AB Tasty’s Post

𝐁𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐟𝐨𝐫 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 (𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐢𝐦𝐩𝐚𝐜𝐭 Throwback Sunday- last weekend I met my former colleagues and still friends Irana Mahrad and Bauschmid Jenny in #Munich. We remembered that we almost 10 years ago in Summer 2005 hold the first #E.ON Customer Experience Training in Berlin. Thanks to minds & makers GmbH Martin Beyerle (he/him) & Jan Schroeder and WorkPlayExperience Markus Edgar Hormeß & Adam StJohn Lawrence we were truly early adopter of #DesignThinking and #ContextualResearch . We agreed on the most important learning – 💡 thoroughly understand and empathize with your consumers/target group 💡 best in the context where the future solution should come to life 💡 #ContextualResearch So you put yourself in to the position to be able to create relevant solutions which will love customers and create true value and (business) impact. Without deep and emotional understanding - no relevant lovable solutions with high business impact will be created. Do you have still Key Learnings from back then? Andreas Reschner Sabine Kauffeld Matthias Bartl Robert van Loo Daniel Lügering Silja Mirjami Fleissner Milena Goranova

Exciting News! We're thrilled at D2L, to announce the launch of our Outcome Achievement Dashboard in the Insights Portal 🎊✨️ Join our Community Team and Product Experts, Mike Moore and Darcy Wither , on Dec 12th at 12:00 ET for a deep dive into this game-changing feature. Discover how educators can track learner achievements against Learning Outcomes, whether by course or program. Gain insights into the vision and goals of iterative releases, explore real examples with screenshots and mock-ups, and seize the chance to ask questions directly to our product experts. Don't miss out on unlocking a new dimension of educational insights! 📊✨ #education #EdTech #d2l #DashboardLaunch #LearningOutcomes #ProductUpdate #communityevent

Come and join the biggest industry event of the year! Learn, collaborate and network, plus join us to see some amazing technology in action on Monday 6th May to get you in the mood. Reach out to me for tickets or register below. Register for Elevate APAC to explore the operations behind some of our nation's leading retailers! Alongside an agenda packed with insights from industry experts and technology showcases, we're hosting exclusive site visits on Monday May 6, prior to Elevate Day 1, where you'll witness our cutting-edge solutions in action and hear from real businesses on how AMRs have allowed them to optimise their operations.  Visit the operations of a top e-commerce platform to see one of Australia's largest Goods-to-Person implementations and discover how our solution helped optimise efficiency and customer experience. Then, explore the operations of one of Australia's leading online bookstores to witness how collaborative robots are transforming their processes and enhancing productivity. Spaces are limited and only available to Elevate APAC registrants. So, secure your spot today and register here: https://lnkd.in/gxdhhxN8 I look forward to seeing you there and discovering how I can help you #ConquerSupplyChainComplexity ! #supplychainexcellence #warehousemanagement #warehouseoperations #supplychainleaders #supplychainoptimisation #ElevateAPAC

Curious about what to do (and not do) with user feedback? Dan will tackle this question in the next Survicate webinar. Join us for: 📖 Real stories from Dan’s experience at companies like Onfido and Photobox 🔎 Effective research methods to help you fully understand user needs 🧗Insights into the challenges Dan has faced and overcome 📈 Tips on scaling your research approach 🙋A 15-minute Q&A to ask ANY product questions When? 🗓 7 August 2024 🕐 12 PM EST | 4 PM UTC Secure your spot now ➡️ https://bitly.cx/WQDy

