endless food co

London Friends! We’re in town and we’re speaking at London Chocolate Forum tomorrow. Honored to be adding our five cents to the 🍫conversation. We’re also here to catch up with peers and industry friends, and we have a bit of extra time on our hands. If you think it would be relevant for us to meet, then please slide us a dm or drop a comment below.

Pizza-oven-baked-cookies. With THIC. For free. I mean, come on. Diamond Slice is arguably one of the most needed additions to Copenhagen's culinary scene, and as big fans and regular patrons ourselves, we're overjoyed that the team has decided to work with THIC in their latest dessert offering. To celebrate we're giving away 200 free cookies this Sunday, September 8th! From 11.30 Tagensvej 79 💎 🍕 Copenhagen First come, first served The future is delicious 🍪

💫 Big Chocolate Dreams 💫 “We set out to use a byproduct to create a solution for commercial chocolate issues. And if we really want to make an impact either on the food waste side or the chocolate industry, we need to think on quite a large scale,” - Maximillian in Azure Road A wise woman once told us “dream big, as to not end up as a cute dinner time story” So BIG CHOCOLATE 🍫 , we must admit, we’ve been dreaming 🙃 A big thanks to Rebecca L. Rhoades and Lauren Mowery, J.D., D.W.S. for a wonderful article showcasing some of the hard work we’ve been doing to bring our alternative chocolate dreams to life! Link to the full article in comments. No paywall.

Finally making our way out of the Roskilde Festival-induced haze, we wanted to extend a giant thank you to all the partners that helped put together the 💥 "Future of Indulgence"! 💥 It was really great to see such a varied demographic of people show up and go cookoo over pastries, sweets & tea sandwiches- all powered by upcycled products. The event gave us the opportunity to drive a conversation about the potential of upcyled foods, with the proof on their plates 🍽 Keep the Pleasure, Reduce the Impact 🗣 🗣 🗣 Thanks, Foodpeople A/S, REDUCED, BRØL | B Corp®, Agrain by Circular Food Technology, & Hansens Is 💥

Festival season is upon us! We’re pleased to announce that we’re taking part in Northern Europe’s largest music festival - for the third year in a row, Roskilde Festival is generously providing us with a platform to explore and expand what a festival’s culinary offering could look like. In our world, festivals are the very essence of indulgence, and this year we set out to develop something for the Food Is Now stage emphasizing exactly that. We’re taking cues from the Danish tradition of Sønderjydsk Kaffebord and the Brit’s afternoon tea and combining it with cutting-edge upcycling food innovation! There will be a lavish offering of THIC-laden treats, re-imagined tea sandwiches, upcycled cocktails, and loads more (maybe an 🍦 float?!) To sweeten the pie we’ve enlisted the help of some of our closest industry friends: Agrain by Circular Food Technology BRØL | B Corp®, Hansens Is, Foodpeople A/S, REDUCED who’ll be providing ingredients, products, recipes, expertise, and their warm presence, of course 💕 The event has limited seating and tickets can be purchased for a (symbolic amount) via the link in comments. Join us for reimagined sweet and savory treats, as well as a chat about how we can move towards a greener, more circular food system ♻️

Restaurants are where people go for deliciousness. Flavour isn't built by scientists or in laboratories, and we're proud to be hospitality professionals using our experiences to present our product, THIC (This Isn't Chocolate) as a real-world-validated sustainable alternative to conventional chocolate. Proud to be associated with high quality venues along this journey 🔥

That's right! Together with friends from Matr Foods, REDUCED, Agrain by Circular Food Technology, CONTEMPEHRARY, Foodexperts, and Novo Nordisk Foundation, we'll spend a couple of hours focusing on how upcycling and biosolutions can help us better utilize our raw materials. Don't worry, it won't all be chatter, there will be plenty of samples too. Link to event in comments.

endless food co X Rockstart   We are proud to announce that we have partnered with Rockstart! A premier early-stage accelerator-VC that empowers purpose-driven founders in AgriFood, Energy and Emerging Technologies.    Rockstart will not only serve as our first external investor but also take us through an extensive accelerator program designed to provide access to capital, market, and expertise via a vast network of co-investors, mentors, and partners.    Mark Durno, Managing Partner for Rockstart AgriFood, shares:   “We love chocolate. We also love circular food solutions. Endless Foods delivers on both, and, having known the work Matt, Max, and Christian have been working on through their restaurant collaboration over the last ~7 years, we were delighted to join as first investors. We look forward to supporting the team to take their alt-chocolate production to new levels.”   We – Matthew, Maximillian, and Christian – are beyond excited for the journey forward, and years to come, in partnership with Rockstart. Here’s to the (endless 😉) possibilities to create positive change within our food system!

"At the core, we're optimists. There are systematic problems and we can't address them all, but we would like to be a part of the solution – part of making the existing chocolate world slightly better." Hopeful pragmatism from our very own Maximillian in the latest issue of Scandinavian Vogue ✨ Allyson Shiffman ✌

Maximillian reporting on the cookie kerfuffle at Sweden Foodtech’s Big Meet 🍪