FIS Freeride World Tour

Celebrating the small victories! 🎉 Sometimes, it’s the seemingly small steps that make a big impact. Today, we’re excited to share a special moment — our boss, Nicolas Hale-Woods, made his first LinkedIn post! ⚡ Why is this significant? - It demonstrates our commitment to evolving our branding strategy. - It reinforces our belief that every team member, including leadership, plays a crucial role as a brand ambassador across our channels. - It bridges the gap between Nicolas’ industry expertise and our digital presence. This moment highlights the importance of adaptability and continuous growth in leadership. It’s refreshing to work in an environment where open communication allows us to suggest new initiatives, even to our CEO. And you, when was the last time you could ask your boss to do something new? 😎

📆 The FWT Junior and Qualifier competition calendars are out, marking a perfect moment to reflect on the incredible growth of grassroots freeriding. 📈 While the Pros capture the spotlight, the actual evolution of our sport lies in its foundation. Since 2015, we've seen a staggering 177% increase in riders participating in intermediate competitions, reaching an all-time high of 9,234 licensed riders in 2024! 👥 What's even more thrilling? 53% of these riders are aged 14-18, proving freeriding's appeal to the next generation. While Ski men dominate at 66%, especially in Juniors, we're committed to fostering inclusivity and representation to make our sport truly global. 🌐 At FWT, we're dedicated to providing safe, inclusive environments for riders to experience competitive freeriding. It's incredible to witness these life-long journeys unfold! #FWTJunior #FWTQualifier #FWTChallenger #FWT #HomeofFreeride #SportGrowth

📆 The FWT Junior and Qualifier competition calendars are out, marking a perfect moment to reflect on the incredible growth of grassroots freeriding. 📈 While the Pros capture the spotlight, the actual evolution of our sport lies in its foundation. Since 2015, we've seen a staggering 177% increase in riders participating in intermediate competitions, reaching an all-time high of 9,234 licensed riders in 2024! 👥 What's even more thrilling? 53% of these riders are aged 14-18, proving freeriding's appeal to the next generation. While Ski men dominate at 66%, especially in Juniors, we're committed to fostering inclusivity and representation to make our sport truly global. 🌐 At FWT, we're dedicated to providing safe, inclusive environments for riders to experience competitive freeriding. It's incredible to witness these life-long journeys unfold! #FWTJunior #FWTQualifier #FWTChallenger #FWT #HomeofFreeride #SportGrowth

🏄♂️ 3rd, and largest category of the FWT25 Roster LinkedIn Edition: The Sport Lifestylers 🚵♀️ These athletes live and breathe their sports, often turning their passions into professions. Let's dive into the diverse world of our Sport Lifestylers: 🪂 Paragliding enthusiasts who also excel in biking and hiking 🏄♂️ Pro kiteboarders competing on the freestyle kiteboarding world tour 🚣♂️ Whitewater rafting team captains who also work as raft guides and snowboard instructors 🏌️ Golf course workers who balance their time with mountain biking and camping 🎨 Filmmakers and pro athletes combining creativity with athletic prowess ⛵ Sailors who also enjoy road biking and mountain biking Proof that you can turn your passion into a lifestyle and even a career, both on and off the mountains! What's your unique sport-lifestyle combo? Are you living your passion every day? Share in the comments below! 👇 #FWT25 #HomeofFreeride #SportLifestyle

🎓 2nd category of the FWT25 Roster LinkedIn Edition 📚 Shredding the slopes is just one aspect of their personality - they also hit the books and pursue knowledge! Let's dive into our second category: The Research 🔬 Seekers From business schools to engineering labs, our roster showcases a thirst for learning: 🏫 Business school students passionate about plant-based cooking 🔧 Mechanical engineering wizards who cliff jump in their free time 📊 Online business administration students competing in the Enduro World Cup 🏋️ Sports masters balancing studies with intense physical training 🌿 Civil and environmental engineering students advocating for a sustainable future 🏄♀️ Business school attendees participating in the GKA Kite Surf World Cup Who said you can't combine academic pursuits with adrenaline-pumping sports? These athletes prove that the quest for knowledge and the thrill of freeriding can go hand in hand! Keep pushing those mental and physical boundaries! 🧠🏔️ What's your unique study-sport combo? Share it in the comments below! 👇 #FWT25 #HomeofFreeride #NeverStopLearning

