Groundwork BioAg

🌿 Get to know a Groundworker: Rick Knifley, US Sales 🌿 Rick brings his valuable perspective to Groundwork BioAg, combining his decades of ag sales experience with a deep understanding of farm life. He'll be at the following Farm Journal Crop Tours: 👨🌾 Bloomfield, IL on 8/20 Iowa City, IA on 8/21 Q. What led you to Groundwork BioAg? A. After thirty years in ag sales, working with plant nutrition and soil health products, I became interested in biologicals. While working for another company struggling to find the right mycorrhizal inoculant, I discovered Groundwork BioAg and Rootella. I then met Andrew Duff (US General Manager), and here I am. Q. How does your farming background influence the way you approach ag sales? A. Growing up on a family farm raising livestock and managing my grandfather’s alfalfa hay business gave me a “farmer first” mentality. I still farm with some buddies and help them out in the spring and fall. I will always put grower needs over sales quotas. I start by understanding the soil and plant health situation, and then I recommend solutions. I sometimes call myself “the worst ag salesman” because finding the right solution, even if not from Groundwork BioAg, while building trust and long-term relationships, are my top priorities. Q. Tell me more about how you prioritize your relationships with growers? A. My approach is to listen to the grower, understand what he or she needs, and find the best solution without pushing any product, philosophy or program that they’re not comfortable implementing. It might not even be with me or with Groundwork BioAg. But I’m building trust – and the grower will remember and come back later. I focus on strengthening industry connections because I know it all comes full circle. Q. What is unique about selling Rootella Carbon, the world’s first mycorrhizal carbon program? A. Rootella Carbon is not the first #carbon program in my career I’ve been involved with, but it’s by far the easiest. #Rootella Carbon’s qualifications are simpler and we’re comfortable to work with. The main frustration today among growers today is not with the program, but with evolving policies that make it difficult for them to commit. Q. What’s your message for growers about mycorrhizal inoculants? A. Education on #mycorrhiza is improving. After years of working with biologicals, I now see “mycorrhizal fungi” becoming a familiar term. The biological space is starting to take off and within it, Rootella is a unique product with the highest concentration of mycorrhiza on the market. As growers begin to understand the minimal cost and significant ROI in terms of plant nutrition and soil health, they realize that we’re bringing a major shift to agriculture. Catch Rick at the Farm Journal Crop Tours in Bloomfield, IL on 8/20 and Iowa City, IA on 8/21 Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Andrew Duff Bari Ruimy Thad England Clayton Lang Benjamin Parrott #letyourgroundwork

Looking to bring your technological project management experience to one of the most exciting opportunities at the intersection of climate and ag tech? Check out our newest Project Manager position and get in touch! Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Bari Ruimy Inbar Morag Sapir Vidal Yana Aharon Tamar Moise, Ph.D #letyourgroundwork #greenjobs #climatecareers #climatejobs #carbonprogram #soilcarbon #mycorrhiza #agtech #climatech https://lnkd.in/dE3rVWFe

Groundwork BioAg is the first company to build a farmer-focused mycorrhizal carbon program in the midst of a growing carbon credit market. Read our latest blog to learn how our commitment to our farmers and to the highest standards of program quality are unlocking a new revenue stream, even while industry standards are evolving towards consensus. https://lnkd.in/dkequjp2 Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Bari Ruimy Andrew Duff Inbar Morag #letyourgroundwork #mycorrhizalcarbon #rootellacarbon #rootella #mycorrhiza #farmerfocus #soilstewards #soilhealth #soilcarbon #regeneration

🌿 Get to know a Groundworker: Andrew Duff, N. America General Manager 🌿 Andrew combines his impressive knowledge of farm economics with his personal experience as a grower to build a powerhouse team focused on solving problems for the farmer. Interested in meeting Andrew and his team? They will be making the rounds at the Farm Journal Crop Tours this summer. 👨🌾 Catch Andrew on: 8/19 in Grand Island, Nebraska 8/20 in Nebraska City, Nebraska 8/22 in Rochester, Minnesota *See the full episode of the clip on Mark Jewell's podcast here >> https://lnkd.in/d5aP8iQk #letyourgroundwork #rootella #mycorrhiza #mycorrhizalcarbon #rootellacarbon #farmjournal #farmjournalcroptour #thrivetoday Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Bari Ruimy Inbar Morag April Gertsen Thad England Clayton Lang Rick Knifley Benjamin Parrott

