Audi Business Innovation GmbH

What do you feel like when you read posts from companies about their values? Do you scroll right over them? Or do you just skim them to check whether they write the same thing as everyone else? 🧐   Company values are a tricky thing. We all know that they are important and that they can increase employee loyalty and satisfaction. Can. The only requirement, of course, is that they are actively lived. And that means by everyone. If people identify with them and live them automatically, then values become the basis of the corporate #culture. They are like a little manual that shows us where we want to go and reminds us every day of how we want to work together. They provide orientation. We all have our own values that are important to us. They help us decide whether and how we do the things we do. They help us to make decisions. They are part of our character. It's the same with #corporate values. 🙌 However, isn't that why we sometimes have conflicts? That things happen or are done in a way that doesn't match our values? Perhaps it is more external influences that prevent us from really acting in harmony with our values every day? This shows us that we have a strong value system. And the understanding that this can happen again and again shows that we can deal with it in an empathetic, realistic, and mature way. In a small series of upcoming posts, we will show you how we live our values at Audi Business Innovation, what they mean to us (not just hollow phrases and empty words), and how we (further) develop them from within. So stay tuned! 🤩   #AudiBusinessInnovation #ValueStatements #CorporateCulture

“Learn, engage & network” 🤝 Last week, we came together for a key workshop to reflect on the past year and gear up for what’s ahead. We looked back at our progress and discussed some updates for the future, like new services #Audi users can look forward to in the coming months. Some of the main points we focused on: 🌟 Boosting efficiency and creating more synergies across teams 🌟 Delivering value to Audi users even faster 🌟 Staying strong as a team and living out our values After insightful discussions, our teams came together for a product bazar, sharing their latest developments and engaging in creative exchanges. It was a chance to dive into the innovative minds of our ABInauts and collaborate for greater impact. For example, the Trend Management & Ideation team shared how they identify emerging trends to guide the development of #future services, ensuring we continue to meet the evolving needs of Audi users. At ABI, staying ahead means staying connected. Workshops like these are key to fostering innovation, collaboration, and excellence across all teams. Together, we’re committed to delivering the best possible experience for Audi users. #AudiBusinessInnovation #Innovation #Teamwork

All rides at a glance – with the new Insight Dashboard in the Audi active coach. 🚘   Our Audi active coach* is a digital service that is developed to support Audi drivers in enhancing their wellbeing during and after their drive. Users can access various wellbeing exercises, including soundscapes, coaching, and meditation. Additionally, the service tracks vital parameters, specifically heart rate, via a connected smartwatch (e.g., Apple Watch), providing valuable insights into potential stress situations along the route. 💡   We continuously enhance the Audi active coach by adding new features and content to ensure that it meets our users personal needs.  Through their feedback, it became clear that there was a growing demand for tools that provide a holistic view of their rides and data, allowing users to spot patterns and routes that impact their wellbeing. 🚀   What’s new? The Insight Dashboard in the Audi active coach offers a comprehensive evaluation of all rides. Users can now analyze not just individual trips but all accumulated rides, tracking heart rate trends over the course of their journey. Additionally, all sections of the route where potential stress was detected are displayed on a single, consolidated map, allowing users to better understand and visualize the areas where their wellbeing may be affected. This makes it easy to identify when heart rate exceeds normal ranges and how the pulse compares between driving and everyday activities. 📈🗺️   Moreover, users can view and evaluate this data via their smartphone, giving them flexible access to key insights. 📱   #AudiActiveCoach #AudiInsightDashboard #Wellbeing   *The Audi active coach is available as a service in the Audi stage app, a new incubator platform for digital services, and can be used via Apple CarPlay.