🏔️ Introducing the FWT25 Roster: The LinkedIn Edition! 🏂 Season after season, we've been unveiling the FWT Roster, showcasing the elite athletes who'll tackle the world's most challenging freeride faces. This year, we're doing things differently! Our athletes aren't just masters of the slopes - they're crushing it in their careers too! Let's dive into our first category: The Business Moguls 💼 From courtrooms to boardrooms, our roster is a testament to diverse talents: 👨⚖️ Criminal defense attorneys carving up legal cases and powder 💻 Tech CEOs coding by day, catching waves by night 🎧 Backend developers dropping beats as DJs after dark 🏄♀️ Physiotherapists with a passion for kitesurfing ☀️ Entrepreneurs revolutionizing off-grid living Who says you can't mix business with pleasure? These athletes prove you can excel in your career while pursuing your passions! Remember: our lanes are as diverse as our talents. Keep pushing boundaries, both in the boardroom and on the board! 🏆🏂 What's your unique work-life combo? Share in the comments below! 👇 #FWT25 #CareerGoals #HomeofFreeride

🚀 𝗙𝗪𝗧 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗕𝗼𝗼𝗺: 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗔 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝗙𝗿𝗲𝗲𝗿𝗶𝗱𝗲 𝗙𝗮𝗻𝘀 🌍 Over the past few years, the FIS Freeride World Tour has not just been about conquering mountain peaks, but also about reaching new digital heights! Since 2021, we've experienced tremendous growth across all social media platforms, and we're excited to share these milestones with you: 🎉 𝟳𝟭𝟱𝗞 𝗻𝗲𝘄 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗴𝗮𝗶𝗻𝗲𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗹𝗹 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘀𝗶𝗻𝗰𝗲 𝟮𝟬𝟮𝟭, 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻 𝟴𝟲% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗼𝘂𝗿 𝘁𝗼𝘁𝗮𝗹 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗶𝘇𝗲 – now at a total of 1.7 million freeride enthusiasts! Whether it's on Facebook, Instagram, TikTok, or YouTube, more and more people are tuning in to follow our journey through the world of extreme skiing and snowboarding. 🏔️ 🔝 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗚𝗿𝗼𝘄𝘁𝗵 𝗕𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻: • Instagram is our top platform, engaging 46% of our audience with high-quality, adrenaline-filled content. We've grown by 52% in the last 3 seasons, reaching a total of 773K followers! 📸 • Meta Facebook continues to be a powerful platform, adding 448K followers with a 59% growth since 2021. 💬 • TikTok has been the breakout star, skyrocketing by 567% and gaining 320K followers in under 3 years. 🚀 • On YouTube, we’ve more than doubled our community with a 121% growth, now boasting 120K followers who crave epic long-form videos. 🎬 📊 𝗪𝗵𝗼 𝗠𝗮𝗸𝗲𝘀 𝗨𝗽 𝗢𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲? • Our largest demographic is between the ages of 25-34, making up 32.3% of our audience, followed closely by younger fans under 24 at 23.6%. 🎿 • The majority of our audience is male (79%), but we’re thrilled to see a growing community of 21% women engaging with us across platforms. 🏆 🌐 𝗪𝗵𝗲𝗿𝗲 𝗢𝘂𝗿 𝗙𝗮𝗻𝘀 𝗖𝗼𝗺𝗲 𝗙𝗿𝗼𝗺: USA 🇺🇸 leading with 22.8% France 🇫🇷 at 13.4% Switzerland, Canada and Germany rounding out the top 5 🌟 🤝 A huge thank you goes out to everyone who has followed, liked, shared, and engaged with us on social media, you're part of this amazing community that continues to grow. As we look ahead, we’re excited to bring you even more of the content you love—more jaw-dropping moments, more behind-the-scenes stories, and more reasons to stay tuned as we continue to push the boundaries of what's possible in the world of freeride sports. Here's to the journey ahead! 🏔️ #HomeofFreeride #FWT #SocialMediaGrowth #Digital

