INSEAD Sustainable Business Initiative

🔋🌱 Driving Sustainability Forward! 🌱🔋 As part of the Sustainable Business #GEMBA class, co-led by Professors Atalay Atasu and Karel Cool at the #INSEAD San Francisco Hub, the cohort visited pioneering companies advancing sustainability. On September 11th, Dr. Kaixiang Lin, Ph.D. Lin, CEO & Co-Founder of #Chemix, shared how they’re using #GenAI to revolutionize electric battery chemistry. By combining AI optimizations with rigorous lab testing, Chemix is accelerating EV battery development with unprecedented speed and performance. 🚀 👉 Dr. Lin will speak at the INSEAD Business Sustainability Webinar Series on October 10th. Join to learn more about Chemix’s transformative impact! Register here: https://lnkd.in/gzxTwUMT #INSEAD #SustainableBusiness #Innovation #GenAI #EVRevolution #Leadership

🚀✨ Way to go!

🌍✨ TECH TALK X: AI & GenAI as Accelerators of Business Sustainability! Join us for this TECH TALK as part of the INSEAD Business Sustainability Series, where we’ll explore how AI and GenAI can accelerate the transition to a more sustainable economy! Thursday, 10 October 2024 6.00 pm CET | 12.00 pm ET | 9.00 am PST Duration: 60 min Kaixiang Lin, Ph.D., Co-Founder and CEO at Chemix, Inc., will discuss how GenAI is improving the discovery and development of advanced battery designs. Paul Manwell (MBA ‘04D), Founder at TC Labs, will explain how AI can help the manufacturing sector reduce utility consumption and share his experience on what it takes for a tech start-up to succeed in this space. The session will be moderated by Karel Cool and Peter Zemsky, both Professors of Strategy at INSEAD. 💡Hear about practical applications of AI and GenAI from industry experts. 💡Learn how these technologies are supporting sustainability efforts in different sectors. 💡Get strategic insights on the future role of AI and GenAI in promoting sustainable business practices. Register here: https://lnkd.in/dPhwtPK5 #Sustainability #AI #GenAI #Innovation #INSEAD #BusinessTransformation

🌍 🏃♂️ 🏃♀️ Sprinting to Cut Carbon: Lessons from the Paris Olympics! 🏅As we gear up for the 2024 Paris Olympics, there's more at stake than medals. Paris is setting a gold standard in sustainability with innovative carbon reduction strategies. This insightful video from MIT Sloan Management Review showcases how the city plans to achieve a low-carbon event by leveraging cutting-edge technology and sustainable practices 🍃. INSEAD Alumni Georgina Grenon, MBA'99J, as the Director of Environmental Excellence for the Paris 2024 - Paris Olympic and Paralympic Committee, offers business leaders advice on making dramatic cuts to carbon emissions. Discover more about Georgina and her team's efforts in this INSEAD Knowledge article by INSEAD Professors Atalay Atasu and Luk Van Wassenhove, "Paris 2024: A Model for Greener Games": https://lnkd.in/eHWUvmCA Watch the full video and learn more here: https://lnkd.in/enguyJmC #INSEAD #Sustainability #Paris2024 #CarbonReduction

👉 We need to update mainstream financial #accounting from its 19th century roots and 20th century shareholder-predominant views to realign shareholders, stakeholders and society, says Luis Rafael Perera-Aldama, INSEAD's first executive-in-residence. 💡 Read more in the INSEAD Knowledge article here below on "Accounting for Sustainability" by Emeritus Professor Luk Van Wassenhove! #SDGs #Sustainability

🌍 🚀The 2024 Paris Olympics 🏅are setting a new standard for sustainability!! By fast-tracking decarbonization, the event showcases how large-scale operations can prioritize environmental responsibility. From 100% renewable energy ⚡ venues to innovative carbon management strategies, the Olympics Paris 2024 are creating a powerful 💪 blueprint extending beyond future Games and events. The model serves as a guiding framework for businesses and society to advance sustainability ♻️ and environmental responsibility. 🌱 Read more in the following MIT Sloan Management Review article by Professor Atalay Atasu and Luk Van Wassenhove about how Georgina Grenon, Director of Sustainability for the Paris Games and her team, did the preparation work necessary to set well-defined goals. #INSEAD #Sustainability #Paris2024 #Decarbonization #RenewableEnergy

👏 Congratulations to Professor Atalay Atasu, The Bianca and James Pitt Chair in Environmental Sustainability, and Emeritus Professor Luk Van Wassenhove, whose work have been recognised as the top 10 most influential papers in the last 30 years by Production and Operations Management Society (POMS)! #insead #sustainability #circulareconomy

Meet Büsra EKINCI, pre-doctoral researcher at our Sustainable Business Initiative! #insead #research #earlycareer

Here wo go! Read more here below about our latest INSEAD case study co-authored by Clara Carrera, Michael Olenick, 𝐋𝐮𝐤 𝐕𝐚𝐧 𝐖𝐚𝐬𝐬𝐞𝐧𝐡𝐨𝐯𝐞, and Atalay Atasu, that brings innovative solutions to the forefront of the #PharmaceuticalIndustry! Thank you INSEAD Publishing for showcasing this case study! #insead #sustainability #recycling

How could wind farm operators avoid creating an environmental and economic disaster in the longer term? This is a question that the authors Sam Aflaki, Professor Atalay Atasu, and Emeritus Pofessor Luk N. Van Wassenhove address in the following Harvard Business Review article "The Long-Term Costs of Wind Turbines". Wind energy is experiencing a boom, but in a pattern eerily reminiscent of the nineteenth century Pennsylvania oil boom, wind farms are building ever larger turbines to farm wind energy further and further from shore. This trend carries risks, especially as turbines come with largely hidden costs. Increasing evidence suggests that although larger turbines can capture more energy, at a certain point the costs of maintaining and decommissioning large turbines located far offshore will outweigh the benefits of that energy capture. 👉 If wind farm operators are to avoid creating an environmental and economic disaster in the longer term, they need to begin factoring realistic maintenance and decommissioning costs into their projections. Interested in reading more? You can access the article here: https://lnkd.in/e9urrzH9 #insead #sustainability #windenergy