Connected Services: Bridging the Gap Between Value and Perception 🌉    Our recent Audi Business Innovation (ABI) study delved into the importance of connected services, and the findings are quite insightful. 💡    While a majority of respondents acknowledge the increasing relevance of #connected #services, there is still skepticism about the added value of many offerings. This perspective needs to shift.    To drive success, #solutions must be designed with a user-centric approach and their benefits must be communicated clearly and effectively.    #education and awareness are key. Additionally, it's a collective effort, and together, we can make a difference. 💪    What do you think is the most important factor in making connected services truly valuable?    #Innovation #AudiBusinessInnovation #RadicalUserFocus 

🚀👨🚀 Life as an ABInaut #2: It’s all about finding solutions and being pragmatic 👨🚀🚀 Curious about what it is like to be part of a dynamic, forward-thinking team? At ABI, we don’t just work – we innovate, collaborate, and grow together. Here's a glimpse into the life of our ABInaut Adrian Klutzeweit, Office Manager, who has been with us for nearly a year now. 📣 Q&A with Adrian What attracted you to ABI and what made you decide to join the team?  “Before working for ABI I worked as an event manager. During my work there I had my first touchpoints with the team. I quickly realized that things are creatively implemented at ABI and can also be made possible at short notice – it’s all about finding solutions and being pragmatic.” What is your favorite part about working at ABI?  “In my role as Office Manager, every day is exciting and unpredictable. What I like most is that I feel a great sense of responsibility and can manage my own areas and processes. I can try out new, different things, and thus develop myself further. I simply enjoy coming to work every day.” And what do you appreciate most about the ABInauts? 👩🚀👨🚀 “ABInauts are always good for a surprise! What sets them apart is that they take time for each other and support each other without hesitation. That is truly worth its weight in gold!” More than a Crew 🌟 Adrian’s story highlights the supportive and dynamic environment at ABI. Our focus on innovation, learning, and collaboration reflects our core values and principles. #MoreThanACrew 🚀 #LifeAsAnABInaut #AudiBusinessInnovation #Culture #Life@ABI

What if a vehicle could truly understand its driver? 💡   The future of mobility is moving beyond simple responses to user commands. Imagine vehicles that anticipate what drivers need before they even realize it. This shift is powered by #data – data that allows for a deeper understanding of user behavior, preferences, and habits, reshaping the driving experience as we know it.   As data and artificial intelligence (#AI) become more integral to mobility, the potential for tailored, intelligent interactions grows. AI-driven systems can help vehicles not only respond to user inputs but also anticipate needs, learning from every journey. How will this change the relationship between drivers and their vehicles? What new possibilities could emerge as vehicles, powered by AI, learn to adapt and evolve with their users over time?   At Audi Business Innovation, we are leveraging data to develop forward-thinking solutions that enhance driving as a personalized and intuitive #experience.   What’s your perspective on the integration of data-driven technology in vehicles? 🚀   #FutureOfMobility #DataDrivenInnovation #PersonalizedDriving

🚘 Audi active coach: Your companion for more wellbeing in the car 🚘 Since the launch of the Audi active coach, we have gathered numerous data and received valuable feedback from our users. The result is clear: Our digital wellbeing service in the car meets a real need. Not only the enthusiastic feedback from this year’s health.tech conference confirms this, but also our continuous user research shows how relevant wellbeing solutions in the vehicle are.   📈 Our Key Takeaways: ◼ Driving data recording as a highlight: The ability to record heart rate while driving is particularly appreciated by our users. Audi drivers can gain unique insights into their wellbeing by seeing on which sections of the route their pulse was particularly high. Moreover, with our new #Insight #Dashboard, users can now evaluate their recorded rides over time, identify trends in their vital data, and view all their routes on a single map, introduced in the latest update. ◼ Holistic user experience: The Audi active coach offers a comprehensive experience that can help drivers arrive more relaxed and stress-free at their destination. The interplay of functions convinces – around 80% of our users return after the first use! ◼ Accelerated development: With the Audi active coach, we implemented a new, agile development approach for digital vehicle services, addressing a frequently expressed customer request. By launching the Audi active coach within the Audi stage as an Apple CarPlay app, we were able to provide our users with an innovative service and continuously improve and expand it based on their feedback and insights.   🚀 "But this is just the beginning! In the future, digital offerings around “wellbeing in the car” will become even smarter and more individualized by aligning with the vital data of the drivers and offering tailored wellbeing solutions" - Jessica Smetana Head of Digital Services – Health.   What features would you like to see in the Audi active coach in the future?   #AudiActiveCoach #Innovation #InsightDashboard #WellbeingInTheCar

