ASSOS of Switzerland GmbH

Ride. Refine. Repeat. Our cycle of iteration for nearly 50 years, engineering solutions for riders in every weather condition. The new R Series launches the next chapter, with adaptable layering systems ensuring you stay comfortable and protected from one season to the next.   Welcome to FW24, https://lnkd.in/eMH39HGa

In September, we had the pleasure of welcoming the Legion Team from Los Angeles to our HQ in Stabio. During their two-days visit, they explored our latest product innovations and got a sneak peek of the kit we are designing for them for the upcoming season (you'll all get to see it soon!). At HQ, the team got to meet members from all of our departments and see firsthand how our products are created, from concept to final design. It has been a unique chance for them to dive deep into our process and experience the passion behind each piece. After the tour, we all headed to Zurich to watch the UCI World Championships, alongside our marketing team. We spent quality time together, reconnecting with old friends and making new ones. It was truly a memorable experience!

ASSOS Of Switzerland official statement: It is with a heavy heart and infinite sadness that today we say goodbye to Muriel Furrer, the young Swiss cyclist competing for the Swiss Federation team in Zurich. All the staff of ASSOS Of Switzerland come together to express our sincere condolences to Muriel's family and the Swiss national team, our thoughts are with you in such difficult times. Danke für alles liebe Muriel!

Celebrating FW24 with an epic office ride! The last lunchtime ride was all about celebrating the FW24 campaign - Triple Crown. Employees rode their bikes in the MILLE and UMA GT Spring Fall LS Jerseys, and we had the pleasure of hosting Safa Brian, who joined us while in Europe for the Zurich project. These rides aren’t just about getting outside and being active—they’re a chance to disconnect from screens, reconnect with each other, and share ideas in a more relaxed, open environment. For some of our crew, the ride didn’t stop there. It ended with a blast of pure adrenaline at the Stabio pump track. It was the perfect finish to a day that celebrated everything we stand for: passion, sharing moments, and the sheer joy of the ride. Ready for the next ride?

The Speed Club rides are taking off all over the world, including a fantastic event recently held in Miami! Hosted at the store "La Byci" , the ride brought together 100 participants for an exhilarating ride. Our global community united around the unique spirit of ASSOS of Switzerland, welcoming cyclists of all ages and paces to connect, network, and enjoy our latest collections. Join us for the next ride and be part of this growing community! Check out where the next Speed Club ride is happening near you: https://lnkd.in/ezTMA7mY #ASSOSofSwitzerland #SpeedClub #CyclingCommunity

We are excited to share our incredible experience at the Italian Bike Festival! The event saw an overwhelming number of visitors, and it was fantastic to engage with so many passionate cyclists and enthusiasts. The festival provided a perfect platform to showcase our coming collections and connect with the cycling community, which truly energized the atmosphere. One of the highlights of the event was organizing a special ride within the iconic Misano autodrome. It was a thrilling experience to ride alongside so many cyclists, embracing the spirit of speed and endurance on such a legendary track. We also want to give a big thank you to our ambassadors, Virginia Cancellieri, Fabio Aru, Nicholas Roche, and Justin Williams for stopping by and supporting us. Their presence made the event even more special, and we are grateful for their continued partnership. We're already looking forward to the next edition! #ItalianBikeFestival #CyclingCommunity #ASSOSofSwitzerland

ASSOS Triple Crown: Riding 3 Swiss Mountain Passes In One Day Our FW24 New Arrivals collection embarked on an extraordinary mission with five of our friends who took on the "ASSOS Triple Crown." They tackled three of Switzerland's most legendary mountain passes: the Gotthard, Furka, and Nufenen. Over 99 kilometers and 3,000 meters of climbing in just one day, they pushed their limits, capturing stunning shots along the way and experiencing the ultimate cycling challenge. From grueling ascents to breathtaking descents, this journey was all about testing endurance, celebrating adventure, and embracing the beauty of the Swiss Alps. Watch the movie of this epic day of cycling, https://lnkd.in/eZNhBbn5 Discover more about FW24 New Arrivals, https://lnkd.in/eQ96iTad

ASSOS TRIPLE CROWN | THE RIDES GOES ON Gotthard. Furka. Nufenen. Three iconic passes over 99km with 3000m of climbing in a single day. Our Triple Crown served as the proving ground for the new FW24 collection, with shifting conditions and temperature swings signaling the dawn of fall—that time of year when the right layers make all the difference. Introducing 2024’s next riding season, with equipment engineered and tested to ensure you’re fully prepared for those open roads ahead. Discover more, https://lnkd.in/eQ96iTad

ASSOS Office Summer Rides Community starts from within and at ASSOS this is why our HQ rides are special moments we cherish. This time going through stunning Val di Muggio, a hidden gem just a few kilometers away from the office in Ticino. These outings go beyond the physical activity; they become a unique opportunity to reconnect, share ideas, and engage in meaningful conversations in a setting that is not Microsoft Teams. The natural surroundings and the rhythm of cycling create the perfect environment for reflection and open dialogue, breaking barriers and reducing distances between colleagues that rarely work together. Moments like these strengthen our team’s cohesion and spark innovation. And of course, it wasn’t all about work—we had plenty of fun, too! Laughter, stories, and the pure joy of cycling together reminded us of the importance of our roots and core business. We are already looking for the next ride!

Welcome aboard, Julian! We’re thrilled to have Julian Alaphilippe joining the ASSOS family as he embarks on a new journey with Tudor Pro Cycling. Your passion, determination, and commitment to excellence perfectly align with our mission to push the boundaries of performance. Best of luck and welcome to the family!