We Are Era

The new Bachelorette goes ERA! 🤩🌹 We are excited to welcome Stella Stegmann to our ERA talent management! 🎉 Starting today, Stella takes center stage as "Die Bachelorette" on RTL+, leading the first-ever season featuring both men and women as contestants. 🌈 Stella gained national attention as a finalist on Netflix's "Too Hot To Handle Germany", where she captivated millions of viewers with her charisma and confidence. But Stella is much more than just a TV personality – she’s a successful model, fitness enthusiast, and content creator with over 500k followers on #Instagram and #TikTok. On her platforms, she engages openly in real talks about love and dating, sharing her authentic perspective with her audience. We’re excited to support Stella in the time ahead and see her continue to break new ground. Welcome to the ERA family, Stella! 🚀❤️ The first two episodes of "Die Bachelorette" with Stella just went online, and new episodes will be available every Monday on RTL+. Don’t miss out – start streaming now! [German language] https://lnkd.in/ezgTnk8q #TalentManagement #NewSigning #Bachelorette

This is what happens when you trademark a hate slogan ⬇️🤯 Our ERA talent, Fabian Grischkat, just made headlines in HORIZONT for his bold move to reclaim Pride Month ("Stolzmonat") from right-wing groups and turn it into a symbol of pride for the LGBTQIA+ community. 🌈 After noticing the misuse of "Stolzmonat" by populist politicians across Germany, Fabian took action by registering the term as a trademark to protect it from harmful agendas. What started as a fight against hate has become a successful campaign, reaching over 1.5 million people and raising €10,000 for queer projects. ❤️ With the support of brands like ARMEDANGELS, einhorn products GmbH, and nevernot, Fabian is proving that activism can be both impactful and inspiring. How he did it? Find out more in #HORIZONT [German language]: https://lnkd.in/eSu_a2kV #Pride #Stolzmonat #ReclaimStolzmonat #TalentPower

From her first apprenticeship in fashion design all the way to ERA‘s CPO… 🙌 Our Chief Product Officer, Barbara, joined us this January and brought with her extensive expertise in creating and implementing services and products related to data and strategy. Barbara started her career with an apprenticeship in fashion design and worked her way up in the media world at ERA. She loves anything DIY and has been working on several projects since moving into a new apartment this year. Curious about what drives her, both in her career and beyond? Check out her answers down below! ⬇️ 💬 Barbara, what did you learn from your apprenticeship in fashion design? 💁♀️ I learned that there is no more creative and better outcome than coming up with something wild and creative first and then figuring out how to achieve it. Sometimes things are highly achievable through many small steps. Sometimes you have to learn a new technique. But sometimes it's just about being flexible enough to slightly modify the goal in the "backend" while still maintaining the same visual effect.  Fashion is our strongest form of personal expression, showing the world who we are. To best understand the person in front of you, it is helpful to look at their outfit. What are they trying to communicate? What is genuine, and what purpose does a particular outfit serve?  💬 What makes you passionate about your role as CPO? 💁♀️ I am equally a creative and a strategic/logical thinker. My job allows me to explore both directions. Data may sound structured and predetermined to many people. However, data can answer numerous questions and is, especially for curious people like me, a way to understand things quickly and accurately. Numbers can help choose entirely different approaches and then use creative methods to develop real and new solutions for products, strategies and concepts. 💬 Which current DIY projects are you working on? 💁♀️ I moved a few months ago and have done a million things. Right now, it's a bit quieter on that front, and I'm focusing on settling into my new home. However, my Pinterest board is already packed, and it won't be long before I start a new project. Recently, goldsmithing and sand casting have been among my hobbies, and I am excited to see what will captivate me next. 💬 What does “ERA of You” mean to you? 💁♀️ In our daily life at ERA, everything revolves around communities. I find it very inclusive while still giving space to be oneself and allowing new communities to emerge from various individual formats. I see "ERA of You" as an essential part of "ERA of Us," which, for me, forms the base of "We Are Era” itself. Many individuals coming together to create something new over and over again, always building on the strengths and contributions of each person. Explore the slides below for a deeper dive into Barbara’s world. 🤩 #CPO #DIY #FashionDesign #Strategy #Concept #Data

