REDUCED

REDUCED

Produktion af føde- og drikkevarer

We harness untapped food industry side streams to provide delicious solutions for food service and manufacturing sector

Om os

Reduced is an innovative food production company. We specialise in creating high quality food products made from organic surplus produce. Our mission is to reduce food waste by using vegetables, protein and other sources of nutrition left over from the conventional food industry. Always with a focus on taste, quality and sustainability. Right now, all our time and effort is going into cooking and developing stock. Stock is one of the main elements of professional cooking as it forms the base of deep and intense flavours. Stock is also a product that allows us to use vegetables and protein from alternative sources. Hence, we use “ugly” vegetables supermarkets have rejected, seaweed, and bull calf bones in our recipes. All produce that traditionally wouldn’t be used in conventional food production due to its texture, shape, size or colour. But this doesn’t matter to us. As long as the quality is high, and the taste is on point – we use it. We want to keep developing and challenging how we think of produce and food products. So far we’ve learnt this takes time and can be frustrating. But hopefully our approach to food production can contribute to the reduction of food waste and bring healthy products into the kitchen and homes of many.

Websted
http://reduced.dk
Branche
Produktion af føde- og drikkevarer
Virksomhedsstørrelse
2-10 medarbejdere
Hovedkvarter
København K
Type
Privat

Beliggenheder

  • Primær

    Hovedvagtsgade 8, 4

    København K, 1103, DK

    Se ruten

Medarbejdere hos REDUCED

Opdateringer

  • Se organisationssiden for REDUCED, grafik

    4.145 følgere

    Can we eliminate all food waste and loss before 2030? As our co-founder Emil Munck de Voss pointed out at Future Food-Tech, "alone, we will not be able to eliminate the billion tons, but together, we can hopefully tackle a fair share of it." Upcycling raw material to create impactful taste solutions is key to address this challenge head-on. Reach out to explore how REDUCED can help your organisation make a difference.

    Se profil for Emil Munck de Voss, grafik

    Co-founder REDUCED - Forbes 30 under 30

    "Can we eliminate all food waste and loss before 2030?" This question was raised at the end of the panel discussion at Future Food-Tech, where I took part. My immediate response was, unfortunately, no. A recent report* from the United Nations shows that: - 1.05 billion tons of food were wasted in 2022 (!!!) - The combined toll of food loss and waste on the global economy is estimated to be around USD 1 trillion annually (Denmark's GDP is USD 405 billion). - Still, 783 million people went hungry, and a third of the global population faced food insecurity. The staggering amount of food wasted, combined with increasing food insecurity, is beyond alarming. Coupled with the huge waste of resources, it seems obvious that this needs to be solved now now now. However, the numbers are so high that I don't believe we can solve the issue within six years. But I do believe we can make a significant dent in these numbers. One of the key tools is upcycling ✅ At REDUCED, we create taste solutions based on upcycled raw materials. We know that most of our potential customers cannot prioritize sustainability claims over price, labeling options, and, most importantly, taste and flavor. Luckily, upcycled raw materials enable all of that if you have the right technology. We have recently delivered (for us) large shipments of our taste solutions to a multinational food corporation. Upcycling and sustainability are not mentioned on their final product label, and that makes me excited. This shows that upcycled food ingredients can compete with "traditional" ingredients on all critical parameters. I, of course, highly value correct sustainability claims, but I also have strong confidence that the upcycled movement offers this and so much more. Food loss and waste account for 8-10% of annual global greenhouse gas emissions. To tackle this, we need to focus on awareness and systemic change, as well as easily applicable solutions that meet customers' everyday needs. I believe we have created such a set of solutions at REDUCED. Alone, we will not be able to eliminate the billion tons, but together, we can hopefully tackle a fair share of it 🤝 Reach out to me or the team if you want to learn how. Have a great Monday! 🏆 *Source: https://lnkd.in/dSuP8fwU

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  • Se organisationssiden for REDUCED, grafik

    4.145 følgere

    We’re pleased to announce that REDUCED will be exhibiting at Food ingredients Europe 2024 in Frankfurt from 19-21 November. At REDUCED, we see the shift toward sustainability as an opportunity for innovation, not a challenge. Food developers and FMCG brands are under growing pressure for cleaner labels, reduced impact, and greater transparency—all without compromising taste or efficiency. What we offer: * Natural savoury taste solutions crafted for high flavour performance and ease of use * From upcycled raw materials from food industry side streams * Clean label – no additives. Taste and nothing else. * Reduced carbon footprint – innovation that balances flavour and environmental responsibility At Food ingredients Europe, we’ll showcase our full range of savoury taste solutions, proving how upcycling achieves both exceptional taste and positive impact. Visit us at Booth G10, Hall 3.0, and see how REDUCED can help you make a real difference in taste and sustainability. Together with WELDING GmbH & Co. KG as our distributor in the DACH region, we look forward to sharing our vision for the future of food.

