The ORDRE Group

🗞️ 📣 Authentique Featured in Bain & Company’s Latest Report on AI in Luxury We’re thrilled to share that Authentique, developed by The Ordre Group, has been highlighted in Bain & Company’s newest report, "Luxury & Technology - Artificial Intelligence: The Quiet Revolution." 🛍️ Authentique leverages patented fingerprinting and advanced visual recognition to combat counterfeiting, a top concern in the luxury sector. With just a quick scan, brands and consumers alike can confirm the authenticity of high-value items, helping safeguard brand integrity and reduce losses from counterfeit sales and fraudulent returns. ⭐ As AI rapidly transforms luxury markets, Authentique stands out as a tool that aligns innovation with trust, reinforcing the authenticity and exclusivity at the heart of every purchase. We’re proud to support luxury Maisons in maintaining brand value and fostering consumer confidence in genuine, quality products. Read more about how Authentique and AI are reshaping the future of luxury in the Bain report here > https://lnkd.in/eFTzq9FS #Authentique #AI #Luxury #Innovation #BainandCo

What a marathon week it was at Gitex ! This year's GITEX GLOBAL Largest Tech & Startup Show in the World was another marathon of innovation, with participants vying to present the most cutting-edge AI-driven solutions and forward-looking technologies. Beyond the buzz, here's The Ordre Group CEO, Simon P Lock's recap of the cutting-edge advancements that are leading the way: 🔎 Vision AI of course!  The ability to transform industries through advanced image recognition, object detection, and data analysis, is driving innovations in sectors like healthcare, retail, and security. 🧠 Artificial Intelligence: The focus has shifted from AI's potential to its real-world applications, ranging from personalised customer experiences to predictive maintenance. 💻 Quantum Computing: While still emerging, it has potential to tackle complex challenges once deemed unsolvable, particularly in cryptography, logistics optimisation, and climate modelling. 🔗 Blockchain and Web3: Decentralised finance (DeFi) and blockchain-based identity solutions have moved beyond experimentation, becoming a core component of the world's digital transformation. 🔮 Metaverse and Immersive Technologies: Virtual and augmented realities offered new forms of education, and entertainment. Use cases in retail, training, and tourism suggest it is gradually becoming the norm. 🇦🇪 The Emirates: Have created an incredibly innovative ecosystem to advance AI development. Creating infrastructure with data centres, establishing world leading R&D facilities, making agile software engineering services all with a view to commercialise new AI applications globally. All are often powered by renewable energies; the region is rapidly becoming a centre of world’s best practice. In the midst of this tech spectacle, we are incredibly proud of how our Authentique team delivers something truly exceptional. Our solution serialises products or connects a digital fingerprint to an existing unique product ID (serial number) of an individual product. It uses Artificial Intelligence (AI) to create, analyse, and compare unique digital fingerprints of each product verified through smartphone scans. To explore how Authentique’s technology, in cooperation with our global strategic partner Alitheon, can safeguard your brand, visit https://lnkd.in/e6Z6NuYh for more information. Contact us.  📩 info@ordre.com  🔗www.authentique.com #AI #VisionAI #UAE #metaverse #gitex

Indeed ✅ Solutions like #VisionAI identification technology can help tackle many current challenges in the sunglass and eyewear industry. You can serialize products by using a Non-invasive Microstructure Number (NMN). With VisionAI, brands can create, analyze, and compare unique digital fingerprints of each product, verified through smartphone scans. Brands—I highly recommend trying Veracity Protocol, Alitheon, or Edgyn. Each solution offers different levels of robustness, scalability, and precision. You're going to love it! ❤️

If you haven't already, check out the Luxury On Air podcast by Karine Szegedi, hosted by Deloitte Switzerland and the The Swiss Center for Luxury Research at HEC Lausanne (UNIL). In this episode, she interviews Alessandro Farris, Head of Group Brand and Trade Protection at EssilorLuxottica, about the challenges of combating counterfeit products to protect brand quality and luxury reputation. Essential insights from Farris included: 👊 We [EssilorLuxottica] closed 2023 with 9.5 million products seized worldwide  🦸 We closed around 80 factories producing fake product in China 💰 We are addressing the issue of counterfeit from a legal standpoint Other key topics were the grey market, mystery shoppers, track and trace technology. Solutions like Authentique’s identification technology can help address such challenges in the sunglass and eyewear industry. Authentique serialises product or connects a digital fingerprint to an existing unique product ID (serial number) of an individual product. It uses Artificial Intelligence (AI) to create, analyse, and compare unique digital fingerprints of each product verified through smartphone scans. To explore how Authentique’s technology, in cooperation with our global strategic partner Alitheon, can safeguard your brand, visit https://lnkd.in/e6Z6NuYh for more information. Tune in to @Luxury On Air for a deeper dive into these critical issues > https://lnkd.in/eqeS9dJf

