JACK WOLFSKIN

Interested in some WhatsApp marketing insights? Read on! 👇   In the past few months, we’ve rolled out a new approach to promoting our newsletter: WhatsApp. While this tool was once considered basic, it now offers exciting opportunities for brands and our team couldn't wait to try it out. We’re excited to be among the first in the market to use WhatsApp in this way, adding opportunities for 1o1 conversations with our customers and gaining an even better understanding of their needs and interests. Our WhatsApp newsletter is in full swing – here are some of the results of our launch campaign: - 4 digits in subscribers in just a few weeks - 30-57% Click-Through Rate - 90% Engagement Rate in the sign-up section - Countless insights   Interested? Sign up with the link in the comments!   Big shout out to our partners at chatmarks & charles who helped and inspired us. #WeLivetoDiscover #WhatsApp #Marketing #Newsletter

We're thrilled to announce the launch of the BIPOC Polar Training Academy with Eric Larsen 🤩   The Polar Training Academy offers a fantastic opportunity: an all-expense-paid scholarship to a polar training course with Eric Larsen in northern Minnesota for six BIPOC individuals. The program teaches valuable skills and techniques that will help all participants to travel comfortably, safely and efficiently in cold and snow.   💪 We're proud to be part of Eric's initiative, extending our support by covering essential gear and equipment. Our goal is to ensure all participants can fully focus on a discovery of a lifetime.   ❄️ Eric Larsen shared, "This course aims to train the next generation of polar adventurers and expedition guides, breaking down barriers for participation. Additionally, the scholarship honors the rich history of African Americans in polar exploration, highlighting Matthew Henson's crucial role in Robert Peary's North Pole expedition attempts in the early 1900s."   The first course just finished and was a great success. Thanks to everyone for the amazing feedback. We can’t wait for next year’s edition.   Speaking of which… Apply by Friday, November 1st, 2024! The winner will be selected based on various criteria and announced on December 1st, 2024. For more details and to apply, visit the link in the comments. #WeLivetoDiscover

🐺 2024 is all about #CustomerCentricity 🐺   We’re proud to introduce our highly experienced, consumer-insight driven leaders:   Scott LeClair, Vice President/General Manager of Jack Wolfskin China – Scott brings his expertise working with Chinese consumers, product, partners and a passion for the outdoors to our team in Shanghai.   📈 Claire Midwood, Senior Vice President of Product & Marketing – Claire will lead the Company’s marketing, product, and design functions, refining the strategic position of the brand and sharpening its consumer-centric approach.   🤝 Sébastien Plasson, Vice President Sales EMEA – With 20 years of experience in the European Outdoor market, Sébastien will lead our sales organization into a phase of sustainable growth.   Please join us in welcoming them to our leadership team. #WeLivetoDiscover #Leadership

In the rapidly changing retail landscape, a well-crafted store concept is vital. Marko Grote-Westrick, our Director Visual Merchandising & Store Design, brings Jack Wolfskin's ethos seamlessly to all of our stores – regardless of location or size.   As a brand, we're passionate about store concepts that tell engaging stories about activities. We connect with consumers, leave a lasting impression and create a unique shopping experience. To guarantee flexibility we use smart shop fitting systems and planning software to make the most of our store spaces.    🌱 Sustainability is deeply anchored in our DNA, both in product development and throughout retail: we’re using eco-friendly lighting and mannequins as well as sustainable materials like certified wood with shorter supply chains due to design in Europe. Our in-store fabrics and materials are TexBlue® certified to push sustainability.   We share this knowledge transparently to showcase our commitment, foster awareness and inspire environmental changes in the industry. Marko's advice for anyone interested in Visual Merchandising: broaden your horizon, observe trends & competitors and be open to new ideas. #welivetodiscover #retail #visualmerchandising #omnichannel

Ticking off items on the company bucket list... ✅ Topping Spotify playlist. The “Deutschrap Brandneu” playlist is one of the most famous German rap playlists with almost 2M likes. The LJUBAV down jacket, featured here, is a part of the successful Jack Wolfskin x LJUBAV EUROPE GMBH collab we introduced last December in Stuttgart which was almost completely sold through in 1.5 hours! #WeLivetoDiscover #Ljubav #Collaboration

🌍 Are you ready to discover? 🌍 Have you ever wondered what it looks like working in a state of the art global distribution center? Let's take a look: We believe in pushing boundaries and fostering a collaborative culture. At our 40.000 sqm warehouse, you’ll join a team of more than a hundred motivated people who strive to be better every day. Join an inseparable wolfpack near Hamburg and create your own discovery journey! #WeLivetoDiscover #JackWolfskin #Career

Happy New Year! 🎉 As we kick off a new year, let's look ahead with excitement and hope. May 2024 bring you plenty of adventures and opportunities for growth. Cheers to a fantastic year ahead! 🌟

2023 – A year we’ll remember! Today, we’re reflecting on an incredible journey we’ve been on – together. This past year we finally left the global pandemic behind us and focused on the good. We welcomed new distributors, partners, Discovery Team members and celebrated our community. We strengthened our bonds and grew not only as a company but also as a wolfpack. And with that: let’s delve into our highlights and cherish them for the last time this year! 🌟 🏆 Received 6 prestigious awards for our products – A great recognition for product innovation and sustainability. 💪 Celebrated one of our biggest partnerships: Welcoming Bear Grylls to the Discovery Team. 🐺 Hosted our FW24 Sales Meeting with the entire HQ Wolfpack.   🧠 Successfully established our brand council with members who share their different expert angles for the future development of our brand. 🌅 Had many team activities: Hikes, Biking tours, Stand Up Paddling, Bonfires, Camping, Workshops & more.   🐶 Brought our new dog office to life!   2024 promises many transformations we’re looking forward to. You can be sure that we are committed to inspiring you to have even more Discovery moments than last ever because: #WeLivetoDiscover 🌍 We wish you a Happy New Year filled with opportunities & growth! #JackWolfskin #Recap #BestNine

🎄 Merry Christmas!🎄 Life can be hectic as the year winds down – especially in the business world. That’s why we want to give you a moment of peace, appreciation and gratitude: We want to say thank you – Thank you to our dedicated wolfpack, cooperation partners, Discovery Team & community. Your commitment to creating unforgettable Discovery moments has been the driver of this year's success 🚀 And with that, we’re wishing everyone a Merry Christmas and a beautiful time with your loved ones. Let's celebrate the spirit of the great outdoors that fuels our collective journey! 🌍❤ Your Wolfpack 🐺 #WeLivetoDiscover #MerryChristmas

Jack Wolfskin X LJUBAV   We launched our latest Collab with Ljubav on Friday in our Stuttgart Jack Wolfskin store where hundreds of fans came to see the styles.   The collection was available to purchase starting Sunday afternoon and was almost completely sold through in 1.5 hours.     This collaboration with Ljubav and Renato Simunovic – better known as German rap artist RIN – emphasizes the versatility and innovation of our brand. The shared values that connect us with RIN are reflected in every item – A combination of adventurous spirit, authenticity, and our mantra – We Live to Discover. We would like to thank the entire LJUBAV EUROPE GMBH Team for this unique partnership and a way to engage with new consumers.   Our motto with RIN for the launch was "Creating Memories". Together, we certainly did that and more. We're even more excited to see what memories we can create together in the future. #WeLivetoDiscover #Ljubav #Collaboration