We’re sending two of our industry experts, Natascha and Fabio, to the ultimate gaming showdown in Cologne! 🎮🙌 Whether you're looking to enhance your brand's presence in the gaming universe or want to explore the future of digital content, Natascha and Fabio are the people to talk to. Down for a chat? Please reach out! #Gamescom2024 #DigitalContent #Subcultures

We are so proud! 🌈🥹 Two of our amazing ERA talents, Brix Schaumburg and Fabian Grischkat, have been honoured with prestigious Pride awards this past weekend! 🌈 🏆 Brix received the Soul of Stonewall Award 2024 from Berliner CSD E.V. in the category "Engagement for Community Cohesion." Brix's remarkable initiative, "Que(e)r durchs Land," a cross-country bike tour he has undertaken for the third year in a row, has made a significant impact in promoting unity and visibility for the queer community. 🏆 Fabian was awarded the Ehren-Pride-Award by #Hamburg Pride e.V. for his outstanding #Stolzmonat campaign, which included a charity collection supporting the Magnus Hirschfeld Foundation and promoting LGBTQIA+ pride in response to right-wing extremism. Congratulations, Brix and Fabian, and thank you for your incredible work! 🎉👏 #Proud #Pride #Awards

„I personally knew almost all the Italian content creators…” 🤩 Francesco is our talented Project and Acquisition Manager from our office in Milan. With a background in various Italian web agencies, Francesco has honed his public relations skills and now collaborates with clients and colleagues on numerous international projects. Since joining ERA, he has been sharing his expertise in implementing many exciting projects and onboarding new artists. Francesco – aka Frank – gave us more insights into his professional and private life and let us know some outstanding facts about him, like owning a signed Cristiano Ronaldo shirt. 😉 Read on to discover more about Francesco’s expertise and experiences. ⬇️ 💬 Francesco, which influencer vertical is hyped at the moment? And how do you approach your content creator acquisition? 🙋♂️ In the last year I’ve noticed that podcasts and vodcasts are gaining popularity, especially here in Italy. Quantity and quality are growing month by month and #YouTube itself is pushing this kind of format, also because of the increasingly widespread use of smart and connected TVs. I keep on watching and using all the social media platforms every day, always doing a double-check with my younger colleagues from the Talent Team when I find interesting channels and creators. I also ask Lara and Camilo for their feedback and advice if I see any DRM or Media Solutions opportunity, then the first contact is with an e-mail or a direct message, to schedule a video call or an in-person meeting to better know each other and share visions and opportunities. 💬 What is one of your highlights in your career so far? 🙋♂️ It’s hard to choose one: I’m super happy and proud every time a client comes back after a project to work again with me, when a creator says that they got onboarded because they trusts me and when I recognize a rising star first who becomes very successful after a few months. Want to take a deeper dive into Francesco’s answers? Check out more of his insights down below. #ProjectManagement #Acquisition #Milan #Italy #ERAof

What gives you hope and optimism during challenging times? 🤔 At We Are Era, we are proud to announce the launch of "Mein Grund für Zuversicht" ("My reason for confidence") – an inspiring initiative we've co-created with other creative companies within our Bertelsmann SE & Co. KGaA family (Bertelsmann Content Alliance). Our mission is to foster social cohesion by championing democracy, diversity, and justice. In times marked by global challenges, it is more important than ever to come together and support one another. In collaboration with RTL Deutschland, RTL Radio Deutschland GmbH, UFA, the Penguin Random House Verlagsgruppe GmbH publishing group, and the music company BMG - The New Music Company, this initiative will be highlighted through engaging content in the coming weeks. It features relatable stories from everyday people as well as insights from notable figures. We are very proud that ERA talents and friends like Fabian Grischkat, Brix Schaumburg, and the Tekkal sisters, Düzen Tekkal and Tuğba Tekkal, are part of it. ❤️ Discover more about our initiative and share your own reasons for optimism by visiting the campaign's page here: https://lnkd.in/esKRzZjv #MeinGrundFürZuversicht #Optimism #BCA

