Greenpark

Calling all brand marketers in the Philippines! Join us on November 5th in Manila for the Content in Motion Workshop to unlock the power of omnichannel search—live and in person 🎉 Because in today’s fast-paced digital landscape, it takes more than just content creation to make an impact. To truly connect with your audience, you need to ensure your content is optimized, relevant, and delivered at the right time and place. ✨ Our ‘Content in Motion’ Workshop will show you how to: • Stay ahead of the curve with the latest trends in Omnichannel Search • Identify the most effective content formats for each platform • Optimize your content for maximum visibility and engagement By attending this workshop, you'll gain the insights and tools needed to create content that drives results. Don't miss this opportunity to elevate your brand's digital presence. Limited spots available. Request your attendance now to secure your place: events@greenpark.digital 📩 --- 𝗦𝗣𝗘𝗔𝗞𝗘𝗥𝗦   • Fe Husaint, Managing Director APAC, Greenpark • John Caro, Head of Strategy APAC, Greenpark • Que R., Head of Social APAC, Greenpark • Angelo R., Executive Creative Director APAC, Greenpark • Clarence Choi, Client Director APAC, Tubular Labs and Chartbeat #GreenparkWorkshop #ContentInMotion #OmnichannelExperts #SocialSearch #ContentMarketing #OmnichannelSearch #Strategy

'Display' has taken on a new meaning for grocery brands in this fast-evolving digital world. Bérangère Fond, Global Business Development Director, outlines the key reasons why grocery brands need better digital content to thrive. 🛒🛍️ Sharing savvy ways to get products in front of consumers for consideration and build consumer relationships online through #search and #content. 📱 Read the full article here: https://lnkd.in/d5RAURcn Thank you Grocery Trader for the feature! #grocery #fmcgmarketing #digitalstrategy

Social search has exploded 💥 Search habits are changing big time – and spoiler alert, it’s not just about Google anymore 👀   We dug into search data across all kinds of categories—home/DIY, hygiene, health, you name it—and the results are clear: social search is huge and growing fast! 🚀   Depending on the category, social search now makes up 41% to 52% of all searches. Crazy, right? So, if your brand isn’t thinking omnichannel yet, now’s the time to start. 🌍   Curious about where your industry stands? Let’s find out—hit the link for an omnichannel search assessment: https://lnkd.in/eCWfvphC   #OmnichannelSearch #SocialSearch #OmnisearchSnapshot

Ready, set, sparkle! ✨ We’re lighting up the 𝗕𝗼𝗼𝗺𝗲𝗿𝗮𝗻𝗴 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰 with 𝗕𝗲𝗮𝘂𝘁𝘆𝗛𝘂𝗯.𝗣𝗛 as a finalist in the 𝗦𝗲𝗮𝗿𝗰𝗵 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆, and we couldn’t be more glam-ified! Since 2008, the Boomerang Awards has celebrated digital excellence in the Philippines, honoring campaigns that make a real impact and bring success back to bold brands and agencies. And with BeautyHub.PH leading the way, our SEO game has never looked better. 💄 Here’s to beauty breakthroughs ahead as we continue to shine in the digital space and set new standards for what’s possible! #BeautyHubPH #BoomerangAwards #Booms2024 Unilever Digital Marketing Association of the Philippines

We had a brilliant time at brightonSEO! We loved sharing ideas and opinions with fellow #SEO and #content marketers on the latest developments in search - exploring new, exciting tactics that will help power our clients' #omnichannelsearch strategies 🔎💥

