INSEAD Sustainable Business Initiative

🌍 🏃♂️ 🏃♀️ Sprinting to Cut Carbon: Lessons from the Paris Olympics! 🏅As we gear up for the 2024 Paris Olympics, there's more at stake than medals. Paris is setting a gold standard in sustainability with innovative carbon reduction strategies. This insightful video from MIT Sloan Management Review showcases how the city plans to achieve a low-carbon event by leveraging cutting-edge technology and sustainable practices 🍃. INSEAD Alumni Georgina Grenon, MBA'99J, as the Director of Environmental Excellence for the Paris 2024 - Paris Olympic and Paralympic Committee, offers business leaders advice on making dramatic cuts to carbon emissions. Discover more about Georgina and her team's efforts in this INSEAD Knowledge article by INSEAD Professors Atalay Atasu and Luk Van Wassenhove, "Paris 2024: A Model for Greener Games": https://lnkd.in/eHWUvmCA Watch the full video and learn more here: https://lnkd.in/enguyJmC #INSEAD #Sustainability #Paris2024 #CarbonReduction

👉 We need to update mainstream financial #accounting from its 19th century roots and 20th century shareholder-predominant views to realign shareholders, stakeholders and society, says Luis Rafael Perera-Aldama, INSEAD's first executive-in-residence. 💡 Read more in the INSEAD Knowledge article here below on "Accounting for Sustainability" by Emeritus Professor Luk Van Wassenhove! #SDGs #Sustainability

🌍 🚀The 2024 Paris Olympics 🏅are setting a new standard for sustainability!! By fast-tracking decarbonization, the event showcases how large-scale operations can prioritize environmental responsibility. From 100% renewable energy ⚡ venues to innovative carbon management strategies, the Olympics Paris 2024 are creating a powerful 💪 blueprint extending beyond future Games and events. The model serves as a guiding framework for businesses and society to advance sustainability ♻️ and environmental responsibility. 🌱 Read more in the following MIT Sloan Management Review article by Professor Atalay Atasu and Luk Van Wassenhove about how Georgina Grenon, Director of Sustainability for the Paris Games and her team, did the preparation work necessary to set well-defined goals. #INSEAD #Sustainability #Paris2024 #Decarbonization #RenewableEnergy

👏 Congratulations to Professor Atalay Atasu, The Bianca and James Pitt Chair in Environmental Sustainability, and Emeritus Professor Luk Van Wassenhove, whose work have been recognised as the top 10 most influential papers in the last 30 years by Production and Operations Management Society (POMS)! #insead #sustainability #circulareconomy

Meet Büsra EKINCI, pre-doctoral researcher at our Sustainable Business Initiative! #insead #research #earlycareer

Here wo go! Read more here below about our latest INSEAD case study co-authored by Clara Carrera, Michael Olenick, 𝐋𝐮𝐤 𝐕𝐚𝐧 𝐖𝐚𝐬𝐬𝐞𝐧𝐡𝐨𝐯𝐞, and Atalay Atasu, that brings innovative solutions to the forefront of the #PharmaceuticalIndustry! Thank you INSEAD Publishing for showcasing this case study! #insead #sustainability #recycling

How could wind farm operators avoid creating an environmental and economic disaster in the longer term? This is a question that the authors Sam Aflaki, Professor Atalay Atasu, and Emeritus Pofessor Luk N. Van Wassenhove address in the following Harvard Business Review article "The Long-Term Costs of Wind Turbines". Wind energy is experiencing a boom, but in a pattern eerily reminiscent of the nineteenth century Pennsylvania oil boom, wind farms are building ever larger turbines to farm wind energy further and further from shore. This trend carries risks, especially as turbines come with largely hidden costs. Increasing evidence suggests that although larger turbines can capture more energy, at a certain point the costs of maintaining and decommissioning large turbines located far offshore will outweigh the benefits of that energy capture. 👉 If wind farm operators are to avoid creating an environmental and economic disaster in the longer term, they need to begin factoring realistic maintenance and decommissioning costs into their projections. Interested in reading more? You can access the article here: https://lnkd.in/e9urrzH9 #insead #sustainability #windenergy

The MBA that stands for Excellence: the INSEAD MBA has been ranked #2 in the world by the Financial Times! INSEAD’s long-term commitment to sustainability is increasingly recognised in the FT ranking. This follows the decision by @Poets & Quants to award INSEAD the MBA of the Year for incorporating sustainability across the curricula. The new curriculum, designed by INSEAD faculty, integrates sustainable business principles across all 14 core courses of the programme to empower our graduates to make better decisions and champion creative solutions for today's most pressing global challenges. Maintaining a strong position in the FT ranking takes a village, this would not have been possible without the continued support of the entire INSEAD community! To find out more about our MBA: https://lnkd.in/eYsk5HXp #INSEAD #mba #sustainability

♻ How to achieve circularity? More and more manufacturing companies are talking about what’s often called the circular economy in which businesses can create supply chains that recover or recycle the resources used to create their products. Shrinking their environmental footprint, trimming operational waste, and using expensive resources more efficiently are certainly appealing to CEOs. But creating a circular business model is challenging and taking the wrong approach can be expensive. INSEAD Professor Atalay Atasu, Celine Dumas, and INSEAD Emeritus Professor Luk N. Van Wassenhove, argue that success depends on many factors, but perhaps the most important is choosing a strategy that aligns with the company’s capabilities and resources and addresses the constraints on its operations. In the following Harvard Business Review article, "The Circular Business Model - Pick a Strategy that Fits Your Resources and Capabilities”, the authors identify the three basic strategies to achieve circularity and offer a tool to help manufacturers identify which is most likely to be economically sustainable. 👉 Read more about their recommendations drawn on decades of research and consulting with dozens of manufacturers across the world. https://lnkd.in/dYxnKp3 #insead #sustainability #circulareconomy

🙏 Thank you Clara Carrera for all that you do for the INSEAD Sustainable Business Initiative! Read more in the following impact story👇 https://lnkd.in/ekrsi9gj #insead #sustainability #phd