #Retargeting #Blog
Social Nature helps brands Acquire new customers for life
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Fun Fact: The Non-GMO Project Verified seal is the most trusted non-GMO label 🎉 and the second most widely recognized food certification after USDA National Organic Program (Agricultural Marketing Service). Companies that achieve Non-GMO Project verification for their products and actively promote it can see up to a 20% sales lift 🚀 compared to non-verified products. We're making it even easier for our community of +1.1 Million shoppers to find products with this label, by updating our site to include ‘Non-GMO certification’ as a searchable category on the Social Nature site. Stay tuned! October is #NonGMOmonth and we're proud to work with so many amazing products that have put in the time and effort to become certified 🌿 . And tell us in the comments below: What's your favorite Non-GMO Project Verified product? 💚
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Want to know how to attract investors, secure funding and scale your CPG brand? 🙌 Join Chris Robb from The Angel Group and Jamie Borteck from JCB Growth Ventures, LLC on October 30th for CPG Unpacked, where we’ll cover the 5 critical things CPG brands need to know to grow in today’s competitive market: 1. Fundraising for CPG Brands: How to navigate today’s investment climate. 2. Attracting Investors: How to get in front of key investors and make the right pitch. 3. Investor Communities: Finding the right investors for your growth stage. 4. Board Members & Strategic Advisors: Their role in guiding brands to success. 5. Outperforming Velocity Expectations: Proven strategies to drive sales and scale faster with Social Nature. Chris and Jamie have helped brands like RIND Snacks and Better Sour secure funding and grow into national category leaders—now it’s your turn to learn their strategies. Join us! 📅 When: Wednesday, October 30, 10am PT | 1pm ET 📍 Location: Zoom Webinars Register now >> https://lnkd.in/g7CCa7_H << and make sure your brand gets these tips! #CPGFundraising #CPGinvestors #AngelInvestors #CPGbrands #CPGmarketing #BrandFunding #BrandSupport #Webinar
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🚨 Whole Foods Market is dropping their 2025 Food Trends forecast, and we’re here for it! 🚨 From bold flavors to innovative ingredients, these trends are set to shake up the industry, and Social Nature is excited to bring them to our community of over 1.1 million conscious shoppers. 🌱🍴 We’re proud to support forward-thinking CPG brands that are not only celebrating these trends but helping to change the future of food retail. Let’s get these game-changing products into the hands of consumers who care! Read their full line up of predictions: https://lnkd.in/g3gEf_9H #FoodTrends2025 #CPGInnovation #FutureOfFood #SocialNature #ConsciousConsumers #RetailTransformation
Each year, our Trends Council comes together to discuss their Top Food Trend Predictions, and to celebrate our 10th anniversary, we’re sharing them Live on #LinkedIn! On Wednesday, October 16th, join our Ambassador of Food Culture, Cathy Strange, Senior Vice President of Merchandising, Alyssa Vescio, and Senior Vice President of Culinary, Jeff Turnas, as they chat us through their favorite trends for 2025 and go down memory lane to highlight past trends we’re still talking about — even a decade later. Save the date by clicking "Attend" via the link below, and we'll see you then! 🎉 #Food #LinkedInLive #NourishingConnection #TeamWFM
2025 Top 10 Food Trend Predictions
www.linkedin.com