PUR

Quand l'arbre reprend sa place dans le paysage agricole, voici ce qu'il se passe ⬇️ Depuis 4 ans, PUR et Océalia s’engagent pour développer l’agroforesterie à grande échelle. Avec 110 000 arbres plantés et 75 agriculteurs soutenus, ce partenariat montre qu’il est possible de conjuguer savoir-faire local et impact environnemental. "On revient à l'essence même de ce qu'était notre métier : prendre soin de l'environnement et permettre aux agriculteurs de redevenir un peu paysans, en tenant compte de la faune et de la flore."- Nicolas Motillon, Conseiller d'exploitation Océalia 📅 Inscrivez-vous à notre journée partenaires le 15 août pour découvrir les clés d’un projet multi-impact réussi ! https://lnkd.in/ehp3HZiC #Agroforesterie #Environnement #Reforestation #TransitionÉcologique #ImpactDurable ----------------------------------------------------------------------------------- When trees are once again integrated into agricultural landscapes, here’s what happens ⬇️ For the past four years, PUR and Océalia have been committed to developing large-scale agroforestry. With 110,000 trees planted and 75 farmers supported, this partnership demonstrates that it is possible to combine local expertise with environmental impact. “We’re returning to the very essence of our work: caring for the environment and helping farmers reconnect with their roots, considering both fauna and flora.” - Nicolas Motillon, Océalia Farm Advisor 📅 Sign up for our Partner Day on August 15 to discover the keys to a successful multi-impact project! https://lnkd.in/ehp3HZiC #Agroforestry #Environment #Reforestation #EcologicalTransition #SustainableImpact

🌳Vous cherchez à intégrer des solutions fondées sur la nature dans la stratégie de votre entreprise ? Rejoignez-nous à PRODURABLE ! Aux côtés de Nestlé et Salesforce, nous discuterons du rôle clé des arbres dans la réduction des émissions carbone et la préservation des écosystèmes. Nous partagerons des exemples concrets et pratiques pour vous aider à intégrer ces initiatives dans vos chaînes de valeur et à contribuer à la lutte contre le changement climatique. Conférencières : 👉 Shira Le Cadelec - Nestlé Forest Carbon Manager 👉 Julie Ravillon - Salesforce Senior Manager Lead Sustainability France 👉 Lorena Frier - PUR Deputy Director of Operations 👉 Dima A. - PUR Key Account Manager - Beyond Value Chain Rendez-vous à Produrable le 10 octobre à 15h30 pour agir ensemble ! https://lnkd.in/e2J4MAkK #Climat #Biodiversité #Agroforesterie #Produrable #Carbone --------------------------------------------------------------------------------- 🇬🇧🌳 Looking to integrate nature-based solutions into your company's strategy? Join us at PRODURABLE! Alongside Nestlé and Salesforce, we will discuss the key role trees play in reducing carbon emissions and preserving ecosystems. We will share concrete and practical examples to help you integrate these initiatives into your value chains and contribute to the fight against climate change. Speakers: 👉 Shira Le Cadelec - Nestlé Forest Carbon Manager 👉 Julie Ravillon - Salesforce Senior Manager Lead Sustainability France 👉 Lorena Frier - PUR Deputy Director of Operations 👉 Dima A. - PUR Key Account Manager - Beyond Value Chain Join us at PRODURABLE on October 10th at 3:30 PM to take action together! https://lnkd.in/e2J4MAkK

☀️ Raquel Burbano understands the importance of integrating trees into her coffee field to combat unpredictable weather patterns. On her farm, she incorporates trees within her coffee fields to protect her crops from extreme conditions that threaten her livelihood. By preserving biodiversity, maintaining pastures, and practicing agroforestry, Raquel is not just cultivating coffee—she is fostering a resilient ecosystem. 🌱 At PUR, we are dedicated to promoting sustainable practices like these, empowering women to thrive in the face of a changing climate. 🎧 Discover more of her story here: https://lnkd.in/ewKCDCFy #Women #Coffee #Agroforestry #Biodiversity #Livelihoods #OnHerFarm