🌿 Get to know a Groundworker: Thad England, US Sales 🌿 Thad brings his farm experience, carbon market knowledge, and industry connections to his role in helping farmers and partners join Rootella Carbon. He'll be at the Farm Journal Crop Tours in Bloomington, IL on 8/20. 👨🌾 Q. What brought you to Groundwork BioAg? A. Andrew Duff (N. America General Manager) initially reached out to me. Rootella’s quality and concentration impressed me, but the carbon factor was the real game changer. I’d already been working in carbon markets for the past four years, so this was a perfect fit. I grew up on a farm, so I know how to explain the technical aspects of carbon markets in terms the farmer can understand. Q. How does your experience being raised on a family farm help you build trust with farmers? A. I grew up and still actively work on my family’s small SW Iowa farm, raising corn, soybeans, and livestock. My experiences are shared by almost all growers. I understand the struggles, the challenges of labor and time, the need for more off-farm help on today’s family farms. I’m in ag sales and I’m a farmer - I’ve got dirt under my fingernails and I know what it feels like to lose money as a grower. Q. How do your industry connections and experiences in seed sales and carbon account management help connect farmers to Rootella and Rootella Carbon today? A. Previously, as a corporate account lead for partnerships with Indigo, I managed sales and training. These are complex programs that require nurturing relationships. Identifying champions and fostering my partners’ successes were key. Rootella Carbon requires the same approach. We’re building relationships with partners with an eye on long-term strategic success. Q. What has been exciting for you in educating growers and channel partners on Rootella Carbon’s potential? A. Growers have two main benefits: agronomic and monetary - better crops and more income. These are the conversations I have daily. For partners, it’s about creating synergies where I make your product more successful when it’s paired with mine – combining their products with Rootella creates a whole greater than the sum of its parts. I also help the younger dealers get a leg up and build their networks.   Catch Thad England at the Farm Journal Crop Tours in Bloomington, IL on 8/20. Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Bari Ruimy Andrew Duff Inbar Morag Yana Aharon April Gertsen #letyourgroundwork #rootella #mycorrhiza #rootellacarbon #mycorrhizalcarbon #farmjournal #croptour #agsales #farmer #farmkid #iowa #illinois

Groundwork BioAg is proud to announce the award of a $1.2M grant from the BIRD Foundation to collaborate with Indigo. This strategic partnership will unite the power of mycorrhizal carbon sequestration and advanced nitrogen efficiency technologies. Together, we will drive significant impact in climate change mitigation and soil health. Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Bari Ruimy Andrew Duff Inbar Morag #letyourgroundwork #mycorrhizalfungi #mycorrhiza #carbon #collaboration

At today’s Calcalist כלכליסט conference on food security, Dan Grotsky explained how mycorrhizal fungi are key to food security. The world’s croplands have become net carbon emitters with compromised fertility. Mycorrhiza has the ability to restore soil's role as a net carbon retainer - at scale. Crops grown in mycorrhizae-rich soils absorb more vital nutrients and maintain enhanced resilience in the face of stressors. The world is facing major food security challenges with a growing population and declining soil fertility. By regenerating soil with native mycorrhizal fungi, we bring life back into the soil and help guarantee food security for the future. Read the article or watch the video (Hebrew) to hear more: https://lnkd.in/d9VxHeWC Yossi Kofman Danny Levy Hanan Dor Bari Ruimy Inbar Morag #letyourgroundwork #rootella #mycorrhiza #mycorrhizalfungi #foodsecurity

Inbar Morag, Carbon Program Lead, will speak at the Calcalist כלכליסט Food Security Conference this week. She will share how our innovations help bridge the food security gap by enriching our soil with naturally occurring beneficial fungi that permanently sequester photosynthesized atmospheric carbon. The transformation of atmospheric carbon dioxide to soil organic carbon will, in turn, transform agriculture from being a carbon emitter to a carbon retainer and support growers to mitigate climate change while improving the way we produce food. Don’t miss the opportunity to hear about how mycorrhizal carbon is a game-changer for food security! Conference link in first comment 👇 Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Andrew Duff Bari Ruimy Yana Aharon #letyourgroundwork #rootella #rootellacarbon #mycorrhiza #mycorrhizalcarbon #foodsecurity #soilcarbon #regeneration

Industrial agriculture has turned croplands into major sources of atmospheric carbon dioxide. Soils, however, have the potential to become carbon sinks once again. Practices like no-till and cover cropping, as highlighted in this Nature Magazine article, both help restore the vital mycorrhizal networks that sequester carbon in soil. Rootella Carbon offers a scalable nature-based solution for mycorrhizal regeneration, and is already accelerating carbon dioxide removal today. Learn more about mycorrhizal carbon and Rootella Carbon here >> https://lnkd.in/dvZ-Pv3M Yossi Kofman Dan Grotsky Danny Levy Bari Ruimy Hanan Dor Andrew Duff Inbar Morag #letyourgroundwork #rootella #rootellacarbon #mycorrhiza #mycorrhizalcarbon #regeneration #soilcarbon #sequestration #carbonsequestration #nbs #cdr https://lnkd.in/dt-aAkn5

Groundwork BioAg’s US sales team and Israeli management united in #Memphis last week for an epic kickoff to the upcoming year. Key takeaways include: 🌿 #Rootella and #RootellaCarbon are making major strides in scaling carbon sequestration and crop sustainability, paving the way for a net-negative future for agriculture 🪓 The Israeli team didn’t let a little jetlag prevent them from impressing the locals at the axe-throwing competition Yossi Kofman Dan Grotsky Danny Levy Hanan Dor Bari Ruimy Andrew Duff April Gertsen Thad England Clayton Lang Benjamin Parrott Rick Knifley Inbar Morag #Teamwork #kickoff2025 #Agriculture #Sustainability #CarbonSequestration #mycorrhiza #netnegative #mycorrhizalcarbon