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  • REDUCED genopslog dette

    On a busy day where everyone is rushing, receiving an email that says, '𝘛𝘩𝘦𝘳𝘦 𝘪𝘴 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘧𝘳𝘰𝘮 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘋𝘛𝘐 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘶𝘴 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘫𝘦𝘤𝘵,' makes time seem to stand still for a few seconds 🤩 We have talked about this project before – the development of soy and gluten-free soy sauce made from Danish upcycled by-products ♻️ In collaboration with REDUCED, we have taken the next step in the process by developing an umami enhancer through the fermentation of spent grains from beer production - without allergens, additives, or animal ingredients. To objectively assess and ensure quality control of umami in food products, we at DTI have 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗺𝗲𝘁𝗵𝗼𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗵𝗲𝗺𝗶𝗰𝗮𝗹 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝘂𝗺𝗮𝗺𝗶. This method has been implemented and will be compared with feedback from consumers in the next step of this project. Read more about the project's progress so far, and feel free to connect with Asger Smidt-Jensen for any curios questions: (in Danish) https://lnkd.in/dbWkvfyr This project is funded by Food & Bio Cluster Denmark

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      + 1
  • REDUCED genopslog dette

    Se profil for Bettine Ortmann, grafik

    Senior Lecturer, consultant and communicator. Passionate about retail, sustainable brand development and entrepreneurship

    We are looking extremely forward to finding insights and developing new strategic solutions for REDUCED, and hopefully contribute to save even more food from "getting lost" in the future. Thanks for a fantastic brief - and Go Go Go ED24, KEA - Københavns Erhvervsakademi - You can do it. Thank you for the opportunity Floriane Loup, Morten Würtz Christensen and William Anton Lauf Olsen 💪 🙏

    Se profil for Dorthe Fiona Petersen, grafik

    Problem solver and motivator - and Associate Professor and researcher at KEA - Københavns Erhvervsakademi/Copenhagen School of Design and Technology

    Reduced marketing case   På fem uger skal de studerende på 1. semester på Entreprenørskab og design komme med løsninger på, hvordan Reduced kan aktivere deres brand på tværs af de tre danske nøglesegmenter.   Vi fik besøg af marketing manager Floriane Loup og chief commercial officer Morten Würtz Christensen fra Reduced, så de kunne briefe de studerende om casen.   Den danske iværksættervirksomhed Reduced arbejder med at forstærke smagen i mad gennem innovative løsninger, og de arbejder på at reducere madspild ved at bruge upcyclede ingredienser. Dette fokus på både bæredygtighed og innovation er et rigtig godt match med vores uddannelse.   Vi glæder os til, når de studerende skal præsentere deres løsninger for Reduced! Bettine Ortmann, Snorre Näsman, Ditte Dam Bangsund og Dorthe Fiona Petersen #Reduced #kea #Entreprenørskabogdesign #businesscase #iværksætter #startup #brandingcase  

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  • REDUCED genopslog dette

    Se organisationssiden for WELDING FOOD, grafik

    221 følgere

    𝗙𝗿𝗼𝗺 𝗩𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝗧𝗮𝘀𝘁𝗲: 𝗔𝗻 𝗜𝗻𝘀𝗶𝗱𝗲 𝗟𝗼𝗼𝗸 𝗮𝘁 𝗢𝘂𝗿 REDUCED 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 💡🚀 As part of our new partnership with REDUCED, we traveled to Copenhagen for an extensive sales training session at their innovative facilities. 🇩🇰🌱 REDUCED, renowned for their high-quality organic savory flavor solutions crafted from upcycled ingredients, embodies the principle of "Bold Flavors and Nothing Else," and we couldn’t agree more! Their commitment to organic, additive-free, gluten-free, and clean label products perfectly aligns with our values, highlighting our shared dedication to excellence in the food industry. 🥗✨ During the workshop, the founders of REDUCED shared their vision and the thought process behind their innovative food solutions, shedding light on what sets their products apart from the competition. At WELDING FOOD, we believe it’s essential to fully understand the characteristics and benefits of the products we market, ensuring we can confidently stand behind them 100%. This commitment to knowledge and quality underscores our dedication to excellence and reliability in the food industry. 🔍📈 The practical part of our training was equally engaging. With a skilled chef, we prepared and tasted various recipes that incorporated REDUCED’s products. We even brought along texturate from another partner, creating unique flavor combinations that showcased the synergy within our portfolio. It was fascinating to explore the different tastes and textures. 👨🍳💡 The session finished with a debrief where we shared insights and learnings. This training was not only vital for our understanding of the products we sell but also incredibly enjoyable, strengthening the bond between WELDING FOOD and REDUCED. 🤝✨ We value strong partnerships and are excited about the collaboration ahead, bringing fresh and innovative products to our portfolio. 🌟🚀 If you have any questions regarding REDUCED products or any other inquiries, please do not hesitate to call or email us. Phone: +49 40 35908 0 Mail: info@welding.eu You can also access our Welding contact page here: https://lnkd.in/ebagQgZ3 #foodinnovation #foodtech #foodscience #foodproduction #foodprocessing #foodtechnology #foodsafty #foodingredients #foodandbeverageindustry #sustainability #health #businessdevelopment #innovation

