TRGR Advertising

Last year, we were asked by Calbridge Homes to do something special—something that reflects the communities they help build. So, we teamed up with local legend Cam Hoff, a Calgary-based illustrator and graphic designer, to create these limited-edition posters. Cam took inspiration from homebuilding materials (think wood, stone, and all the stuff that makes a home feel like home) and turned it into stunning artwork that celebrates the heart of these communities. The result? Beautifully layered illustrations with depth, texture, and flow—each piece telling its own story. Isn't it the smallest details that make the biggest impact?

It is with great sadness that we share the passing of our dear friend and longtime collaborator, Jean Perron. For decades, Jean has been a part of the TRGR team, bringing his masterful eye and uncompromising dedication to every project he touched. A natural born artist, Jean approached photography as a renaissance painter might – with meticulous attention to light, composition, and detail. His legacy extends far beyond the countless beautiful images he created. Jean was a mentor and inspiration to a generation of photographers, generously sharing his knowledge and passion with those who worked alongside him. Behind his characteristic French-Canadian directness lay a gentle soul who cared deeply about his craft and the people he worked with. Jean’s artistry helped shape Calgary’s visual landscape, elevating architectural, commercial, and product photography to new heights. He never stopped learning, growing, or pushing the boundaries of his craft. Even after three decades behind the lens, he approached each new project with the same enthusiasm and commitment to excellence that defined his entire career.The Calgary advertising, design, and photography communities have lost a true master of the craft. We at TRGR have lost a cherished friend and partner. “Born an artist, will die an artist” – Jean lived these words to the very end. Rest in peace Jean. ❤️🩹

Bicker, argue and debate your way to victory with Trigger Warning. It’s the festive way to heat things up this holiday season. Play the digital version here: https://lnkd.in/gTSDBvSq. From our 18+ family to yours. Merry Christmas. 🎁

Heading into the holidays as stuffed as a turkey. Merry Christmas from the TRGR team!

I'm attending The Importance of the Brief. Join me tomorrow.

The new edition of Lürzer's Archive just arrived in the mail, and our latest print campaign for Calbridge Homes is featured inside. It’s always an honour to be selected among the very best conceptual creative advertising in the world by the discerning editors of this renowned publication. A big thank you to Jean Perron for the perfectly captured photography. Also a shoutout to Julya Hajnoczky for making the spill and dirty dishes look so natural. https://rb.gy/og3axs