From the desk of one of our Co-Founders…
Co-Founder and Chief Strategy Officer at The Garden | Entrepreneur in Residence | M.S. in Creativity & Change Leadership
Just a little peek into some of my current reading stack as well as a few past faves. At the top - I’m making my way through the just-released Strategy Anthology “Eat Your Beets” published by Account Planning Group of Canada - APG Canada. Not only was I asked to contribute an essay (How to Cultivate Long Term Brand Love) but I’m in pretty great company with essays from a diverse group of Canadian industry brains including: Sarah Thompson Fanny Chabot Heather Segal Rory Petty Jean-Claude M. Kikongi Subtej Nijjar Rebecca Lyttle Penny Norman Sammy Rifai Umar Ghumman Michelle Campbell Ute Preusse Dino Demopoulos Kristy Pleckaitis amongst others!! And props to Michelle Lee and Mark Tomblin who put in endless hours to wrangle, edit, coordinate, and launch this passion project into the world. Anyone interested in reading some home grown POVs on brand-building, strategy and connecting with humans - you’ll find some interesting food for thought in here. And newbies looking to break into marketing, advertising or any type of business, I always encourage you to read, read, read and this would be a great place to start. There’s only a limited run, so order your copy now at: https://lnkd.in/gNHQH7vt