Everly

When Irina Belgorodskii started working at Everly, she *threatened lightly* that she wouldn't do social media work because "she wasn't good at it and doesn't like it." Does this look like someone who hates/sucks at socials? I think not 😎 I'm so proud of Irina for all the strides she's made at Everly. When I say I wouldn't be able to run our baby company without her, I mean it. She's the definition of a LINCHPIN, always ready to get her hands dirty and go outside her confront zone. Also, we got featured in HELLO magazine. Pinch us! --- HELLO! Magazine #founders #CPGbrands #socialmediamarketing

On Earth Day, we're proud to announce that we are upgrading our packaging from 60% to 100% compostable. 🌎 This is a huge milestone for us because: When starting Everly, committing to the MOQs for this type of packaging was risky because (1) we didn't have data to forecast inventory and (2) this type of packaging has a shelf life as it's compostable. A year and a half after launching, this dream is finally coming to fruition. We're in the middle of R&D, and everything looks good so far + we're hoping to roll out 100% compostable packaging by summer. 🌎 To us, Earth Day isn't just today; it's every day. We're working hard to show the world that we can have the three Ps in mind when running a business: People, Planet, and Profit. ---  #earthday #cpgindustry #founders

TORONTO: 🔎 I'm searching for a Social Media rockstar to join our team at Everly and take our Instagram and Tiktok to the next level. If you or anyone you know is looking for a kick A$$ opportunity to join our super fun team Everly PLEASE SLIDE INTO MY DMs. *must be currently enrolled in a Canadian College/ University + have a passion for Social Media Marketing* 🔎 If you know someone who could be a great fit, please tag them below. Whoever you are... I'm SO excited to meet you + work together! #jobopportunity #internship #canada

Happy Friday, Fam! I'm so excited to announce that you can now shop Everly on Well.ca 🎉 I won't lie, entrepreneurship is hard af but it's these moments that make the ups and downs all worth it. I'n incredibly proud of our small but mighty team Irina Belgorodskii ✨ --- #cpgindustry #enterpreneurship #founders

It’s still a *pinch me* moment each time I see my Everly at The Detox Market 🌱 If you’re not familiar with TDM, they are THE destination for clean, green beauty products and only accept around 2% of the brands that apply to be in their store. 🌱 It’s where I get 99.9% of my beauty products because I know that anything I get from their store is vetted against their strict CLEAN guidelines. 🌱 It was always a dream of mine to see Everly in their stores and now that dream has become a reality! If you’ve ever wanted to give us a try, I encourage you to pick us up at TDM (because that’s the best way to support us right now) and check out their selection of other amazing better for you brands! --- #entrepreneurship #cpgbrands #beautyindustry

Want to sleigh sustainability this holiday? 👀 Check out my top tips for an eco-friendly season on CP24 Breaking News Breakfast. 📦 Amazon invited me to chat about all things Everly on air this morning, and I still can’t believe that’s ME on screen, wearing a green suit, telling everybody about my little, growing company. 💚 As a small business, getting opportunities like these to share our story has been tremendous for our growth. Amazon has been a key channel for us to reach consumers who otherwise would have never been introduced to our brand. 🕯️ Thank you, Aleah Balas and Octavia Roufogalis for this unforgettable experience, and to Irina Belgorodskii for ensuring everything went smoothly behind the scenes. ---- #entrepreneurship #founders #cpgstartup