🌳 Nous sommes fiers d'annoncer que PUR a été retenue comme structure accompagnatrice du #PacteHaie dans 5 régions : Hauts-de-France, Normandie, Centre-Val de Loire, Nouvelle-Aquitaine et PACA ! L'extension de l'agroforesterie passe aussi par des actions concrètes sur le terrain. Les haies jouent un rôle clé pour la biodiversité, la protection des sols et l'agriculture durable. En devenant signataire, nous nous engageons à promouvoir ces pratiques au cœur des paysages agricoles, renforçant ainsi l'adoption des projets agroforestiers à grande échelle. L'agroforesterie chez PUR, c'est notre quotidien, et cela passe par :   • Développer des projets adaptés aux besoins spécifiques de chaque parcelle.   • Assurer un suivi de proximité grâce à nos techniciens agroforestiers, présents sur les exploitations (et même sous la pluie, n'est-ce pas Baptiste Dugué ?).   • Créer des liens de confiance avec les acteurs locaux pour répondre aux réalités agricoles du terrain et faciliter la transition vers une agriculture résiliente. 🌱 Et ce n'est pas tout... Nous vous en parlerons plus en détail lors de notre prochain événement : La Journée des Partenaires de l'Agroécologie. 📅 Inscrivez-vous dès maintenant pour participer à cet atelier unique avec l'ensemble de nos partenaires : https://lnkd.in/ehp3HZiC Découvrez les clés d'une approche paysagère durable pour l'avenir de notre agriculture. Emil SIMONDON Claire Breit-Corbière Muller Maëlle Baptiste Dugué Pierre Harant Tom Pesenti Benjamin Foully Jules Castro Mathis Odinot Alice ARNARDI #PacteHaie #Agroforesterie #Biodiversité #TransitionAgroécologique #PartenariatLocal #Haies #PUR #PacteEnFaveurDeLaHaie ------------------------------------------------------------------------------- 🇬🇧 🌳 We are proud to announce that PUR has been selected as a support structure for the #PacteHaie in 5 regions! The expansion of agroforestry also involves taking concrete action on the ground. Hedges play a crucial role in supporting biodiversity, protecting soils, and promoting sustainable agriculture. By becoming a signatory, we commit to promoting these practices at the heart of agricultural landscapes, thus strengthening the adoption of large-scale agroforestry projects. At PUR, agroforestry is part of our daily work, which includes: • Developing projects tailored to the specific needs of each plot. • Providing close support through our agroforestry technicians, who are present on farms (even in the rain, right Baptiste Dugué?). • Building trust with local stakeholders to address the realities of farming on the ground and facilitate the transition to resilient agriculture. 🌱 And that’s not all... We will share more details at our upcoming event: Agroecology Partners' Day. 📅 Sign up now to join this unique workshop with all our partners: https://lnkd.in/ehp3HZiC Discover the keys to a sustainable landscape approach for the future of our agriculture.

🌍 It's conference season, and we're keeping the momentum going! 🗓 Join us at PRODURABLE on October 10th at 3:30 PM for an engaging workshop on how nature-based solutions, particularly trees, are key to tackling climate challenges. 🤝 In partnership with Nestlé and Salesforce we'll dive into real examples of how trees not only remove carbon but also enhance biodiversity and build resilient landscapes. Don't miss this opportunity to learn and make an impact: https://lnkd.in/e2J4MAkK #Produrable #ClimateAction #NatureBasedSolutions #Sustainability #TreesForClimate #RegenerativeFuture

🌍 On September 21st, we marked Zero Emissions Day, reminding us of the urgent need to reduce global emissions. While the day has passed, the mission continues. At PUR, we are dedicated to tackling Scope 3 emissions by integrating nature-based solutions into supply chains. One impactful strategy is agroforestry, which not only captures carbon but also revitalizes ecosystems and boosts biodiversity in coffee-growing regions. 📆 Join us tomorrow at The Nest Climate Campus during Climate Week, where Andrew Nobrega, Chief Product Officer at PUR; Julie Reneau, Head of Coffee Sustainability at Nestlé Nespresso SA; and Viviana Ruiz-Gutierrez, Director of Conservation Science at Cornell Lab of Ornithology, will share insights on how these strategies are being implemented in Costa Rica and Colombia. Book your seats here: https://lnkd.in/eM4efH_u #ClimateAction #ClimateWeek #Agroforestry #NYC

