Yesterday, #NIVEA hosted an engaging workshop titled “Influence with Authenticity,” and we were thrilled to be a part of it. We’d like to extend a big thank you to Marko Mikes and Dea Majetic from ALEPHOLDING for their fantastic presentation on leveraging #TikTok as a platform, replacing traditional TV screens, and creating authentic content using five simple creative codes. A special thanks to Stjepan Steve Zelić from Hypefy for his insightful talk on the evolution of influencer marketing, the importance of authenticity, and how Hypefy helps brands manage campaigns effectively. We also appreciate Štefica Škarika from Dialog komunikacije for moderating a fantastic panel with three Croatian influencers: Lidija Šeatović, Petra Čolak, and Iva Derdić, who shared their valuable experiences about authenticity in influencer marketing. Finally, a huge thank you to Nataša Lujanac from Beiersdorf and Josip Pavlović from #Hypefy for expertly organizing and coordinating the event, and to Peron 16 for hosting us. 😊 It was an inspiring experience, and we all gained valuable insights!
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