With many Canadians avoiding U.S. travel because of tariff threats from President Donald Trump, Tourisme Côte-Nord feels conditions are ripe for an increase in visitors to Eastern Quebec. Here's their pitch: https://lnkd.in/gwMtDphT
About us
Strategy covers the “bold vision, brand new ideas” of Canada’s national marketing community. By providing daily news and analysis on industry trends, and keeping readers up to speed on Canada’s brands, strategy has become the respected voice of the industry.
Our readers (which includes Marketing Magazine’s audience as well) not only gain insight from our coverage, but also from conferences and events, such as the Shopper Marketing Forum, the Marketing Awards, the MIAs and Agency of the Year. The latter is considered the highest honour bestowed to a Canadian agency, and our annual industry ranking in the Creative Report Card serve as the yardstick for success
- Website
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http://strategyonline.ca/
External link for Strategy Online
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
Updates
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The federal government has paid for a roadside digital billboard campaign in the U.S. to display anti-tariff messaging. Here's what John Babcock, a spokesperson for Global Affairs Canada, told Strategy about the long-term strategic investment: https://lnkd.in/gf_nZbh6
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Publicis Groupe has entered into a definitive agreement to acquire Moov AI, a Montreal-based leading artificial intelligence and data-solutions company. The announcement marks what Publicis Groupe says is another milestone in its continued investment in AI. https://lnkd.in/ggpzfiNc
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BREAKING: The 2025 Creative Card Report is HERE. Time to see who’s been crushing it and who’s about to update their LinkedIn feed. Go check it out before someone spoils the rankings for you: https://lnkd.in/gkvz58MA.
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Inflation and cost-of-living considerations continue to be top of mind for Canadians, according to new Ipsos Reid numbers. However, concern about the impact of international relations and geopolitics is growing in Canada. https://lnkd.in/gakc_Hgm
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A new KPMG survey reveals that while a majority of Black Canadians feel employers have made progress in creating a more equitable workforce, most still report facing discrimination. https://lnkd.in/gKW4hsap
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Andrea Hunt, president and CEO of the Association of Canadian Advertisers (ACA), has been appointed to the executive committee of the World Federation of Advertisers (WFA). https://lnkd.in/gteJgixY
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In a Leger poll that shows American economic aggression to be a top concern in Canada, 71 per cent of Canadians said they cut back on in-store purchases of U.S. products. But that's not all. https://lnkd.in/d2NhMSGB
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Knix's "Out of Office swimwear campaign is a celebration of women who are “unapologetically powerful." https://lnkd.in/g5yWzHue
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With a hunger for homegrown products in the air, Maple Leaf Foods is reaching out to rival brands. https://lnkd.in/gziQHjC4
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