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  • Se organisationssiden for REDUCED, grafik

    4.145 følgere

    We're Hiring: Production Operators Join REDUCED as a Production Operator, working with fermentation, production, and quality control. This role is a great fit for anyone passionate about food waste, upcycling, and eager to learn in a fast-growing company. We are hiring for both full-time and part-time positions. Interested? Check out the full job posting via the link and apply! https://lnkd.in/d7UEmjXV

    The Hub | Production Operator / Hiring for Full timers & Part timers | REDUCED

    The Hub | Production Operator / Hiring for Full timers & Part timers | REDUCED

    thehub.io

  • REDUCED genopslog dette

    Se profil for Floriane Loup, grafik

    Marketing Manager | Copywriter | Creative Lead | Brand Education | Experience Marketing Creative Lead | Customer Satisfaction | F&B Sales

    We're Hiring: Student Assistant in Finance. Join REDUCED as a Student Assistant (10-15 hours/week), supporting bookkeeping, financial modeling, and ERP system tasks. A great fit for finance students looking for hands-on experience. Interested? Check out the full job posting and apply!

  • REDUCED genopslog dette

    Se organisationssiden for Future Food-Tech, grafik

    50.933 følgere

    'We need to work on bringing the sexiness back to food waste!' Panellists are discussing the climate-centric innovations needed across the food sector to accelerate the transition to net zero. Sharing their thoughts: Christina Senn-Jakobsen CEO Swiss Food & Nutrition Valley Nadia Attar-Bashi Vice President R&D and Sustainability, Europe, Central Eurasia & Turkey Mars Claire Atkins Morris Director of Corporate Responsibility Sodexo Gaetan Kerloc'h Head of Impact Five Seasons Ventures Emil Munck de Voss Co-Founder REDUCED

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  • Se organisationssiden for REDUCED, grafik

    4.145 følgere

    Big news: We’re happy to announce that we are partnering with BOS FOOD GmbH to bring our line of savoury concentrates to the foodservice sector in Germany, Austria and Switzerland. With over 30 years of experience, BOS FOOD is no stranger to the German food service arena, supplying high-quality products to more than 10,000 customers across the catering, hotel, and restaurant market. Finding the right partner who aligns with our vision is paramount — and it takes time and collaboration. Their dedication to quality and service makes them an ideal partner for us at REDUCED. Over the past months, we’ve worked closely with their team, discussed, tasted and tested our range of products to best prepare this new launch. We’ve been impressed by BOS FOOD’s commitment to truly understanding our products. Recently, we travelled to Düsseldorf with our application team for an in-depth session on foodservice applications. 25 of their sales reps dedicated a full day to exploring our products, learning about various uses for different customer types, and gaining a deeper understanding of our unique selling points for the German foodservice market. We’re excited to see our products make their way into kitchens across the DACH region and look forward to watching our partnership with BOS FOOD grow.

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  • REDUCED genopslog dette

    Se profil for Emil Munck de Voss, grafik

    Co-founder REDUCED - Forbes 30 under 30

    Today marks the UN's International Day of Awareness of Food Loss and Waste. Since we started REDUCED in 2020 a lot has happened within this area. 🇪🇺 The European Commission has proposed legally binding food waste reduction targets for food manufactures and processors. 🇩🇰 Upcycling has grown significantly in the Danish food industry with "new" companies like Wasted ApS, endless food co and Matr Foods making a real dent in the space. 🌐 Flavours houses and food ingredient providers Symrise AG, Givaudan, IFF and Kerry has all created commercial products and innovation initiatives focussing purely on upcycling within food applications. 🌊 And at REDUCED we are on track to go beyond processing 50 tons upcycled raw material this year (if everything goes as planned)! But there is also a need for change. Up to 10% of global green house gas emissions result from food loss and waste. This number is absolutely insane. Some points to reducing food loss and waste as the single-best strategy for reducing emissions and fighting the climate crisis (Project Drawdown, 2024), and something really do need to happen. Earlier this week i spoke with FødevareWatch about the benefits of having upcycled food certificates as a way to create standardisation and consumer awareness(https://lnkd.in/dembgxht). Certificates wont make the whole difference, but a creating a massive wave of different initiatives, products, binding legal requirements, new companies and innovation can do. And all of this starts with awareness. When I pitch, I want to start with something that catches people's attention (awareness). The picture below is a part of the first slide from all of our investor decks. We normally have the audience's attention after showing this, and my hope is that even more people will pay attention to food loss and waste reduction in the future - because we need to. Big applause to everyone who is doing something within this space and have a great food loss and waste awareness Sunday! 🏆

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Tilsvarende sider

Finansiering

REDUCED 4 runder i alt

Seneste runde

Serie A

8.836.918,00 US$

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