GroupM Danmark

Do you know which of your digital ads are actually driving conversions and revenue? 🤔 With Paradigm – our award-winning, digital measurement and attribution solution – you do 💪 Paradigm gathers your campaign data in a dynamic dashboard and provides you with recommendations on how to best allocate your budget, so you can get the most out of every advertising penny spent 💸 Want to learn more, or eager to get started?  Visit our website here 👉 https://lnkd.in/dp4uBaFc

🚀 Is Lead Form Asset the right choice for you? 🤔   Lead form assets can simplify the way you collect customer information directly within your ads. But are they worth the effort? 🤷♀️   Before you dive into lead form assets, it is worth considering challenges like GDPR compliance, CRM integration, and – most importantly – whether users even want to share their information without having visited your site 📍   Want to understand whether the approach is right for you? Read the latest insight article by Senior SEA Strategy Specialist at GroupM Nexus, Mette Gregersen, to get the full breakdown and decide if lead form assets are the needed game-changer you’ve been looking for 👀   Read more here 👉 https://lnkd.in/dvybh3g3   #DigitalMarketing #LeadFormAsset #GDPR #Advertising

How do you measure the true effectiveness of your digital ads? 🤔 With Paradigm – our award-winning, digital measurement and attribution solution 💪 Paradigm gathers your campaign data in a dynamic dashboard powered by cloud technology and machine learning, and gives you an accurate view of your cross-channel performance in real-time 📈 Not just that, it also provides you with tangible recommendations on how to best allocate your budget for maximum effect, so you get the most out of every advertising penny spent 💸 Want to learn more, or eager to get started?  Visit our website via the link in the comments 👇

SAVE THE DATE: Secure your spot at Mindshare Danmark's “Reklameanalysen 2024” and learn more about the Attention Paradox! 🗓️ Struggling to capture consumers' attention in the age of information overload? 🤔 Join the seminar and get equipped to create ads that truly cut through the noise! In the seminar you’ll get:  💡 Exclusive insight into the "Advertising Analysis 2024" - what works today?  💡 In-depth knowledge about Danes' media habits: Love, hate, and everything in between.  💡 Inspiring cases that show how to create commitment and impact. Bonus: Network with peers, and enjoy a cozy cinema trip to watch the premiere of "Joker 2" 🍿🎬 Seats are filling up quickly – so reserve your spot now! 💨 https://shorturl.at/qQUVv NOTE: Places are available on a first-come, first-served basis. #Attention #Media #Creativity #Technology #Advertising

We’re incredibly proud to announce that we have been shortlisted in 9 categories for this year’s Rambukken Awards! 🏆 Huge congratulations and a big high five 🖐️to all our agencies and specialists for their dedication and creativity 🎉   MARKETING AUTOMATION ‘AI skabt relevans gør Toyota til bedst sælgende personbilbrand’ EssenceMediacom Denmark, Toyota Danmark A/S   BÆREDYGTIGHEDSPRISEN ’Brian Lykke i Honduras’ EssenceMediacom Denmark, Nestlé   BRANDED CONTENT ’For Hele Hule Helvete’ EssenceMediacom Denmark, Danske Spil / Oddset   EXPERIMENTAL ‘AI skabt relevans gør Toyota til bedst sælgende personbilbrand’ EssenceMediacom Denmark, Toyota Danmark A/S   EXPERIMENTAL NYX Wavemaker Denmark, NYX Professional Makeup   KREATIV OUTDOOR PRISEN ‘An original Outdoor take-over for Adidas” EssenceMediacom Denmark, adidas   KREATIV OUTDOOR PRISEN ‘Coca-Cola: The Giant Vending Machine’ EssenceMediacom Denmark, Wavemaker Denmark, The Coca-Cola Company   INDSIGT ‘Snude & Pels’ Mindshare Danmark, Dyrenes Beskyttelse (Animal Protection Denmark)   MEDIA STRATEGY ’Snude & Pels’ Mindshare Danmark, Dyrenes Beskyttelse (Animal Protection Denmark)

Strong GroupM representation at this years DHL runs👏 Thank you to both our Aarhus and Copenhagen colleagues for bringing the good sport and joy. Creating good memories together while being active🏃♀️ 🏃♂️ EssenceMediacom Denmark Wavemaker Denmark Mindshare Danmark

Want to reach engaged audiences? Podcasts are still a HUGE opportunity!🚀 While growth may have slowed for listenership in 2023 📉, audio remains a powerful way to connect with audiences craving fresh, guilt-free content 📈✨  In our latest insight, Josephine Elex Blaabjerg, Senior Audio & Video Strategy Specialist at GroupM Nexus, explains how podcasts offer a unique opportunity to engage with highly attentive listeners, exploit endless creative ad formats, and build lasting brand loyalty 🎧 Read the article here 👉 https://lnkd.in/eeDzsb3V

It’s time for a change... Big thanks to Lisa Gøttler and the Kvik A/S crew for putting up with us for 10 years 🚀 What a ride it’s been - incredible growth and at least 7 awards for some of the coolest projects we’ve ever tackled (and yes, we counted!). 🏆 Wishing you all the best with your new team. As for us, we’re off to explore new opportunities and dive into some thrilling new projects. Onward and upward! 🌟 Anette Winther Svendsen, Peter Juul Ottesen, Pelle Svane Jakobsen, Jonas Hemmingsen

Enhance Your Facebook Ad Campaigns with Site Links! 🔗 It's crucial to streamline consumer navigation and minimize friction. One effective method is incorporating site links into Facebook ad campaigns 🚀 At its core, this tool allows for the addition of multiple landing pages to a single image or video ad 🖼️🎥 In our latest insight Emil Bindseil Møller dives into the benefits of site links and how to implement them effectively 🤝 You can read the article here 👉 https://lnkd.in/eAcemYHb

👋 Vil du være vores nye Director of Programmatic? 👋 Er du klar til at tage styringen i Danmarks største mediebureau? Hos GroupM leder vi efter en dynamisk Director of Programmatic, der kan tage den øverste ledelse af vores talentfulde programmatic team på +20 personer samt sikre topkvalitet i alle vores leverancer. Derudover har vi også en række muligheder åbne, fra SEO Director til Influencer Marketing og Data Science 💼 Lyder en af rollerne som noget for dig, så send os dit CV og en motiveret ansøgning, hvor du beskriver dig selv, dine kompetencer, og hvordan vi kan samarbejde i fremtiden. Vi glæder os til at høre fra dig! Læs mere på vores jobside her: https://lnkd.in/dbhXG2WN