Pascher+Heinz

The summit we are climbing this week is in the middle of Munich ⛰ On Friday, the Brand Implementation Summit will take place in the House of Communication and our Managing Director Johannes Schüßler will speak about Brand Body Building together with Thomas Seidel of our partner Papirfly. In this insightful session, you’ll learn how to train an athletic brand with a forward-thinking design system and how to manage your brand assets. 🎤 Event: Brand Implementation Summit 📅 Date: November 8th 📍Location: House of Communication The Brand Implementation Summit has even more exciting presentations to offer and tackles the question in depth: How can brands be successfully implemented? Find the link to the event in the first comment and get your ticket to be part of it.

📢 We're thrilled to welcome Jana Erb to our team as Senior Creative 📢 Jana brings a wealth of experience in sustainability, innovation, and data-driven solutions. We’re excited for her to help us deliver forward-thinking strategies that combine ecological responsibility with commercial success. Diving right in without hesitation, Jana has already made a splash with waves of fresh ideas and insights for the team! 🌊

If Porsche eBike Performance and FAZUA ask for a campaign, there are no excuses. With the multi-channel campaign we promote the FAZUA RIDE 60 and its USPs. Our mission is clear: to tackle those excuses that keep people from getting out on e-bikes. “E-Bikes are way too heavy”, “Cycling is far too exhausting” and so on. We all know the excuses, don't we? With a weight of just 4.2 kg and power of up to 450 watts, the FAZUA RIDE 60 breaks all the excuses. The images used in the campaign are good proof of this and the bikes shown are real eye-catchers. Check out the landing page to explore more: https://lnkd.in/dvXpXuix Let’s get more people on two wheels and out enjoying the ride!

It’s important to stay the course as a brand. That's why we made discipline the topic of our latest newsletter. Included are three recommendations on how to be disciplined. 🔺 Start with Why The Why motivates us to stay on the ball even in challenging times. Watch the video of Simon Sineks talk to learn more about the Why: https://lnkd.in/dvuCCsx ⚒️ Use Notion A clear structure helps you to keep an overview and stay disciplined with your tasks. Check out Notion as perfect tool for that: https://www.notion.so/ 🏀 The Mamba Mentality Kobe Bryant is a great inspiration to learn how to be disciplined. Read the book and get inspired by his mentality: https://lnkd.in/dTz-Hkne Do you want to get inspiration like this more often? Sign Up to our newsletter: https://lnkd.in/d9_j-MQC

It’s not always easy to stay true to your brand. This makes it all the more important to do everything possible to achieve this. Discipline is key to stay the course. Check out our slides on how to be disciplined as a brand. ⚡️ Find your why ✏️ Define your rules 🚀 Go full force Discipline is the topic of our current newsletter. Subscribe for more insights: https://lnkd.in/d9_j-MQC

Looking back on an incredible week, we’re excited to take you along for the ride. 👩💻 With summer in full swing, our Garden provides perfect shade for productive work sessions. Located in East Munich, it's an ideal spot for an after-work ride or a refreshing dip in the Riemer See. We already feel right at home and are enjoying our new home ground. ☕️ We've welcomed a new addition to our Garden that brings a burst of energy – the Rocket. It makes the finest coffee, has created a new meeting area for itself, and has quickly become an essential player in our team. 🔜 Exciting projects are on our desks and whiteboards, and we can't wait to share the results with you soon. Stay tuned! Stop by our Garden to enjoy some shade and a great cup of coffee. And if you have a project in mind, we'd love to discuss it with you.

You can add a Y to our Garden as we currently have office space available. It’s where creative ideas grow and the perfect place for new work. 🏛️  Building with award-winning architecture 📠  Premium facilities and everything you need 🗓️  Additional meeting and workshop rooms bookable We have an office space available in the Garden. It’s equipped with 4-5 workstations, including the matching ergonomic and stylish Vitra chairs, customized solid wood tables and generous shelf space. Just put a “Garden” in the comments and we send you the exposé or click on the following link for more information: https://lnkd.in/d2SMJZny

We're thrilled to share a great success: By winning the pitch, we've defended our account as the creative lead agency for the global communications of BMW Golfsport! This achievement is even more special as this year marked the 35th edition of the #BMWInternationalOpen and it was the 10th time, where we were asked to support the communication. A big thank you to BMW Golfsport for their continued trust and the great teamwork. Here's to many more successful collaborations! 

We are celebrating the launch of Paqmas. From now on, PAQMAS brings you a scientific, simple and better sports drink and gives you the energy to perform. It has been so fun to work on the brand together with the founding team and we are thrilled to see it coming to life. 💡 The PAQMAS Strategy was developed in a collaborative workshop. Together with the founders, we put their vision, passion and common values into words. PAQMAS is here to fuel all natural potentials. 💪 The PAQMAS Branding reinforces the essence of the brand name by presenting it over two lines. The intersection of the Q and the S emphasizes the concept of unity and team spirit. The brand name is italicized and tilted at 14° to accentuate the performance enhancement facilitated by PAQMAS products. 🎨 The PAQMAS Brand Colors reflect the juxtaposition of PAQMAS’ focus on nature and on powerful energy. These two colors are rounded off with the use of raw materials such as cardboard, underscoring their commitment to sustainability. 📸 The PAQMAS Tonality is characterized by realistic sport scenes. Emphasis is on conveying emotions and showcasing their products’ impact rather than focusing solely on the products themselves. The photography style creates a feeling of proximity and authenticity through an analog image look while taking unseen perspectives. 📝 The PAQMAS Layout and Packaging design is kept minimalistic to emphasize the scientific nature of the products. #LETSGOPAQMAS Photo Credits: David Gottwald Thanks to Robin Ungerath, Felix Hanika, Philipp Hartmannsgruber

Brands can benefit from the power of collective behaviour by building their own communities. It's the best way to turn customers into fans and reach loyalty. It's a challenge and requires a great effort, but it's totally worth it. ➕ Be approachable and authentic to establish a relationship with your customers. ➕ Provide solutions and fulfill the customers’ need to become a reliable partner. ➕ Make connections and host events to come together with your community. These learnings are part of our current newsletter. It's all about working, thinking and being together and comes with impressions from our last events and some recommendations to inspire you. Subscribe now to get the next issue! 👉 https://lnkd.in/d9_j-MQC