🔥 Season Kick-Off Success! 🔥 Last week, we teamed up with Alpina Watches and Val Thorens to launch the pre-season in style during the High Five Festival in Annecy. 🎉 Building on our strong partnerships, this event brought together media, partners, ambassadors and friends for an exclusive preview of the FWT25 by Peak Performance Season Teaser. Over 100 guests joined for a memorable evening with short welcome speeches from Nicolas Hale-Woods, LALANNE-CLOUTE Vincent, and Oliver van Lanschot Hubrecht to kick things off. 🎤 The night transitioned into an open party, celebrating the excitement of the upcoming freeride season. 🎶 A huge thanks to our amazing community for showing up and making this event a success! 🙌 Oh, and by the way... we may have spent the whole budget on food, drinks & music🍷 🎶 — so no official photos this time! 📸😉 #FWT25 #FreerideWorldTour #AlpinaWatches #ValThorens #SeasonKickoff #HighFiveFestival #HomeofFreeride

🚨 2025 FWT by Peak Performance Calendar Announced! 🚨 We are excited to reveal the official schedule for the 2025 FIS Freeride World Tour by Peak Performance, featuring six exciting stops across Europe and North America. This year marks the highly anticipated return of Baqueira Beret, renewing its partnership with the FWT until 2027, and the debut of Val Thorens Pro in France, bringing the Tour back to the country for the first time since 2017. Athletes will compete across these renowned destinations, with their top performances counting towards qualification for the YETI Xtreme Verbier by Honda Grand Finale. 📅 2025 Tour Dates: 🇪🇸 Baqueira Beret Pro, Spain – January 18-23 🇫🇷 Val Thorens Pro, France – January 27 – February 1 🆕 🇨🇦 Kicking Horse Pro, Canada – February 7-13 🇬🇪 Georgia Pro, Georgia – February 23 – March 1 🇦🇹 Fieberbrunn Pro, Austria – March 8-13 🇨🇭 YETI Xtreme Verbier by Honda, Switzerland – March 22-30 Looking ahead to 2026, we’re also excited to announce the inaugural FIS Freeride World Championships in Andorra. This historic event will gather the world’s elite freeriders, elevating the sport on a global stage. Read more ➡ https://lnkd.in/edQc-rDM #FWT #FreerideWorldTour #PeakPerformance #ValThorens #BaqueiraBeret #Verbier #Georgia #Fieberbrunn #KickingHorse Kicking Horse Mountain Resort Saalbach Hinterglemm Leogang Fieberbrunn Verbier Tourisme

🚨 Exciting Partnership Announcement! 🚨 We’re thrilled to welcome Honda Switzerland as the Presenting Partner for the 2025 YETI Xtreme Verbier! As the grand finale of the FIS Freeride World Tour by Peak Performance, this partnership unites the bold spirit of freeride with Honda’s innovation in performance and sustainability. This collaboration reflects a shared vision of pushing boundaries, whether on the mountain or in mobility. Honda's advanced electrified vehicles, including the cutting-edge Honda CR-V, will be on full display as the world’s best freeriders carve their paths down Verbier’s legendary Bec des Rosses. Stay tuned for an adrenaline-packed competition from March 22-30, 2025, where skill, courage, and innovation will take center stage! Find out more ➡ https://lnkd.in/eFUCvizq #FWT2025 #FreerideWorldTour #Honda #YETIXtremeVerbier #Sustainability #Innovation #Performance