Core

On Wednesday evening, we were delighted to host this year's UPSTARTS crew, in collaboration with ICAD (The Institute of Creative Advertising and Design). Participant and mentors came together to meet each other, hear from Neil Rooney, Aidan Greene, and Bairbre McGlade about the benefits of the programme. Nadia Marlène KARIM and Conor McDevitt also hosted a workshop on demystifying The Brief 📄 ! Thanks to everyone involved in putting the evening and full programme together. Let's get started...

Today, the Irish League of Credit Unions Consumer Sentiment Index is published in partnership with Core Research - you can read Berke Serbetci Hamza commentary on what this tells us about the Consumer Mindset. Full report: https://lnkd.in/eb8jQ7Rb

Effectiveness sits at the very heart of our culture at Core. ✨ So being the most awarded agency at the EFFIEs means a lot to us. Across three years, Core have won an incredible 20 EFFIE awards. In 2024, we were delighted to win another 5 EFFIEs. Every day, we obsess about effectiveness. Advertising has a responsibility to grow brands and grow business, but the onus is on us as practitioners to deliver proof to an increasingly sceptical audience. We couldn’t be prouder of our clients and our wonderful team who have helped us keep effectiveness at the top of the agenda.

"AI will undoubtedly affect what we how we live and what we do, taking over routine and repeatable tasks. However, it will struggle to connect at the most human level, where the nuances of our greatest feelings reside— and this is when our industry is at its best." We were proud to have Caitriona Ní Laoire, Managing Director, Core Creative Practice, speak on stage alongside Sir John Hegarty at the CMO Summit held at Meta's headquarters in Ballsbridge. The central theme of the discussion was AI and the potential impact on both our lives and the future of marketing. The conversation focused on whether AI will augment or replace.

Delighted to see our Outbelieve campaign for Sky’s sponsorship of the Women’s National Team pick up an Effie award today. Credit to the work of a great team in Sky in Caroline Donnellan Kieran Forde and Louise O'Mahony to name a few and an amazing team in Core

“Last week, we were very proud to be recognised at the Menopause Workplace Excellence Awards 2024, held at the Royal College of Physicians of Ireland. Being recognised as a leader in menopause support in the workplace by Great Place to Work Ireland and The Menopause Hub Academy is a testament to the unwavering commitment of our many colleagues in creating an inclusive and supportive environment for all,” Catherine FitzGibbon - HR Director at Core

Today we publish our October Mindset report https://lnkd.in/eb8jQ7Rb

"Roy Keane’s seal of approval perfectly enhances the unique product offerings available to Sky Mobile customers. We are proud of this work with our partners in Sky Ireland and look forward to seeing it roll out in many iterations over the coming weeks and months," Kate O'Callaghan, Business Director at Core Creative.

From our friends in Core Research - the latest Mindset report: From our latest Consumer Mindset report: 😢 September brings a dip in happiness as people return to work, school, and daily responsibilities. The challenge of regaining balance after summer is real, even if stress levels remain steady. 💶 Despite inflation easing, 48% of people remain concerned about their ability to make ends meet. High costs in essentials like groceries and housing continue to impact household budgets. 🏠 The record number of people in emergency accommodation was the most important story. Housing is now a top public concern, with nearly half of the population wanting it prioritised in the budget. https://lnkd.in/eqPAPB3n

It's been one week since we hosted the UPSTARTS crew in Core's CoLab. We are excited to collaborate with The Institute of Creative Advertising and Design and welcome this next generation of creators to our community.