Last week I did something in my business I’ve never done before: (it was terrifying!) I launched a program a customer pitched to me. This customer - a founder - figured out a way to 100% automate a task that people usually outsource because they dread it so much. She’s got 1 paying customer, and is a member of my Founder-Led Marketing Club (FLMC). During an FLMC office hour, we analyzed what’s working and specific ideas for micro-tests she could run next. I asked what else I could be doing to support her… 𝗔𝗻𝗱, 𝘁𝗵𝗶𝘀 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗯𝗿𝗼𝗸𝗲 𝗱𝗼𝘄𝗻 𝗘𝗫𝗔𝗖𝗧𝗟𝗬 𝘄𝗵𝗮𝘁 𝘀𝗵𝗲 𝗻𝗲𝗲𝗱𝘀 𝗺𝗼𝗿𝗲 𝗼𝗳: 🫂 A group of peers also on their journey to 10 Happy Paying Customers 📈 Support to (in)validate her key GTM hypotheses. ➕ Weekly structure, tutorials and templates for what to do, along with accountability and gamification to get it done. Then I realized: → This was something my other clients would LOVE, too. I know because several founders have asked me for variations of this. So I decided to run a micro-test myself and launch a 6-week cohort program doing exactly what she asked… 𝗔𝗻𝗱 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝘄𝗲𝗲𝗸: 🔥 3 founders booked their seats 🔥 1 more gave me a verbal commitment 🔥 Bringing the total members to 4 When you get close to your customers, they will help you build your business. Sometimes quite literally so. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝘁𝗰𝗮𝗺𝗽, 𝘄𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗼𝗰𝘂𝘀: — Each founder will draft their GTM hypotheses. — Then we’ll try to break it as a group (to strengthen our hypotheses) — Then we’ll micro-test it, while supporting each other 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹? 𝗚𝗲𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗮𝘁𝗵 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 1-10 𝗛𝗮𝗽𝗽𝘆 𝗣𝗮𝘆𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. If you want to join these smart, kind founders on the 0 to 1 journey, DM me to learn more and book an interview before spots fill up (I’m deliberately keeping this group small and only accepting 4 more founders). Cohort starts in August so we can design the GTM and start micro-testing in Sep post the summer slump!

With the aim of developing more creative and strategic marketing thinking, I have been working on some start2impact University projects in my free time over the last year. I would like to share with you one of my first projects. It focuses on the strategic analysis of the electric mobility service Dott. I learned to build buyer personas and consider them as real customers. Having a broader vision taught me to deeply understand customer experience and behavior and set a great strategy. Furthermore, this was a starting point for me to start improving my graphic skills in presentations 😅 I think I succeeded, but I'll let you judge with the next projects I'll share 😉 #StrategicAnalysis #CustomerExperience #DigitalMarketing #Upskilling #ProductPlacement

It's time to challenge the 'We've Always Done It That Way' mindset at schools, especially in the MarCom and Admission offices. Clinging to outdated practices is no longer an option as schools face declining enrollment, limited resources, and changing digital landscapes. Here's a hard truth: Your traditional marketing strategies might be holding you back. Ready to innovate? Start by: 1. Auditing your current strategies 2. Embracing data-driven decision making 3. Experimenting with new digital channels and building in a failure and iterate feedback loop. Remember, change isn't just about tools—it's about mindset. What's one outdated practice you're ready to leave behind? Share below! 👇 #EducationInnovation #SchoolMarketing #DigitalTransformation

“Oh sh#t - I’m looking for likeness!” This was the insight that recently hit me at the Google Cloud Next ‘Examined Human’ event in Las Vegas. I was immersed in the ‘Patterns’ exercise comparing my culturally-influenced preferences with other people’s profiles. The third time I overlayed my ‘Patterns’ with those of fellow participant, I noticed my eyeballs scanning for overlapping dots. I was scanning for likeness. I realised with a jolt that it’s one thing to cognitively understand affinity bias and another thing entirely to have a felt, lived experience of how it operates automatically in YOUR brain and YOUR body. Affinity bias, also referred to as similarity bias, is the unconscious human tendency to gravitate toward other people with similar backgrounds, interests, and beliefs. Choosing instead to seek and embrace difference takes unlearning and learning. And it starts with awareness. That’s why I am proud to be now working with The LOTE Agency in a newly created role Director of More Inclusive Experiences. And we are SO excited to be working with Performance Paradigm LLC to bring Examined Human to Australia. This is a one-of-kind immersive DEIB experience designed to open the hearts and minds of leaders. If you want to elevate inclusion and cultivate a culture that embraces and activates the brilliance of ALL your people - please reach out. We would love to co-design an truely unforgettable learning and unlearning experience with you. See comments to watch the highlights reel of the Google Next Las Vegas event 👇 “Only when diverse perspectives are included, respected, and valued can we future-proof our organisations, and serve the greatest good.” David Bartlett CF CEO, The LOTE Agency #inclusion #DEIB

As I delve deeper into enhancing event experiences, one aspect that never fails to amaze me is the power of feedback. In our digital age, feedback is not just a one-off comment. It's a continuous dialogue, a chance to evolve, and an opportunity to connect deeper. To all event organizers and meeting designers out there: How do you harness this dialogue to create impactful gatherings? Share your methods, and let's learn together! #FeedbackMagic #DigitalDialogue #MeetingDesign #inclusivityAndBelonging

🎵You only get one shot🎵… to make a first impression! Turn the tediously long and boring check-in queues into delightful and engaging experiences for your attendees with these five strategies: https://lnkd.in/erKSdFWN #eventmanagement #innovation #attendeeengagement #eventtech #eventmarketing "