Curiosity drives innovation. 💡   It’s the driving force behind new ideas, breakthroughs, and advancements. We understand that fostering curiosity is key to staying ahead of time. That’s why we introduced Lab Days - a dedicated time for our engineers to break away from their usual tasks and immerse themselves in a "tech playground" where #creativity knows no bounds.   Lab Days provide an environment free from the usual pressures of deadlines, enabling our ABInauts to explore new programming languages, experiment with different technologies, and work on self-initiated projects. This focused time allows us to push the boundaries of what's possible and explore ideas that could shape the future of the #automotive industry. 💻   But the real value of Lab Days lies in their practical impact. The experience and insights gained often lead to tools and solutions that enhance our everyday work, and many of these innovations find their way into real-world #Audi customer projects.   In a rapidly changing industry, Lab Days help us fostering continuous learning, technical growth, and the spirit of innovation at ABI. 🚀   #Innovation #LabDays

🚀👩🚀 Life as an ABInaut Series #1: A Journey of Growth, Discovery, and Strengths 👨🚀🚀 We are thrilled to kick off our new series, "Life as an ABInaut," where we highlight the personal and professional journeys of our ABInauts. Through this series, we will offer a glimpse into their daily roles, achievements, and growth at ABI.✨ Today, we introduce one of our inspiring ABInauts, Sarah Bergbauer, who has experienced remarkable development at ABI, all while embodying one of our guiding principles: #Stärkenorientierung (Strength-Orientation). 👨🚀🚀Meet Sarah, Scrum Master, who has been part of ABI for four years now. Her journey is proof of the importance of self-discovery and growth within an organization that truly values its people and their strengths.    📣 Q&A with Sarah  How did your journey at ABI begin? "I started as an intern in finance & controlling at ABI during my Bachelor’s. After some time at another company, I wondered if there were other professions out there to explore. ABI’s support for strength-based exploration led me back for another internship. Eventually, I transitioned into a new role as a Scrum Master, and I could not be happier with where I am today." What helped you find your path to becoming a Scrum Master at ABI? "What sets ABI apart is that they see you as a person, not just an employee. They genuinely care about your needs and encourage you to explore roles that align with your strengths. My strengths - responsibility, harmony, and more - fit perfectly with the Scrum Master role. Thanks to ABI´s support I have found a role that aligns with everything I value in my work: enabling teams, removing obstacles, interacting with people, and working on projects that matter." What advice would you give to someone searching for their career path? "There is always a way, even if it takes time to find it. It is okay not to find the perfect match right away. What is important is to be in an environment that encourages your growth and allows you the space to discover your strengths."   We Embrace Strengths 🌟 Sarah’s development at ABI is a shining example of how we live our principle of #Stärkenorientierung. We believe in giving our ABInauts’ strengths and potential the space to explore and develop. Being an ABInaut means being part of a company that values your contributions and supports your growth. Stay connected with us for future opportunities by following our LinkedIn page. 🚀✨ #AudiBusinessInnovation #Life@ABI #Culture #Stärkenorientierung

Are you conscious about your unconscious bias? 💡   Diversity & Inclusion are key drivers of #innovation, creativity and success. When we embrace diverse perspectives - whether based on gender, culture, or experience - we create better solutions and make smarter decisions. But to do so, we must also acknowledge and address our biases, both conscious and unconscious.   During a recent meetup with AUDI AG, Daniel Vasilico, People & Culture specialist, caring about diversity & inclusion topics at Audi Business Innovation, delivered insights on the topic “Biases - And how to avoid them.”   Daniel's three key takeaways: 💡 Everyone has biases - it's important to recognize and reflect on them 🧠 You can uncover unconscious thoughts through conscious reflection 🔍 Be transparent and actively manage your biases   Together with #Audi AG, we are implementing strategies to build a more inclusive environment for everyone. This #collaboration is just the beginning, and we look forward to many more opportunities to learn, share, and grow together.   What are you doing to manage unconscious #bias in your work? Share your thoughts in the comments.    #UnconsciousBias #Diversity #Inclusion