Angel investors: yay or nay?
Is it better to skip angel investors? To not deal with the time stealing, the high maintenance communication, the pressure angels put on top of an already dense day-to-day?
"Go VC or go home" tends to be the go-to position in lots of startup communities.
Yet, here I am, singing praise to those angels, clearly sent from above to give startups wings and guide them on their paths to get closer to the sky.
Having just closed a bridge round with ALL of our current seed shareholder re-investing, shows how fruitful relationships with angel investors can be. (And leaves me and the team at NEUR.ON very thankful.)
Here's three factors that helped us attract the right angels:
1. Specialize: great B2B SaaS solutions are often built by industry specialists. That again attracts angel investors who are well-acquainted with that respective industry. In our case: people who know about the scope and shortcomings linked to legal translation: lawyers, bankers, #LegalTech entrepreneurs etc.
2. Look for complex problems: people who can lessen complexity always attract attention, especially when it concerns a global and profitable niche. In our case: AI-supercharging legal translation and making it both simple and efficient, but also reliable and accurate, caught the interest of savvy VC experts, investing privately as angels.
3. Think internationally: The more culturally diverse your investor pool is, the easier it will be for your to foresee and solve possible hitches in scalability. In our case: beyond Switzerland, we attracted investments from Germany, the UK, the US, Israel, the Bahamas, and Brazil.
In short: it's the same with angel investors as it is with any relationship. You first have to make sure you understand who YOU are, before you can attract that perfect match.
To all of our perfect matches, I can only extend a heartful THANK YOU for believing in us, and gifting us your time when we ask for advice, introductions, and market insights. You lot are truly angelic.
#angelinvestors #vc #startups #entrepreneurs #venturecapital #bridgeround #thankful