The first day of GITEX GLOBAL Largest Tech & Startup Show in the World saw the convergence of AI with industries as diverse as automotive, sports, law enforcement and consumer services. Organisations such as Presight, VentureOne and Abu Dhabi’s Advanced Technology Research Council are accelerating innovation at a game changing pace 📈 "We are developing our own AI platforms, like Falcon, empowering the UAE to punch well above our weight in AI." said @H.E. faisal albannai Secretary General of Advanced Technology Research Council & Advisor to the UAE President in his opening speech. H.E. Abdulla Bin Touq Al Marri, UAE Minister of Economy, took to the stage with an equally powerful message from the region “74% of the UAE's economy is now non-oil for the first time in its history, with a goal of reaching 80% by 2030”. Authentique is excited to be part of this vibrant ecosystem, bringing vision AI to the luxury and fashion industries. We look forward to tomorrow's GITEX to continue to see the tech innovations that are shaping our world. Please reach out if you are at the event and would like to meet with our fashionable yet tech savvy CEO Simon P Lock 🤝

Get ready for a major shift in the fashion industry 🔮 🌍👚 Digital Product Passports (DPPs) are coming, and they’ll change how we connect with the clothes we wear. From T-shirts to luxury handbags, each item will soon have its own digital ID, providing details on its origin, materials, and environmental impact. The Ordre Group is at the forefront of this transformation with Authentique Vision AI, linking these digital passports to physical products and ensuring every piece of information is secure and reliable. 🔍👕 Imagine scanning your shirt to discover exactly where the cotton was grown, who made it, and how it traveled to you. This innovation goes far beyond just spotting fake products – it’s about complete transparency and reshaping the future of fashion.  As the industry moves toward digital transparency, Authentique, in cooperation with our global strategic partner Alitheon, is positioned to lead the charge in this exciting movement toward sustainability, authenticity, and accountability. DM us for more info! #FashionRevolution #DigitalInnovation #Sustainability #Authentique #DigitalProductPassports #TheOrdreGroup #Transparency #FutureOfFashion

We were in Geneva this week at the Luxury Innovation Summit & Awards which focused on digital certificates, traceability, and Digital Product Passports (DPPs) in the fashion industry. Leading suppliers like Certilogo S.p.A. and Tracr presented on the importance of authenticity and provenance tracking, while brands like GIVENCHY emphasised the need to confirm product traceability to consumers. eBay spoke about how web3 will transform luxury re-commerce. 🔗 A recurring challenge discussed was the reliance on physical connectors (NFC chips, RFID tags), which disrupt production and logistics, adding costs and complications. 🔬 Vision AI, as championed by The ORDRE Group product Authentique, offers a solution by creating a "digital fingerprint" for each product, connecting physical items to their digital identities without the need for physical connectors. Authentique's Vision AI ensures identification and traceability without tampering risks or additional manufacturing steps. 🤝 Authentique is building an ecosystem of collaborations using APIs to integrate with both DDP, traceability and digital certificate suppliers across the luxury industry, building a seamless ecosystem to authenticate products at every stage. As the industry moves toward digital transparency, Authentique, in cooperation with our global strategic partner Alitheon, is positioned to lead this transformation with its innovative approach. Slide into our DM's if you'd like to know more!

Simon P Lock and KIRSTEN LOCK at the The Business of Fashion 500 Gala ✨ We are proud to say that The Ordre Group CEO Simon P Lock was an inaugural member of the #BoF500 way back in 2013! Now in 2024 the list of the world’s most influential people in fashion has grown to 1,509, representing more than 70 nationalities, spread over all facets of the industry. Without a doubt cause for a gala celebration.

In the thick of fashion week The Ordre Groups ORB360 photographed The Frankie Shop x Barbie™️ collaboration. Still photography, 2D and full ORB360 model shots were the order of the day. Go to www.eu.thefrankieshop.com for a peep at the e-commerce shots. DM us if you’d like more examples of our e-commerce photography, we’d love to hear from you 🙂

At Paris Retail Week C leaders from retail unveiled their strategies and visions for the future of the industry 💡 What were the most valuable recommendations for retail and e-commerce businesses? Well, it was all about digital imaging and AI of course! 🛍️ AI to rethink personal shoppers; AI analysis of customer preferences, visit and purchase history, and searches means that customers are served personalised experiences. 🚀 The impact of Vision AI on Customer Experience; Identifying a product means that consumers are confident that the item they have invested in is verified, has a transparent history and is easily re-sold. Brand trust and loyalty is intensified (also see below for The ORDRE Group product, Authentique).  📊 Generative AI; adds to business growth by analysing data and conversations associated with e-commerce pages, trends and customer sentiments are being identified…and acted upon! 🖥  E-Commerce Imagery is Everything; Understanding all aspects of the product is essential to conversion. Customers expect clear product imagery that showcases the entire front, back, top, bottom and sides of the item they are buying (hello, The ORDRE Group ORB360) 💳  Virtual Assistants for Customer Conversation; Consumers are now more informed and want fast, seamless, and intelligent navigation. Enter the chatbot! 🌐 Generative AI for inventory and delivery management; E-commerce giants such as Amazon, Rakuten, Alibaba Group or Walmart have integrated generative AI tools and language models to strengthen their inventory management, demand forecasting and delivery route optimisation. The time to adopt this technology is now, yet with brands in a race to introduce these innovations, it is important to seek advice. The Ordre Group are on hand to answer any queries you may have. The group offers two technologies: ORB360˚ - ˚360 image solutions revolutionary in taking high quality product photos in a limited amount of time, with immediate uploads. AUTHENTIQUE - Vision AI connecting physical products to their digital assets providing consumers with identification, authentication and traceability. 🚀Reach out to info@ordre.com if you’d like to know more. #parisretailweek #retail #ecommerce #fashion #AI #technology