GfK - An NIQ Company

Join us for the Minderest Road Map 2025 webinar on April 10th at 4:00 PM CET to explore the future of AI-driven price monitoring with experts from Minderest and NIQ. Don't miss out on this opportunity to shape the future of pricing! Secure your spot now!

🌱🚜💨 We're curious to know what kind of lawn mower you're planning to purchase this season (or in the future). With so many options available, it's always interesting to see what works best for different needs and preferences. Which type of lawn mower would you consider? #TechandDurables

At the close of #MWC2025, Tatjana Wismeth, our Head of Supply Chain & Distribution Intelligence, highlighted the pivotal role of AI in the industry and expressed a desire for educating customers on AI use cases and benefits. But there is an opportunity to also innovate in form factor and design. 📲 Tatjana noted that when it comes to smartphones, consumer considerations often revolve around display sizes, storage, megapixels, and battery life. However, she posed two critical questions for manufacturers: 1️⃣ As AI is expected to change the interaction with technology, isn´t there space for new form factors? 2️⃣ Where do brands differentiate from each other given that AI latest innovations are embedded in virtual assistants? For distributors, there's a silver lining. Not only are replacements expected to positively impact markets, but there is also a stronger collaborative approach between manufacturers and distributors emerging, creating win-win situations. She emphasized the importance of an ecosystem approach. Tatjana also pointed out a crucial aspect that is often undermined - overcoming customer barriers such as security concerns, which is also true in the B2B environment. While AI is a game-changer, continuous innovation and addressing customer concerns are key to staying ahead. #Innovation #AI #SupplyChain #Distribution #ConsumerInsights #TechTrends #Collaboration #EcosystemApproach

Exciting times at #MWC with state-of-the-art technologies, remarkable innovations, and a preview of the future of connectivity! 📲AI was the star, with applications becoming more tangible and practical. Our data from #gfknewron Consumer shows that only 6% of consumers have recently bought a smartphone for its #AI functionalities. With the new tangible solutions showcased, we can expect this to change. Differentiation among AI agents remains a challenge in this competitive market. Without it, dominant players will stay on top without significant revenue growth and AI might become a standard feature, not driving upgrades. Only a few new product releases highlighted #MWC's shift towards showcasing the ecosystem behind the hardware, including AI platforms, networks, and business solutions. Competitors need to create buzz around their devices to inspire consumers to upgrade. Click on the link below to get more insights shaping the smartphone market 👉 https://lnkd.in/egNf5iE2 #Telecom #MWC2025 #TechTrends #SmartphoneMarket

Which channels are trending in distribution? Our analysis shows that in 2024, 32% of smartphones sold globally by distributors are supplied to Consumer Electronic Stores. Interestingly, B2B channels account for 34% of smartphone sales, and 9% are sold directly from distributors to verticals. Want to gain deeper insights into channel development and understand channel demands? Click the link below👉 https://lnkd.in/eSnYjk6U #MarketGrowth #Distribution #SupplyChain

Our latest Distribution Intelligence data reveals a significant trend: the percentage of goods being sourced via distribution channels is on the rise. 88% of smartphones sold by resellers in Germany now come through distribution channels. The same applies in the printing market, where the share of Laser MFDs sourced via distribution grew from 74% to 78%. Want to dive deeper into B2B sourcing patterns? Discover how to optimize your stock levels and implement strategic supply chain management for sustainable growth. 👉 https://lnkd.in/eSnYjk6U #MarketGrowth #Distribution #SupplyChain

📲What’s next in the Telecom sector? Discover the trends shaping the industry and uncover the potential for growth. Sustainability is driving Telecom expansion, with the refurbished Smart and Mobile phone market set to reach USD 146 billion by 2030, reflecting an impressive annual growth rate of +11.5%. In Europe, the market share of refurbished devices ranges from 7-15%. Join us at MWC in Barcelona to explore the latest Telecom trends and meet our experts! https://lnkd.in/dTK5c2pi #Telecom #MWC2025 #TechTrends #SmartphoneMarket

Meet us at the Mobile World Congress in Barcelona! 📅Date: March 3 – March 6, 2025 🏢Venue: Fira Gran Via, Barcelona How do you maintain high levels of customer engagement when consumers aren’t in the market for new devices as frequently? Driven by budget concerns and a heightened focus on sustainability, our latest data highlights that while the overall addressable market is declining, consumers are holding onto their mobile phones for longer and showing a growing demand for extended update support. In fact, 71% of consumers are now renewing their mobile devices after 3 years or more. Understanding these shifts is crucial for staying competitive in a saturated market. Don't miss out on the world's largest and most influential connectivity event, where industry leaders, innovators, and visionaries come together to shape the future of mobile technology. Schedule a meeting with our experts today to discuss how we can support your business with actionable insights and innovative solutions. https://lnkd.in/eKcdQTY5 #Telecom #MWC2025 #TechTrends #SmartphoneMarket

📲Navigating the 2025 Smartphone Market: Key Insights for Manufacturers, Retailers, and Mobile Operators The global smartphone market is evolving rapidly, marked by exhilarating growth and formidable challenges. Key highlights: 1️⃣71% of consumers now renew their devices every three years. 2️⃣AI integration is on the rise, with significant upselling opportunities. 3️⃣Mid-range market is booming with advanced features at competitive prices. Discover the strategies to seize opportunities and overcome hurdles in this dynamic landscape. Dive into the latest market developments and uncover the keys to success in the ever-evolving smartphone industry. Click on the link below to access insights to stay ahead of the curve 👉 https://lnkd.in/eShQJiU8 #Telecom #MWC2025 #TechTrends #SmartphoneMarket

Read our latest article: Navigating Telecom’s Competitive Landscape: Collaborative Pricing Strategies Did you know that 37% of consumers bought a new phone because they were unhappy with their previous one, while only 10% did so because their contract expired? Consumers are often driven by desire rather than contract cadence, highlighting the need for operators to stay engaged with them, even when renewal dates aren't due. Dive into our latest article to uncover how collaborative pricing strategies can transform the market. Learn how data sharing, joint promotions, and long-term partnerships can create unbeatable offers that delight consumers and drive growth. Click on the link below to read the full article now👉 https://lnkd.in/eUtkVeTB #Telecom #MWC2025 #PricingStrategy #Collaboration #Innovation #TechTrends