AND THE WINNER IS... 🥁 Over the past four weeks, our ERA colleagues from across Europe enthusiastically participated in our very own team prediction game for the UEFA EURO 2024. Over 3,000 bets have been placed, and our team members Anushka, Candice, Han, Lukas, Patricia and Stephan even predicted Spain's victory before the tournament kickoff. ⚽️🇪🇸 Congratulations to our top three contestants: 🥇 Patricia, our Social Media Operations Manager in Berlin 🥈 Ansgar, our Art Director in Cologne 🥉 Lukas, our Senior PR & Communications Manager in Berlin A special shout-out to Patricia for clinching the top spot! As the winner, she’s earned an entry to a sports match of her choice in Berlin for herself and a friend. 🙌 Thank you, team! This game was more than just a fun competition — it brought together people from our diverse European markets, fostering a sense of #belonging and strengthening our pan-European culture. 🌍🤗 #WeAreEURO #TeamSpirit #PanEuropean #EURO2024

"Just being yourself and not being an a**hole!" 😬 ERA of Ansgar: When we asked him, "What does ERA of You mean to you?", this was his sincere response. As our Art Director in Cologne, Ansgar is known for his expertise in creative designing but also his charismatic personality in the office. He recently showcased his sports savvy by securing second place in our #WeAreEURO team prediction game for the UEFA EURO 2024 tournament. ⚽️🙌 Ansgar is deeply involved in designing for pitches and various projects, including crafting the visuals for our important #DasIstGewalt campaign. Today, we had the chance to interview Ansgar about his passions inside and outside the office. 🙏 💬 Ansgar, how many designs do you typically finish in a day? 💁♂️ It could be zero; it could be ten. That totally depends on the task and the definition of what counts as one design. If it’s for a pitch, I probably did several quick and dirty mock-ups to visualize some ideas in a few hours. If it’s for an upcoming production where art direction is needed, it could take several days to find the direction and refine certain elements. 💬 Who’s your favourite music artist?  💁♂️ That’s really impossible to narrow down to just one. Maybe it’s a bit sad, but at the moment, I’m not listening to full albums from start to finish by a specific artist anymore. Mostly, I shuffle my liked songs on Spotify and use the smart shuffle function to mix them with suggestions to discover new music, liking new songs, and so on. I like a lot of melancholic music. According to Spotify, my top 3 artists last month were Sufjan Stevens, Beach House and Crystal Castles. But I also like rougher music. My favourite artist in that niche recently has been Birds in Row. 💬 Which skills would you like to develop further?  💁♂️ There's always room for improvement across various fields. In my job as a graphic designer, it’s improving my skills in Blender and 3D animation. Luckily, After Effects has really improved its 3D functions recently, which helps me a lot since I am more familiar with it. Personally, it would be great to delve into music production and also improve my piano skills. Hopefully, I'll find the motivation to return to Duolingo and make progress in French, but I’m still very much at the beginning (and have been for a few years now. 🥲 ) Wanna find out how Ansgar became such a pro in designing? Find out more down below! ❤️ #Design #AfterEffects #Cologne #ArtistAtWork #ArtDirector #ERAofYou

This medieval fantasy spectacle quickly became the talk of the town! 🔥🐲 We are incredibly proud that, together with our partner-in-crime Chest of Wonders Production GmbH, we made fantasy hearts beat faster at the start of the new season of "House of the Dragon". Through an astonishing premiere event in #Berlin, which was the grand finale of a broad awareness campaign for WOW and Sky Germany, we activated the die-hard HOTD fan community and attracted new audiences. 200+ creators joined the celebration on site, ensuring maximum reach and engagement. Thank you #WOW and Sky Deutschland GmbH for your trust in this spectacular campaign! 🙏 Curious? Here are some of the best moments from probably the biggest premiere event of the year! ⬇️ #HouseOfTheDragon #ShortestRouteToEveryCommunity #Premiere #Aftermovie