The BrandAlley Group

The BrandAlley Group nodded to the late summer, hosting a tennis doubles tournament at the Roehampton Club recently, inviting our brand partners to a swing of the racket at our annual end of summer party, celebrating our continued partnerships and mutual successes.    Our guests enjoyed a tennis tournament with sporting legend Pat Cash, an inspiring speech from our CEO, Rob Feldmann, live music from The Rolling Stoics and delicious canapes & cocktails.    A very big thank you to our sponsors Shopify, Emarsys and Catalyst as well as The Retail Summit who organised the event in the iconic sunken club gardens - and to all of our guests who joined us for our end of summer feast! 

Last Thursday evening, The BrandAlley Group hosted its annual end-of-summer party. As a thanks to all of our employees for their hard work through a busy first half of the year, we went to Plonk Shoreditch for a night of crazy golf, arcade games & delicious gourmet hotdogs!   All employees play an important role in driving BrandAlley's success, so the party afforded us an opportunity to applaud our staff and, equally, our achievements as a group. It was a great way to support team bonding and celebrate our successes in a slightly different social setting away from the office – and to say farewell to the great British summer! 

🚨 We're hiring! 🚨 We have several exciting roles in our Customer Marketing team based in our Shoreditch, London HQ. Come and join our team! ⭐ Marketing Analyst – Insight & Analytics: https://lnkd.in/eCD3n4U5 ⭐ Senior CRM Executive: https://lnkd.in/eQuGbV89 ⭐ CRM Executive: https://lnkd.in/ehkm9V2y ⭐ CRM Assistant: https://lnkd.in/eevBPZaM Perks of the job: ✅ A modern, energetic, dynamic, and sociable office based in London's Shoreditch ✅ The opportunity to work on some exciting brands supported by an inspiring and friendly team of people ✅ Competitive salary ✅ 25 days holiday – Additional 1 day for each completed calendar year capped at 30 days! ✅ 8% employer pension contribution ✅ Life Assurance – 3 x your annual salary ✅ Early Finish Fridays every week ✅ Everyday Benefits – including Cycle to Work scheme, discounted Gym ✅ Memberships ✅ Eyecare Vouchers

Last week was Mental Health Awareness Week and The BrandAlley Group came together to have important discussions around supporting and improving the mental health of our employees and those around us. As this year's theme for Mental Health Awareness Week was movement, The BrandAlley Group had a number of initiatives to support the cause. Our primary initiative was the ‘Walk 300km with BrandAlley’ Strava challenge, where both the London Head Office and our Kettering Fulfilment Centre walked a collective 300km for the charitable cause.   Furthering the ‘movement’ theme, we held a ‘Walk on Wednesday’ where employees and office pooches alike enjoyed a walk in the London sunshine. We also wore green to mark Wear It Green Day, followed by a bake sale to raise money for The Mental Health Foundation. Driving the conversation around mental health is very important to us as an organisation and we'll continue to reflect, share experiences and offer help to those who need it. Donate to The Mental Health Foundation by clicking the link below. https://lnkd.in/esi-GXEG

Rob Feldmann, our CEO, spoke with Drapers in depth about strong growth in 2023 and our exciting plans for new categories, markets, and new ventures, following our minority investment in Sign of the Times late last year and acquisition of The Edit LDN earlier this year.    Read the full article here: https://lnkd.in/eHFMZ--3   

Last week, BrandAlley hosted an intimate dinner with some of our favourite creators to celebrate some really special work and some really special relationships. We're so excited about what we create together in 2024... and we can't wait to show you. #PRevent #BrandDinner #InfluencerEvent

We are pleased to announce that we have acquired a majority stake in luxury sneaker & fashion platform The Edit LDN. At BrandAlley, we are laser-focused on our long-term vision to include sustainability and circularity within our business in a meaningful way, as well as using innovative new channels to maximise customer experiences. Additionally, The Edit LDN provides the opportunity for us to tap into a more youthful customer demographic and their substantial community of engaged followers. This acquisition follows recent sustainable investments, including our own logistics operation and a stake in luxury resale platform, Sign of the Times. Rob Feldmann, CEO of BrandAlley, commented: “With our 8 million strong members-only database, our own dedicated in-house warehouse operations and customer service team, we are confident we can provide full operational support across our group of companies and drive profitable growth of The Edit LDN globally through Moses and his team. We are looking forward to an exciting journey ahead.’’   The Edit LDN has grown at an exponential rate since its inception in 2020 but major macro headwinds in 2023 have shaken the industry. Companies like Farfetch and Matches have experienced difficult and crunch trading periods in the 2023 economic downturn. The Edit LDN, too, faced cash flow constraints in the last quarter of 2023. To remain operational and resilient, The Edit LDN took the decision to consolidate with an industry leader. The luxury reseller platform will be restructured through a formal process and operate within BrandAlley’s back-end infrastructure as it becomes profitable during its next growth phase.    Moses Rashid, CEO of The Edit LDN commented: “Although 2023 was another year of positive growth and revenue, it has been a difficult period with financial challenges being accelerated by external funding sources that we had on our creditor books. In order to continue to achieve our growth goals, it was crucial to act fast to find a long-term partner who sees the potential to take Edit LDN global and offers the operational infrastructure required for sustainable growth. I see this fit with Rob and his Executive team at BrandAlley. This move will bring confidence to our community, suppliers and the reseller industry as a whole.”   The alignment combines The Edit LDN's ability to curate exclusive, high-end streetwear and sneakers with our expertise of providing premium and luxury brands at competitive prices. This synergy will result in an expansive product offering that caters to a diverse range of style preferences and budgets and opens The Edit LDN to a much wider premium audience. Image credit: The Times, 2021

Missed the party? Be our next guest and become a member at brandalley.co.uk #GetOnTheGuestlist

It's our BLACK FRIDAY after party!! These are the best of our Black Friday sales, curated by us for you. Receive an extra 20% off selected sales until this #CyberMonday evening. Shop now at brandalley.co.uk #GetOnTheGuestlist T&Cs: An additional 20% off selected sales, discount applied at basket, no code required. No minimum spend. Unlimited usage per customer. Cannot be used in conjunction with any other promotional code or offer except customer service codes. Offer begins 25/11/2023 00:00 and ends 28/11/2023 00:01

This is it, today's the day.. it's BLACK FRIDAY (or Thursday, if you may!) Shop with an EXTRA 20% OFF today & tomorrow only. Use code 48HOURPARTY on site at brandalley.co.uk #GetOnTheGuestlist T&Cs: An additional 20% off, applied at basket when using code 48HOURPARTY. Code is case sensitive. Discount is valid across selected sales and products. Exclusions will apply. No minimum spend. Unlimited usage per customer. Cannot be used in conjunction with any other promotional code or offer except customer service codes. Offer begins 23/11/2023 00:00 ends 25/11/2023 at 00:01