ETML’s Post

Want to know why different pricing across multiple channels may not be the best approach for your brand? Learn from India's fastest growing consumer brand, Atomberg Technologies and why different pricing might be a big blunder for your brand. Watch the video as, Arindam Paul, Founding member & CBO, Atomberg Technologies in conversation with Raghav Kansal, Founder & CEO, ETML discusses why consistent pricing is key in building a strong brand Growth Tales by ETML is one of our most sought after initiatives, where we discuss a variety of topics ranging from Digital Growth to sustainable solutions, and everything in between, alongside leading experts from the industry which will help you drive revenue growth to thrive in a competitive digital world. To watch the full video- click on the link in the comments section. #Atomberg #Growth #Data #D2C #Performancemarketing #branding #online #Roas

In today's competitive marketplace, businesses are constantly seeking innovative strategies to stay ahead. ⬆   One such strategy gaining traction is the trade promotion loop, a dynamic approach to driving growth and maximizing market opportunities. By strategically planning, executing, and evaluating promotional strategies, businesses can effectively engage with consumers, enhance brand visibility, and ultimately boost sales.   With the trade promotion loop, businesses can unlock new avenues for success, fueling growth and sustainability in the global marketplace. 🌱   Interested in learning more about how the trade promotion loop can fuel your business growth? 📞 Contact us today to discover how our expertise can drive success in your industry. Pradnya C. | Anuja Singh | Anurag Kumar | Akanksha Tripathi | Tanushka Sikaria | Asutosh Mahapatra | Rupam Julian | Chanchal Agrawal | Prashant Kumar | Sagar S Kashyap | Ketan Jain | Rituraj Gautam   #TradePromotion #BusinessGrowth #MarketOpportunities #BUILD #BUY #Thoucentric

India is a highly competitive market. So, marketers are used to dealing with rivals trying to grab market share. But what if the competition is invisible? Meaning, if there are many small players each biting a chunk of a brand's business? That's exactly the situation of leading Indian brands as they are accosted by a wave of D2C rivals in several categories. Each of the challengers may be relatively small but taken together they can be a nuisance :) As any general will tell you, a canon is ineffective if the opposition is dispersed! I will be conversing with a panel of marketers to understand what established brands can best do to counter this swarm of D2C brands: Krishnarao Buddha of Parle Products Shwetal Basu of Shoppers Stop Rishi Kakar of Kokuyo Camlin will be on stage with me. I expect our conversation at the Leela tomorrow, July 4, to result in some challenging ideas. If you want to know more about the afaqs! Marketers' Excellence Conference, click here: https://lnkd.in/dG8qjATd

The 4th edition for the annual 'Drivers of Growth' is under development. The team is working with Marketing leaders across Industries to understand thier priorities and big bets for the year. Stay tuned for ad:tech 2024, where we will launch the report 🎉 Watch the video to learn how the report has predicted YoY trends and thier future for the India market. Tyroo #marketinginsights #opportunities #martech #cmoinsights #tech

India is poised to be a 10 Billion dollar digital Adex market 2024 and last 10 years have been about brands accessing and becoming comfortable with digital. digital becoming 50%+ of adex is reflective in new set of growth drivers which marketers and agencies are taking up to be successful on 2024. Tyroo - adtech for growth #adtech #growth

Staying updated with the latest tech trends is crucial in our fast-paced industry. Today, I'm sharing the top insights shaping the future of technology.📈 Let's dive in together and explore how these insights can impact our work and drive innovation. Which of them did you find the most exciting? Share your thoughts below! 🗨️ #techtrends #innovation #B2BSaaS #consumerengagement #loyalty #genefied #industrynews #fmcg #fmcd #consumerbrands #fmeg #industrytrends 

What makes CMOs strong contenders for the office of the CEO? "From being left brain to a healthy mix of left and right," responds Chandrika Jain, Marketing Director, Lenovo India. In conversation with Anirban Roy Choudhury, Assistant Editor, ET Brand Equity, she speaks about the paradigm shift in marketing and the role that tech is playing in simplifying the job of a marketer extensively driven by data. Here is the final episode of 'Conversion Conundrums' Season 1, brought to you by Economic Times Brand Equity. Listen in. Stay tuned for Season 2. #ETBrandEquity #ConversionConundrums #Marketing #Tech #Technology Times Internet | Amit Kumar Gupta | Sumit Sethi | Yash Shah | Md Shahbaz Khan ★ | Keshav Kumar | Satrajit Sen

Interesting article in today's ET BrandEquity on how the manufacturing sector in #India needs to lap up #advertising and strategic communication, else it stands to lag behind. Here is the full story: https://lnkd.in/gebvBkQk #advertising #strategiccommunications #creativity #PR #manufacturing #makeinIndia #B2B #branding Nobody seems to be talking about the elephant in the room🐘 Thanks, Ajay Muliyil for this insightful piece. 👏

I often ponder the drivers of business growth, prioritizing economic demand and category demand over market share gain in my thoughts. Market share gains are becoming more challenging and costly. Businesses should focus on successful innovations that both captivate existing consumers and contribute significantly to additional consumers gain leading to topline growth. #BusinessGrowth #EconomicDemand #CategoryDemand #MarketShareGain #FMCG #Marketing #BusinessAnalytics #BusinessIntelligence

Digital Price Tags Market Size | CAGR Insights 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/g6dsrChd The Digital Price Tags Market is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031. The Global #Digital #Price #Tags Market report presents a comprehensive market evaluation. The report aims at providing complete information within a forecasted period of the report from 2024 to 2031. The analysis provided by the Global Digital Price Tags market comprised of the quantitative and qualitative data, taking into consideration the various factors such as Country GDP, Product penetration, Product pricing, movement of parent market & child markets, End application industries, and several others. In order to get an understanding of different aspects of the markets, the report is defined by considering the various market parts into segments. 𝐓𝐨𝐩 𝐊𝐄𝐘 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: SES-imagotag | Pricer | Samsung Electronics | E Ink Corporation | Displaydata | DMI (Digital Management, LLC) | Hanshow | LG Innotek | Panasonic | Altierre Corporation | Advantech | Belden Inc. | CalAmp | Cradlepoint UK | Digi International | InHand Networks | Moxa | Peplink Ninja | Gilat Satellite Networks | Sierra Wireless | InHand Networks | Wireless Logic Ltd | Systech | Cablant GmbH | Wavetel Technology Limited | Helios Technologies Co., Ltd. | Frontier Computer Solutions | NavigateWorx | Beeper Communications Israel LTD | King Pigeon #DigitalPriceTags #marketresearch #businessinsights #dataanalysis #markettrends #industryanalysis #MarketIntelligence #BusinessResearch #marketanalysis #marketinsights #datadrivendecisions #businessstrategy #marketstrategy #dataanalytics #marketresearchreports #competitiveanalysis #marketsurvey #marketsegmentation #professionalinsights #marketdata #marketresearcher #businessdevelopment #linkedinnetworking #thoughtleadership #linkedinengagement #innovation #management #digitalmarketing #technology #creativity #futurism #startups #marketing #entrepreneurship #money #sustainability #healthcare #automobile #electronicsandcommunication #pharma #retailAndEcommerce #food #ConsumerGoods #agriculture