Revenue Ramp

One question that always comes up when I talk to Founders is what tools do they need to get started with direct sales. The team at ColdIQ is how I keep up to date with the latest and greatest. The newest tool I tried was La Growth Machine. Here's my unbiased review from running my first campaign there. Some things I loved: 1. Running multi-channel campaigns from a single screen instead of orchestrating 2-3 tools. LGM supports Email, LinkedIn, X (Twitter), and Phone (with limitations). 2. Running actions based on logic / dependencies like: - have they accepted my connection request? (more nurturing up next) - have they opened my email but not replied? (channel is working) - have they not opened my email and not replied? (meaning they're not active on that channel or tracking isn't working) 3. top-notch support. Their AI support is pretty good and even when I needed help from a human, I usually got a reply within an hour. Some things I was missing: 1. email warmup to keep deliverability high. It's fine though, got myself an Instantly.ai license for just this and they offer unlimited inbox warmup. 2. A/B testing templates like I do with Apollo.io (although there is a workaround) 3. Inbox rotation so I can reach more people in a given time without risking landing in spam 4. Getting the company URL of the prospect when exporting a Sales Navigator list like I'm used to with HeyReach. In their defense there is a workaround but I'd prefer to have the data right away so I can get on with enriching my contacts on Clay. All-in-all who would I recommend La Growth Machine for and who should avoid it? Avoid if: 1. Pricing is slightly higher compared to most outreach tools out there so if you're price-sensitive and don't mind switching between tools, this is not for you. I'd recommend using a tool like lemlist, or a mix of HeyReach & Apollo 2. If you're still experimenting with what messaging resonates and want to scale experimentation, I'd recommend Apollo or Lemlist. LGM has a workaround for testing messaging but I feel these two tools are cleaner. 3. If you're only using Email and LinkedIn for outreach and prefer fully automated sequences. However: 1. if you already have a messaging that works and want to run campaigns at scale with a demand gen mindset, 2. want your outreach to cover X too, not just LinkedIn, 3. and don't want to switch between tools to send emails and make phone calls Then consider giving LGM a shot. It's a solid alternative all things considered. BONUS: they have some cool templates for campaigns so you can focus on selling. (Instead of having to figure out how many times to reach out and how often) Game time! 1. Can you guess why the LinkedIn connection accept rates were so low for this specific campaign? 😉 2. What about the reason I got so few cold call connects? (hint: I had numbers for 153 contacts out of 206 using Clay & Kaspr) Leave your best guesses in the comments! #techsales #tooling

Cold outreach isn't broken. You just haven't been taught how to stand out. We'll help you fix that 🔧💸

Aren't you tired of coming up with new prospecting lists every week? Every Friday I would decide on what campaign I want to launch next Monday. Every Friday I'd search which Accounts those campaigns make sense to run for. Every Friday I'd build a new list of prospects and have to exclude contacts who've been enrolled recently. But there's only so many use cases you can use to reach out to potential customers. So why bother going through the same thought process week after week? Are you also tired of thinking and want to do more doing? If so, you can now grab a copy of my top 30 prospecting search filters so you're never behind on pipeline gen again. It's a 48-page PDF covering: 9 ways to build account lists 13 ways for everyday prospecting 6 ways to nearbound into accounts, and 2 ways to ask for warm intros in a targeted way (link to the PDF in the comments) #TechSales #B2BSales #EnterpriseSales

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When you’re building an amazing product it’s comfortable to choose PLG as your GTM model. But without traffic all you have is a website with a sign up button. Why not extend your PLG motion with direct sales? Especially in the early stages where you have shorter runway and little to no revenue. Food for thought.

Startup Founders who've had enough of waiting for leads that never come: Maybe it's time to take sales into your own hands? Join this free webinar next Thursday so you can: 1. get your first customers faster by expanding your PLG efforts with direct sales 2. validate which problems and messaging resonates better with your ICP, and 3. say goodbye to ups and downs in revenue. By the end of the webinar you'll know what it takes to run one outbound campaign every week while avoiding the mistakes most people make. Those who join will receive exclusive templates to help them hit the ground running. All registrations are approved manually so send me a DM if you'd like to join! #sales

Supercharge your fall season with our upcoming sales workshop featuring Viktor Hatfaludi! 🍂 Struggling with inbound leads? Learn how to generate awareness in just one hour a day. 💡 Bring your laptops and get hands-on with strategies to boost your product's visibility and drive sales. 🚀 Join us to discover the secrets of end-to-end campaigns, content marketing, demand generation, and cold outreach. Apply here 👉 https://lu.ma/xe4vtbbm

Save the date 💡

Ever wanted to know if SaaStr is worth the hype? I've wanted to go to a SaaStr event for 3 years now. Last year I got my hands on an early bird ticket and finally made it! I wasn't sure if it was going to be worth attending because although the tickets only cost 500-800 USD, depending on when you buy them, the total cost including flights, hotel, food is closer to 2k. (if you're staying the whole week) And that's not accounting for opportunity cost! So if you've also considered attending but didn't know if it was worth going now you can get a sneak peek through this video recap. (link in the comments) Video contents: 00:00 Should you watch this? 00:32 Expectations going into the event 01:17 Prepping for the event 03:39 First impressions at the event 04:15 Is networking easy at SaaStr? 06:00 Is SaaStr worth attending? 06:50 Interview question 1 09:05 Interview question 2 Let me know in the comments what other SaaS, Sales, or Startup events are worth attending! hashtag #SaaStr

So I guess you could say things are getting pretty serious 🔥 Thanks everyone for submitting your reviews on such short notice! 💚 🥳 And we're just getting started at Revenue Ramp