#BrightonSEO is always a fantastic experience, an incredible chance to network and exchange opinions with some truly brilliant marketing minds 🧠 Because of this, stepping into the role of speaker for the first time this year has been not only an honour, but a chance to show my take on some of hottest topics of the year (did somebody say AI?) 🤖 Some key takeaways from my talk 🔑: 💥AI won’t take your job, but a person who knows AI will: we have already integrated AI in our everyday life, but are we using it correctly? Are we making the most out of it to create efficiencies? 🐢Focus on the slow searches: AI overviews are here, but they are 1. only showing up for around 7% of organic searches in Google and 2. Answering mostly ‘quick, on the go’ searches that barely scrap the surface. Focus on slow, purposeful searches, typed in by meaningful audiences who want to keep exploring and connect with relatable human experiences. ☝️Balance effectively human expertise with AI power to create explosive and efficient omni-channel strategies. 🌟You are the expert, and AI is just another tool in your craft, so: master it to win in the new era of search. Last but not least, behind every success there’s always a great team! I would like to thank all of my amazing colleagues who helped me brainstorm, put together the presentation, gave me some great tips on public speaking and more in general, supported me throughout this fantastic journey: special thanks to Lauren Rock-Perring, Lauren Flynn-Khutsoane, Ian Colvin, Chris Pearce, Alasdair Easton, Jane Fulcher, Tom Chapman, Sam Barker, Mac O'Donnell, Danielle Di-Tommaso, Emanuela Seminara, Bérangère Fond and many more I’ve surely forgotten: thank you for being incredible and for believing in me! If you want to keep chatting about all things search or if you have any follow-up question on my talk, please reach out, I would love to connect! 🤙

We’re at brightonSEO! Our marvellous SEO Director, Martina Cataldo, is speaking all things AI and Content today. Answering a hot question – is AI the SEO terminator or our search saviour? 🤖 Spoiler alert 👇 She’ll share ideas to fuel a strategic mindset and explain how to harness AI to scale and power content in the era of omnichannel search. We’ll be at Auditorium 2 at 3:20pm. Come say hi! 👋 Super proud and excited to be sponsor at #BrightonSEO this year https://lnkd.in/er-y-5ag 🏖️ #SEO #AI #conference #omnichannelsearch #weareatbrightonseo!

We have been shortlisted! TheMixer.com with Campari Group is shortlisted for ‘Media: SEO for B2C’ at The Drum Awards! 🎉🎉 Just two years in, The Mixer has emerged as a new major player in the drinks search category, driving incredible organic visibility and providing a rich content setting to showcase Campari Group brands. https://lnkd.in/dfqp3QdZ As one of the fastest growing publishers in the UK & US, there’s no sign of this content hub slowing down anytime soon. 🍸 Raise a glass to #TheMixer team and our partners at #CampariGroup. Put the bottles on ice for the awards evening 🤞 🍾 #thedrumawards #contenthub #cocktails #popbottles

Warm welcome to Sam Barker! Sam joins the EMEA & US team as Head of Omnichannel Search & Insights. Sam’s appointment enhances Greenpark's dedication to a holistic approach to search marketing and audience insights, understanding that diverse digital touchpoints in the customer journey have become critical now, more than ever. Sam, a Campaign US Mover and Shaker, https://lnkd.in/dBjythtg - Welcome to the Park 🤩 #welcome #emea #us #leadership #appointment #omnichannelsearch

TikTok announced this week that it’s now offering Search Ads, letting brands target users through keyword-based campaigns. With over half of users actively searching, this is a logical next step for TikTok as it extends its influence beyond viral content into behaviour-led discovery. Here’s what it means for brands: 🔎 Omnichannel Search: Consumers today search across platforms—Google, YouTube, Amazon, TikTok and more. Brands must understand that search behaviour is fluid, not confined to one platform – a winning strategy is tapping into cross-channel search. 💟 Content Must Stay Native: TikTok thrives on community-driven and relatable content. For search ads to work effectively here, content must blend seamlessly with organic posts to feel authentic to the TikTok experience. As we say at Greenpark, content must always start with the audience and their needs – brands must remember that going in. 🚀 Organic Still Leads: While paid search ads offer brands a targeted approach, the power of organic discovery is still undeniably powerful. Building content that resonates with users and taps into trends will yield better long-term engagement than simply relying on paid placement.  This move is a reminder that the way people search—and where—is changing. Brands need to adapt to omnichannel search strategies, or risk missing out on a growing opportunity in the search-driven discovery space.  #omnichannelsearch #tiktok #google #contentmarketing #news Greenpark