JACK WOLFSKIN

Meet Caroline Hieronymi - Project Manager, Apparel and Footwear Development 🌲 Passion drives us at Jack Wolfskin, and Caroline Hieronymi, our Project Manager for Apparel and Footwear Development, embodies that spirit every day. Her dedication to establishing and refining processes, as well as facilitating cross-departmental coordination, ensures everything runs smoothly—helping us bring our best gear to life. 🥾 What do you love most about your role? "I love the passion people show for our products, their jobs, collaboration, and constant improvement." 🥾 Favourite Outdoor Activity? "Hiking is my favorite activity because it can be done year-round with minimal gear. Spending time outdoors clears my mind and brings a great balance to office life. It's fascinating to observe the changing seasons and how they vary from year to year." 🥾 Wildest Adventure? "My most adventurous hikes happen in winter when there’s heavy snow. For every two steps forward, I fall one step back. These hikes are exhausting but exhilarating, and the peacefulness of the all-white landscape under a bright blue sky is unforgettable." 🥾 Favourite Jack Wolfskin Product? "I love my 3in1 jacket because it gives me the flexibility I need to hike in any weather."

Meet Kai Wenz - Director of Sales Operations 📦 Kai Wenz ensures that every step of our supply chain is carefully managed, overseeing Orderbook Management, Sales Analytics/Reporting, and Sales Operations teams at Jack Wolfskin. With over 25 years at the company, Kai brings deep expertise and dedication to the role, managing sales-relevant processes in SAP and continuously driving improvements that make a real impact. 🏞️ What do you love most about your role? "First and foremost, it’s the people! I’ve had the privilege of working here for over 25 years, and our warm, welcoming, and supportive colleagues have always been our greatest asset. I also love being involved in strategic decisions, and it brings me immense joy when a new report, improved SAP process, or tool makes life easier for others. Seeing the positive impact of our efforts is incredibly rewarding!" 🏞️ Favourite Outdoor Activity? "I’m passionate about running! I run 3-4 times a week, usually 8k, with a challenging 100m height difference. Running helps me refocus and connect with nature as I observe the changing seasons along the fields." 🏞️ Wildest Adventure? "One of my wildest adventures was as a kid, growing up in a family of hunters. I vividly remember joining my parents on a hunt during autumn, standing in a forest lane as about 60 to 80 big stags ran just an arm's length away. It was both terrifying and incredible!" 🏞️ Favourite Jack Wolfskin Product? "I love our daypacks—they’re packed with functional details that support me daily. I also appreciate our hard shells for their exceptional weather protection, embodying the quality and innovation that Jack Wolfskin is known for."

Meet Melanie Kuntnawitz - Director of Sustainability & Social Compliance 🌍 Sustainability is at the heart of everything we do at Jack Wolfskin, and Melanie Kuntnawitz leads the charge. In her role as Director of Sustainability & Social Compliance, Melanie coordinates all sustainability-related topics, working across departments to make a real difference for the people working in our supply chain. 🌿 What do you love most about your role? "I have an amazing team, and I’m incredibly grateful to work with so many colleagues across all departments who genuinely care about sustainability, making my job much easier. Our global sustainability team works hard to support our supply chain partners in continuously improving working conditions in their facilities. This can only be achieved through a commitment to high sustainability standards across the entire supply chain. And it’s only possible by working with great people—not just at Jack Wolfskin, but also with our Tier 1 (assembly stage) and Tier 2 (material manufacturing stage) supply chain partners." 🌿Favourite Outdoor Activity? "I love multi-day hiking tours in the Alps, spending nights in small huts or in my tent. When I hike, I focus only on the next step and the surrounding nature, allowing the stress of everyday life to quickly fade away and helping me to be fully present in the moment." 🌿Wildest Adventure? "A few years ago, I went hiking with my sister and her dog on one of the Dolomite high-altitude trails. Because of the dog, we couldn’t stay in huts, so we traveled with our EXOLIGHT II tent. Each of us (including the dog) carried a rucksack with the essentials. We camped in some of the most beautiful places you can imagine, but one night was especially memorable when a bad thunderstorm hit us, and we didn’t sleep at all. Luckily, we had learned how to handle such situations!" 🌿Favourite Jack Wolfskin Product? "I love my EXOLIGHT II tent. It can be set up and taken down in just a few minutes, it’s small, lightweight, and super cozy. I’ve had many great moments in and around this tent."

At Jack Wolfskin, we’re not just celebrating a jacket—we’re celebrating the journey we’ve shared with those who’ve grown up with us, who have carried our brand in their hearts and worn it proudly on their backs. The 3-in-1 jacket isn’t just an innovation—it’s a companion for adventurers across generations. Since 1983, it has been proven on the wild standing the test of time, evolving alongside those who’ve trusted it to shield them from the elements, whether under mountain skies or in sudden downpours. Our customers are the true trailblazers—the ones who paved the wild paths we walk today. And just as they’ve grown, adapted, and thrived in the wild, so too has the 3-in-1 jacket. Versatility and durability are at its core, offering a weatherproof outer layer and an insulating inner layer that combine to tackle any environment or challenge. It’s not just gear; it’s a lifeline, trusted by generations who know the call of the wild. Today, as we honor this legacy, we reflect on our deep connection with those who have trusted us year after year. A bond forged in the wilderness, sustained by a shared belief that a life lived wild is a life well lived. Join us in celebrating this rich history and the adventurers—young and old—who continue to inspire us, as we proudly serve those who live for the thrill of the outdoors.

