ETML

Want to know how a brand can crack offline distribution at scale? Learn from India's fastest growing consumer brand, Atomberg Technologies when it comes to cracking the code to unlock your offline distribution growth and identify what's that most important metric of success when it comes to offline distribution? Watch the video as, Arindam Paul, Founding member & CBO, Atomberg Technologies in conversation with Raghav Kansal, Founder & CEO, ETML discusses the importance of chasing repeats coming from the retailers when it comes to achieving true success and scale in offline distribution. Growth Tales by ETML is one of our most sought after initiatives, where we discuss a variety of topics ranging from Digital Growth to sustainable solutions, and everything in between, alongside leading experts from the industry which will help you drive revenue growth to thrive in a competitive digital world. To watch the full video- click on the link in the comments section. #Atomberg #offlinedistribution #attribution #branding #performancemarketing #digitalamarketing #d2c #growthmarketing #analytics #fmcg

Mastering the Growth Stroke for Berger Paints India with Meta's CTWA campaigns. After becoming one of the highest spending agencies in India on CTWA campaigns, we are excited, yet again, to share that our work with Berger Paints India was recognised amongst some of the best in class innovations across the country. Click to WhatsApp Ads by Meta fit right into the requirement as they were not only effective in achieving the business goals of delivering low cost per lead and improved CR% but also these campaigns helped bring in the much required operational efficiency in the system. Kudos to the super team at Berger Paints India, Debayan Banerjee, Swastika Basu, Puja Chakraborty and team for being the front runner in the country to not only adopt but also being extremely successful in utilising the CTWA campaigns. Thanks to the wonderful folks at Meta, Ravi Garg, Gaurav Jeet Singh, Vineet Gambhir, and Rutuja Kagwade for the constant support. #DigitalMarketing #CTWA #Berger #Bergerpaints #ETML

Want to know how Atomberg Technologies , India’s fastest growing consumer brand, has disrupted a category full of large incumbent brands with its 'ahead of the times' innovations & strategies? Join us to watch Arindam Paul, Founding member & CBO, Atomberg Technologies in conversation with Raghav Kansal, Founder & CEO, ETML in our latest edition of Growth Tales by ETML. Watch the teaser as Arindam goes on to have some insightful exchanges and his thoughts on the key challenges and invaluable learnings he has had while building Atomberg Technologies into a 100 crore monthly revenue brand. He further delves deeper on critical conversations around why most brands fail offline, Atomberg Technologies and its initial days of struggle, the importance of being present where your consumers are evaluating, and why it is essential for a brand to cross a certain threshold when it comes to their media choices. Watch the full video, link in the comments, to get to know what it takes to build a significant brand in today’s times straight from Arindam with all his learnings and recommendations to young entrepreneurs. Growth Tales by ETML is one of our most sought after initiatives, where we discuss a variety of topics ranging from Digital Growth to sustainable solutions, and everything in between, alongside leading experts from the industry which will help you drive revenue growth to thrive in a competitive digital world. #Digital #D2C #Business #Growth #Performance #Roas #Startup #Performance #Performancemarketing #revenue #B2C

🎉 Looks like it’s raining shortlists and we couldn’t be more excited!🚀 We’re ecstatic to share that ETML has been shortlisted in 5 out of 9 categories at the Google, India's - Agency Excellence Awards 2024. 🏆 In lines with our efforts over the past few years, to be India's leading growth advertising & analytics agency, with immense focus around sustainable growth & attribution, we are indeed proud to have been named as finalists in the following categories: -Lead Generation -International Growth -Search Transformation -Media Unification -Measurement Solution This indeed is a testament to our incredible team's hard work and dedication. Stay tuned to now more! Raghav Kansal I Amitek Sinha I Rajeev G. I Vibha Singh I Manu Gupta I Poonam Tanwer I Naman Jain Thanks to the wonderful folks at Google, India for the constant support. Harsh Kaushik #Agencyexcellenceawards24 #Agencyexcellenceawards #Google #ETML #data #winner #finalists

We are extremely honoured to be present on the floor at the Meta, India office alongside some of the leading brands in the country. After becoming one of the highest spending agencies in India on CTWA campaigns, we are excited, yet again, to share that our work with Berger Paints India was recognised amongst some of the best in class innovations across the country. Thank you to the wonderful folks at Meta Vineet Gambhir Rutuja Kagwade for the constant support! Overview of our achievement on CTWA campaigns for Berger Paints: ✅ 7X increase in leads ✅ 50% reduced cost per lead ✅ 30% improved conversion rate Amitek Sinha I Vipul Jain I Piyush Gupta #CTWA #Meta #performance #whatsapp #digital #data #leadgeneration