📅 [ÉVÉNEMENT] Comme Vins IGP Cévennes, nos partenaires terrain jouent un rôle essentiel dans l'expansion de nos projets agroforestiers en France. Cette année, nous les mettons à l'honneur et vous invitons à les rencontrer lors de La Journée des Partenaires de l'Agroécologie. Venez échanger avec des coopératives, des agriculteurs et le secteur privé pour construire ensemble des filières agricoles résilientes. 🎟️ Réservez votre place pour le 15 octobre : https://lnkd.in/ehp3HZiC 🎥 Découvrez la ferme de Jérôme Pépin avec notre partenaire IGP Cévennes et Tom Pesenti, notre expert en agroforesterie : https://lnkd.in/eHZ3n4E3 Emil SIMONDON Sarah Khatib Muller Maëlle Claire Breit-Corbière Pierre Harant Tom Pesenti Baptiste Dugué Benjamin Foully Benjamin Decatoire #Agroécologie #Agroforesterie #Résilience #NatureBasedSolutions ------------------------------------------------------------------------------------ 📅 [EVENT] Like Vins IGP Cévennes, our field partners play a crucial role in scaling up our agroforestry projects across France. This year, we are putting them in the spotlight and invite you to meet them at La Journée des Partenaires de l'Agroécologie. Join us to engage with cooperatives, farmers, and the private sector as we collaboratively build resilient agricultural supply chains. 🎟️ Reserve your spot here: https://lnkd.in/ehp3HZiC 🎥 Explore Jérôme Pépin's farm with our partner IGP Cévennes and our agroforestry expert, Tom: https://lnkd.in/eHZ3n4E3 #Agroecology #Agroforestry #Resilience #NatureBasedSolutions

🌍 PUR is attending New York Climate Week, and we’re excited to take part in the Nature4Climate hub hosted by the Wildlife Conservation Society! 🌍 Our discussions will cover critical topics like #deforestationfree #cocoa, #EUDR compliance, and investments to reduce #Scope3 emissions. Andrew Nobrega, our Chief Product Officer, will share the stage with: 🔹 Alastair Child from Mars 🔹 Stephanie Cárdenas from Deloitte 🔹 Alan Kroeger from Satelligence We hope to see you there! #NYCW #NewYorkClimateWeek #Sustainability #ClimateAction

#FieldFriday:🎙️ "The farm has two streams, so we have to take very good care of the little trees. Hopefully plant more" – Jacqueline Criollo, Coffee Farmer and Project Beneficiary Their work underscore the necessity of integrating trees near coffee plantations to protect the water sources the community depends upon. At PUR, we're committed to promoting sustainable agriculture practices to safeguard nurture resilient ecosystems. 🎥 Listen to other farmer stories from Colombia here: https://lnkd.in/eZs_smx5 🗓️ Join us during Climate Week to learn more: https://lnkd.in/eM4efH_u #Agroforestry #Sustainability #ClimateResilience #CoffeeFarming

📆 On September 24th, join us at The Nest Climate Campus alongside Andrew Nobrega, Chief Product Officer at PUR; Julie Reneau, Head of Coffee Sustainability at Nestlé Nespresso SA; and Viviana Ruiz-Gutierrez, Director of Conservation Science at Cornell Lab of Ornithology. Together, we'll be discussing the power of nature-based solutions to address supply chain challenges. Our session will focus on how Nespresso and PUR are leveraging agroforestry initiatives to revive ecosystems in coffee-growing regions of Costa Rica and Colombia. 🐝 Join us to discover how these efforts are restoring biodiversity, bringing birds back to coffee fields, and proving that coffee can be a force for good: https://lnkd.in/eM4efH_u #CommitToClimate #Sustainability #Agroforestry #CoffeeForGood