The Growth Hub Podcast

Recorded a podcast with The Growth Hub Podcast ❤️ Topic 👉 Low-cost lead magnets: Engineering as Marketing (or side-project marketing, or tool-based marketing, or whatever you wanna call it) Thanks to Clément René from Advance B2B | Marketing Agency for the great chat. Hope I gave some clarity on what it is and why it's so powerful for marketers!

Is advertising working on YOU? (if 'no', think again) In episode 106 of the Growth Hub Podcast, Jean Bonnenfant (Head of Growth at Trezy) discussed Engineering as Marketing (or tool-based marketing). The idea? Creating free tools that can sell the idea that your paid service or solution is the most logical next step for your newly generated leads. How to do this? Well, listen to what Jean has to say! https://lnkd.in/dnGyrTMd

There are two types of GTM attempts. ☝️ The failed ones. ✌️ The successful ones. It’s actually easy to isolate the successful ones from the rest because there are so few. Hear from Kathryn E. Strachan in the latest Growth Hub Podcast episode. She’ll spill the beans on how CopyHouse successfully landed in the US. Find it here: https://hubs.la/Q02RPGjN0

The Growth Hub Podcast is B.A.C.K! Phew, it's been a minute, eh? We’re back with: 🤩 A new look! 🤩 Shorter episodes (≈ 35 minutes) 🤩 Tons of guests 🤩 Hopefully, more inspiration and ideas for you to take home and implement to grow your B2B company. In episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment. We cover: 🤔 How did wearing so many executive hats change how he does marketing? 📈 What metrics should sales, marketing, CS, and product follow together? 📐 Joel's routine to ensure that alignment efforts stick 🔧 Go-to tools to make it happen An episode to discover right here ➡️ https://hubs.la/Q02Nm1NW0

Summer may be in full swing but I’m certainly not slowing down 🕶️ Today, I’m recording not one but TWO podcasts. First up, I’ll be speaking with Clément René on The Growth Hub Podcast where we’ll be exploring how companies can leverage marketing to fuel their growth 🌱 Then I’ll be speaking to Prerika A. on the Career by Design show where we’ll dive into my career and how I got where I am today 📈 I’m super excited to be sharing my expertise on these shows! P.S If you’re looking for a speaker for your podcast or event hit me up! #podcasting #podcast #speaker

What does your podcast list look like? As someone who is strongly invested in helping B2B SaaS startups grow, I try to learn from those who did it themselves on a larger scale. I’m listing below the 10 most valuable podcasts to gain valuable industry insights. List: How to Win podcast with Peep Laja B2B Revenue Vitals by Refine Labs Better Done Than Perfect by Userlist The SaaS Podcast with Omer Khan The Top with Nathan Latka SaaStr Podcast by Jason M. Lemkin The Growth Hub Podcast by Advance B2B | Marketing Agency Saas Marketing Superstars by Aaron Zakowski The Saas Venture by Aaron Weiche & Darren Shaw The SaaS Revolution Show by Alexander Theuma To me, podcasts are great piece of content while driving a car, relaxing in bed after a workout, or even cleaning the house. Any suggestions for expanding this list? Leave a comment below.

❤️🔥 Help! I'm caught in a love triangle (or square?) with my sales and marketing platforms. Secretly flirting with HubSpot – it's like that irresistible, all-in-one partner who gets you. Guilty as charged for CRM cheating?🤹♀️ or just... smart business? Help, AITA? https://hubs.la/Q02ktKN20 #hubspot #valentinesday #lovetriangle

Want to know the secrets to achieving 3M in ARR from Content Marketing? 🚀 Join us on episode 103 of the SaaS Growth Hub Podcast, where we interview Alexis Chevallier, Content-Led Part-Time CMO. Discover how to build a high-performing marketing team, get your CEO on board with content marketing, and achieve remarkable revenue growth through strategic content marketing operations, and more, Check out your episode: https://hubs.la/Q02bk6Yb0

"Quick and easy!" Is placing your Content Marketing Strategy in the hands of AI a good plan?🤔 In episode 103 of the SaaS Growth Hub Podcast, we discuss what really lies behind successful content marketing operations with Alexis Chevallier, Content-Led Part-Time CMO. Join us as we dive into the requirements for content marketing to become a growth engine and how to achieve an impressive 3M in ARR. Listen to your episode here: https://hubs.la/Q02bk2gG0

Are most companies misunderstanding the power of Content Marketing or is it really that difficult to apprehend? 🤔 Join us in episode 103 of the SaaS Growth Hub Podcast with Alexis Chevallier, Content-Led Part-Time CMO, as we try to Reveal The Truth Behind Successful Content Marketing. The Last Bit Will Surprise You! Joke aside, we cover the right balance between long-form and snackable content, the impact of AI in content marketing, and what it takes to make content marketing a growth engine for your business. Spoiler alert: It's not that complicated. Don't miss out! Listen now: https://hubs.la/Q02bk73H0