At Jack Wolfskin, we’re not just celebrating a jacket—we’re celebrating the journey we’ve shared with those who’ve grown up with us, who have carried our brand in their hearts and worn it proudly on their backs. The 3-in-1 jacket isn’t just an innovation—it’s a companion for adventurers across generations. Since 1983, it has been proven on the wild standing the test of time, evolving alongside those who’ve trusted it to shield them from the elements, whether under mountain skies or in sudden downpours. Our customers are the true trailblazers—the ones who paved the wild paths we walk today. And just as they’ve grown, adapted, and thrived in the wild, so too has the 3-in-1 jacket. Versatility and durability are at its core, offering a weatherproof outer layer and an insulating inner layer that combine to tackle any environment or challenge. It’s not just gear; it’s a lifeline, trusted by generations who know the call of the wild. Today, as we honor this legacy, we reflect on our deep connection with those who have trusted us year after year. A bond forged in the wilderness, sustained by a shared belief that a life lived wild is a life well lived. Join us in celebrating this rich history and the adventurers—young and old—who continue to inspire us, as we proudly serve those who live for the thrill of the outdoors.

Interested in some WhatsApp marketing insights? Read on! 👇   In the past few months, we’ve rolled out a new approach to promoting our newsletter: WhatsApp. While this tool was once considered basic, it now offers exciting opportunities for brands and our team couldn't wait to try it out. We’re excited to be among the first in the market to use WhatsApp in this way, adding opportunities for 1o1 conversations with our customers and gaining an even better understanding of their needs and interests. Our WhatsApp newsletter is in full swing – here are some of the results of our launch campaign: - 4 digits in subscribers in just a few weeks - 30-57% Click-Through Rate - 90% Engagement Rate in the sign-up section - Countless insights   Interested? Sign up with the link in the comments!   Big shout out to our partners at chatmarks & charles who helped and inspired us. #WeLivetoDiscover #WhatsApp #Marketing #Newsletter

We're thrilled to announce the launch of the BIPOC Polar Training Academy with Eric Larsen 🤩   The Polar Training Academy offers a fantastic opportunity: an all-expense-paid scholarship to a polar training course with Eric Larsen in northern Minnesota for six BIPOC individuals. The program teaches valuable skills and techniques that will help all participants to travel comfortably, safely and efficiently in cold and snow.   💪 We're proud to be part of Eric's initiative, extending our support by covering essential gear and equipment. Our goal is to ensure all participants can fully focus on a discovery of a lifetime.   ❄️ Eric Larsen shared, "This course aims to train the next generation of polar adventurers and expedition guides, breaking down barriers for participation. Additionally, the scholarship honors the rich history of African Americans in polar exploration, highlighting Matthew Henson's crucial role in Robert Peary's North Pole expedition attempts in the early 1900s."   The first course just finished and was a great success. Thanks to everyone for the amazing feedback. We can’t wait for next year’s edition.   Speaking of which… Apply by Friday, November 1st, 2024! The winner will be selected based on various criteria and announced on December 1st, 2024. For more details and to apply, visit the link in the comments. #WeLivetoDiscover

🐺 2024 is all about #CustomerCentricity 🐺   We’re proud to introduce our highly experienced, consumer-insight driven leaders:   Scott LeClair, Vice President/General Manager of Jack Wolfskin China – Scott brings his expertise working with Chinese consumers, product, partners and a passion for the outdoors to our team in Shanghai.   📈 Claire Midwood, Senior Vice President of Product & Marketing – Claire will lead the Company’s marketing, product, and design functions, refining the strategic position of the brand and sharpening its consumer-centric approach.   🤝 Sébastien Plasson, Vice President Sales EMEA – With 20 years of experience in the European Outdoor market, Sébastien will lead our sales organization into a phase of sustainable growth.   Please join us in welcoming them to our leadership team. #WeLivetoDiscover #Leadership

In the rapidly changing retail landscape, a well-crafted store concept is vital. Marko Grote-Westrick, our Director Visual Merchandising & Store Design, brings Jack Wolfskin's ethos seamlessly to all of our stores – regardless of location or size.   As a brand, we're passionate about store concepts that tell engaging stories about activities. We connect with consumers, leave a lasting impression and create a unique shopping experience. To guarantee flexibility we use smart shop fitting systems and planning software to make the most of our store spaces.    🌱 Sustainability is deeply anchored in our DNA, both in product development and throughout retail: we’re using eco-friendly lighting and mannequins as well as sustainable materials like certified wood with shorter supply chains due to design in Europe. Our in-store fabrics and materials are TexBlue® certified to push sustainability.   We share this knowledge transparently to showcase our commitment, foster awareness and inspire environmental changes in the industry. Marko's advice for anyone interested in Visual Merchandising: broaden your horizon, observe trends & competitors and be open to new ideas. #welivetodiscover #retail #visualmerchandising #omnichannel

Ticking off items on the company bucket list... ✅ Topping Spotify playlist. The “Deutschrap Brandneu” playlist is one of the most famous German rap playlists with almost 2M likes. The LJUBAV down jacket, featured here, is a part of the successful Jack Wolfskin x LJUBAV EUROPE GMBH collab we introduced last December in Stuttgart which was almost completely sold through in 1.5 hours! #WeLivetoDiscover #Ljubav #Collaboration