ASSOS of Switzerland GmbH

ASSOS Office Summer Rides Community starts from within and at ASSOS this is why our HQ rides are special moments we cherish. This time going through stunning Val di Muggio, a hidden gem just a few kilometers away from the office in Ticino. These outings go beyond the physical activity; they become a unique opportunity to reconnect, share ideas, and engage in meaningful conversations in a setting that is not Microsoft Teams. The natural surroundings and the rhythm of cycling create the perfect environment for reflection and open dialogue, breaking barriers and reducing distances between colleagues that rarely work together. Moments like these strengthen our team’s cohesion and spark innovation. And of course, it wasn’t all about work—we had plenty of fun, too! Laughter, stories, and the pure joy of cycling together reminded us of the importance of our roots and core business. We are already looking for the next ride!

Welcome aboard, Julian! We’re thrilled to have Julian Alaphilippe joining the ASSOS family as he embarks on a new journey with Tudor Pro Cycling. Your passion, determination, and commitment to excellence perfectly align with our mission to push the boundaries of performance. Best of luck and welcome to the family!

What a day! Our CEO, Edwin Navez and our Spanish team, @EricSartor and @AlbertAlphagemme were invited by Stephane RUAULT, for an unforgettable experience at the Alinghi Red Bull Racing base in Barcelona. Who knew that pedaling could power a racing sailboat? Amazing to have 4 sailors pedaling onboard to generate the electricity that operates sails, foils, and rudder. At this level of competition, only the most exclusive materials and the best technologies are acceptable. This is why the Alinghi team chooses ASSOS cycling apparel leaning on our unwavering commitment to quality and performance under the most demanding circumstances.   As we toured the base, we got up close with technologies that fueled their success. Incredible to see the best experts for every aspect of racing; aerodynamics, big data from F1, and weather predictions working together on the project. Excellence at its pinnacle! A relentless push for high performance. And the tradition of ringing the bell before heading out onto the water? Goosebumps. A powerful reminder that while technology drives performance, it’s the team’s heart and spirit that truly sets them apart. A massive thank you to Alinghi Red Bull Racing for the behind-the-scenes peek into their world. We left inspired, energized, and ready to embark on new adventures.

Join our global community at selected retailers for social rides that capture the unique spirit of ASSOS of Switzerland. Open to cyclists of all ages and paces, these rides are a fantastic opportunity to make new friends, grow your network, and experience our latest collections. Discover the next Speed Club ride close to you: https://lnkd.in/ezTMA7mY

Behind the scenes of the new MADE IN FUTURE campaign. We're pleased to share an inside look at the creation of our MADE IN FUTURE campaign. The goal was to blend modern graphic elements of the jerseys with the archival materials that inspired them. “The brief was really clear—we wanted to create a ‘postcard of the future’ for our brand. This meant combining our history of innovation, an element of speed, and this idea of the dynamic, avant-garde cycling ethos.”— Sébastien Jarrot, Head of Content at ASSOS of Switzerland. Find out about MADE IN FUTURE, https://lnkd.in/e-UcFCwW Studio Lamadone

A history of setting the standard. A drive to define the future. Introducing the MADE IN FUTURE capsule for SS24, featuring three all-new jerseys celebrating our relentless pursuit to keep you one step ahead. Created on our proven EQUIPE & DYORA RS aero-fit platforms, the jerseys incorporate special graphic elements that pay homage to our history of innovation while leading into the technology of tomorrow. AOS across the jersey’s front stands for ASSOS OF SWITZERLAND. Beyond an acronym, this is our mark of excellence. On the back panel, thirteen “A” logos form a circle that represents your door into the ASSOS universe, and featured throughout is the number 76, a nod to our 1976 birth year. "We created these three jerseys in different colors, yet each contains elements that tie them together," says Daniele Capoluongo of ASSOS Creative Lab. "This ensures that whether viewed as a standalone jersey or together with the other two, the colors complement each other and resonate with the other products." Discover more, https://lnkd.in/e-UcFCwW

We recently hosted a new Women’s Ride at our Lugano flagship store, bringing together a fantastic group of cyclists with different cycling backgrounds and experiences. The event turned out to be more than just a ride; we celebrated the community, the empowerment of new fellow cyclists, and the shared passion for riding bikes. The store staff designed a route that took us through some of the most scenic roads in the area, both along the lake and up hidden climbs. We are incredibly proud of the enthusiasm and camaraderie displayed by everyone who joined us. Events like these reinforce our commitment to fostering a supportive and inclusive cycling community. We are currently working on more rides and events that continue to inspire and connect cyclists. Check out where's the next ride close to you: https://lnkd.in/ezTMA7mY

At Assos, we believe in forging deep connections with our global ambassadors by inviting them to our headquarters. Recently, we hosted Safa Brian, offering him an immersive experience into our brand's philosophy and operations. During his visit, Safa had the chance to meet many of our passionate Assos team members, learning firsthand about their dedication and expertise. One of the highlights was joining us for an Assos Ride, experiencing the thrill and camaraderie that define our cycling community. Over these few days, Safa truly immersed in the Assos spirit, seeing our commitment to innovation, quality, and the love of cycling. It was a fantastic opportunity to share our vision and values with someone who shares the same passion for the sport.

Reflecting on our Experience at Pitti Becycle 2024. We had an incredible time showcasing our brand at Pitti Immagine / Becycle 2024 in Florence. It was the first edition, in Florence, offering an innovative proposal focused on cycling as a sport and lifestyle. Our team was thrilled to present our latest innovations in cycling apparel to an enthusiastic audience. It was fantastic to connect with industry professionals, enthusiasts, and fellow exhibitors. Your insights and support are invaluable as we continue to innovate and push the boundaries of cycling. Check out some of our favorite moments from Pitti Becycle in the photos below. Also, thanks to Mr. Tour de France, Christian Prudhomme, for paying visit to our booth.

The National Championships weekend is often marked in red on the calendar of professional cyclists. Last week the young athletes of Tudor PRO Cycling chased gold on their home roads conquering the Swedish, German, and Luxembourgian titles. A moment of pride at our HQ where the custom team is now working at full speed to produce the new special jerseys and suits for the next races, as requested by UCI rules.