With the rising spends on digital advertising, it has become imperative for marketers to understand sophisticated models analyzing all touchpoints, on all channels, to understand how much each touch contributed to sales. At ETML, we bridge the gap between digital efforts of brands and their offline sales with our advanced omnichannel attribution. Monitor performance across your website, marketplace, physical store, and quick commerce platforms. Trusted by leading brands in the country, our solution ensures you never miss a beat in understanding your customer journey and optimizing your sales. Navigate the complexities of modern retail with ease with ETML #Omnichannel #Omnichannelattribution #attribution #data #digital #ROI #Roas

We are delighted to announce that HyugaLife, India’s pioneering online platform for authentic protein and supplements, has joined hands with ETML to strategise its digital and growth marketing journey. This partnership is poised to bolster the digital presence of HyugaLife, steering significant growth in the competitive health and wellness market. Commenting on the partnership, Raghav Kansal, Founder & CEO of ETML, said, "In today's world, health is more important than ever. We're thrilled to collaborate with Hyugalife, a platform committed to promoting wellness through authentic supplements. We are thrilled to join forces with them, bringing our expertise in first-party data, advanced analytics, and wellness marketing to the table. Our robust data insights and real-time dashboards allow us to refine our strategies continuously, ensuring Hyugalife's story resonates strongly with its audience." Neehar Modi, Founder at HyugaLife, added, "At Hyugalife, our mission is to empower Indians to achieve their health and fitness goals with confidence. ETML’s deep experience in e-commerce and data-driven marketing is precisely what we need to reach our target audience more effectively and to communicate the authenticity and quality that define our platform. We are excited to see how this partnership will elevate Hyugalife to new heights." #growthmarketing #branding #performancemarketing #marketing #mandates

Legrand (India)'s journey from an offline giant to building online dominance has been nothing short of being extraordinary. Legrand, a global specialist in electrical and digital building infrastructure, has been a leader in India’s electrical solution space for the past two decades. The brand set out on a mighty vision to strategically use digital to drive business. Legrand embarked on this digital transformation journey with us almost a year back. The collaboration aimed to shift the focus from traditional trade to online dominance, a challenging proposition given the category's conventional nature. Reflecting on the journey, Raghav Kansal, Founder & CEO, ETML, commented, "Our partnership with Legrand (India) has been an incredible journey of growth and innovation. By leveraging our holistic digital strategies and the power of data-driven decision-making, we've helped Legrand not only enter the online space but also thrive. This collaboration is a testament to the potential of blending traditional market strength with cutting-edge digital techniques." Laxman Tari, Head of Brand & Digital Business at Legrand (India), added, "ETML’s partnership has been instrumental in navigating our critical 0-1 digital journey, taking our marketing initiatives to new heights. With their strategic guidance and expertise, we've witnessed a significant improvement in our cost-effectiveness and overall results. The transition from traditional marketing to digital marketing can be daunting for many brands, especially in categories predominantly dominated by conventional trade, and this is where ETML truly shines." Read the article in detail to understand the strategy. Link in the comments. #growth #digital #legrand #legrandIndia #performance

Legrand (India)'s journey from an offline giant to building online dominance has been nothing short of being extraordinary. Legrand, a global specialist in electrical and digital building infrastructure, has been a leader in India’s electrical solution space for the past two decades. The brand set out on a mighty vision to strategically use digital to drive business. At ETML we got the opportunity to collaborate with Legrand (India) to play a pivotal role in transforming a traditional market leader into an e-commerce pioneer in a category that is still predominantly conventional trade. Watch the video as Naman Jain, AVP, ETML delves deeper on the importance of lowering the customer acquisition cost while maintaining the order volume in the category. He also discusses, how his team at ETML made the strategic use of different campaigns & optimisations. For example: Cracking Pmax campaigns to target the direct & indirect campaigns helped in reducing the cost per purchase significantly. The results: ✅ 2X increase in purchases ✅ 46% improvement in cost per purchase ✅ 83% increase in Legrand's brand search volume #Digital #ecommerce #legrandIndia #Legrand #growth

Team ETML wishes you all a Happy 78th Independence Day! May the spirit of freedom and patriotism fill your heart with pride. May the freedom we celebrate today bring peace and prosperity to all. #78thIndependenceday #aug15th #jaihind 🇮🇳