Zenith, part of Core

Effectiveness sits at the very heart of our culture at Core. ✨ So being the most awarded agency at the EFFIEs means a lot to us. Across three years, Core have won an incredible 20 EFFIE awards. In 2024, we were delighted to win another 5 EFFIEs. Every day, we obsess about effectiveness. Advertising has a responsibility to grow brands and grow business, but the onus is on us as practitioners to deliver proof to an increasingly sceptical audience. We couldn’t be prouder of our clients and our wonderful team who have helped us keep effectiveness at the top of the agenda.

Join our team! Drop me a message for more information or apply through the link below 😎

We're hiring! 💡 Want to join Ireland's largest marketing communications agency? We're hiring a Digital Client Associate in Zenith. This position will help directly support our Digital & Performance Client Managers and Directors; in the successful running of highly optimised digital activity for some of our largest clients. No previous experience of media planning or digital performance is required; but is preferred. For this role, there will be a full team of digital colleagues to support your learning and development. More information can be found at www.onecore.ie/careers

Brilliant article by our Digital Board Director Ian Campbell on the growing importance of effectiveness in online advertising. Give it a read and let us know what you think! #ZenithIreland #BeyondBoundaries

40 under 40 : Advertising Industry from DMG Media Ireland identifies and celebrates those who deliver for their agency and clients in an increasingly complex media environment.  This initiative recognises those who are committed to business growth and professional excellence, rising through the ranks of their agencies to positions of influence and effect.  Karl Byrne, Commercial Director of DMG Media Ireland said “We believe that putting the spotlight on these high achievers will not only celebrate them – it will also allow them to build a stronger platform where they can influence results, improve the sector that they are in and blaze a trail for those who follow them.”  These 40 brilliant young minds in the Irish advertising industry will be showcased every Friday over the coming weeks on BusinessPlus.ie and across the BusinessPlus.ie social media channels.  Click the link to see the first three nominees. https://lnkd.in/eM-wJ6KW Peter Flanagan Mindshare Sinead Manly PHD Mei Ling Tong Zenith Core Ben Haugh Cormac Cahill George Morahan Doug Farrell Karl Byrne Liz Doyle Paul Henderson Fintan Gavigan Janice Carlin Hugh Quigley Conor Quinn Mairead Kearns Caoilfhionn Ni Dhuibhinn Emma Rooney Marian McConville Diana Bunici Lorraine Worth Karl Tracey Wini Moore kara gilleran Ciara Cantwell Desmond Farrelly MSc Rebecca Horan Mike Dunne Nicole Goodman David Vaz SpaceTo Business Plus Magazine

Ahead of its June 14th release, Disney and Pixar’s “Inside Out 2” is supported with a promotional OOH campaign across in roadside, commuter, transit and retail environments including large format Digital Golden Squares and The Green Screen, bus T-Sides, Orbscreens, Digital Station Galleries, and DXScreens. The campaign’s special elements come in the form of vinyl-wrapped lift doors/interiors and travelator glass. Installed in Dundrum Town Centre, the elements further drive attention in higher dwell-time environments which are set to become social hubs for the teenage summer, contextually placed near the point-of-purchase via the adjacent Movies@Dundrum. “We are thrilled to collaborate with PML Group, sipit and Zenith on this campaign,” notes Richard Carolan, Senior Marketing Manager at Walt Disney Studios Ireland, “Inside Out 2 is such a fun and imaginative movie and we really wanted to bring this playfulness to life in our media choices.” “Dundrum Town Centre was such an obvious and natural fit for the movie given its popularity with families, more so as we enter the Summer and School Holidays,” continues Carolan, “In addition, the unique formats really help hero the characters (emotions), new and old, and along with the humorous contextual copy enabled us to deliver a beautiful and impactful installation”. Planned by Zenith, part of Core and Source out of home #BeMoreNow #Innovation #Contextual Walt Disney Ireland

At Core, we are delighted to have successfully upheld our #InvestorsinDiversity Gold accreditation for another two years.   Core is one of only five organisations in Ireland to have achieved reaccreditation of Investors in Diversity Gold and is one of only 19 organisations to hold Gold – the top tier of Ireland’ premier #DiversityandInclusion (D&I) accreditation. This re-accreditation affirms that we continue to embed D&I in our culture, across our processes and through our external impacts. Caroline Cummins - managing director, Irish Centre for Diversity comments: “Core has shared many examples of good internal communications for EDI in its submission, in particular, the 'Today is...' initiative, which was singled out as a fantastic way to engage staff and give them the opportunity to highlight events of importance to them. There was excellent evidence of the clear visibility of the senior leadership team in leading D&I initiatives, including the work being undertaken to provide a sense of belonging for international employees. Core's approach is very outward as well as inward facing and it is evident that they are striving to be role models and thought leaders in their industry” 

The presentation of our #ImpactAwards24 continued this afternoon as we awarded Walt Disney Ireland , Zenith, part of Core & BBDO Dublin for their win in the Media & Entertainment category 🏆 A great collaboration between client and agencies for ‘Think You Know Disney+’ which ran during cycle 14, where Marvel’s Secret Invasion and The Full Monty revival caught audience’s #attention across bus shelters. #bemorenow #media #collaboration 

We were thrilled to win Best TV Strategy for our work with Irish Life at the TAMI Awards last week. 👏 #BeyondBoundaries

Incredibly excited to be moderating a panel of international marketing leaders who have made Ireland their home as part of my first Marketing Society of Ireland Future Council event! Movers & Shapers is all about celebrating diversity in our industry and discussing ways to better uplift young multicultural marketing talent in Ireland. I will be chatting to: Mei Ling Tong - Digital Buisness Director, Zenith, part of Core (the winner of the Rising Star category at the Media Awards 2024!) Sandra Alvarez - Managing Director, Spark Foundry, part of Core Matthias Wenk - Marketing Director, Home Store + More Adetunji Paul - DJ, Product Marketer, Creative Details below: Date: Thursday 02 May Time: 6.30pm Location: Core Tickets here: https://lnkd.in/eh5VbXbw