Good Ads Matter

Good Ads Matter Directors’ Roundtable Trailer is here and we couldn’t be more stoked! Join us as the panel of the Industry’s best gives us a masterclass in creativity and spills the beans to absolutely acing it like none other! Enjoy some more glimpses of a day full of laughter and knowledge before the first episode is released. Okay, we’re done teasing now, we promise. See you on Independence Day, August 15! Country: India Panellists: Ayappa KM, Aakash Bhatia, Kopal Naithani, Prakash Varma, Prasoon Pandey, Shirsha Guha Thakurta Tejal Patni Moderator: Sneha Iype Show Concept: Good Ads Matter Production Company/Presented by: Purpose Studios Space Partner: Snowball Studios Special thanks to Raman Chauhan & Gorky M GAM Roundtable Creative Development & Execution: Abhishek Mani & Arya Kastwar Director of Photography: Sarath Sivan Cinematographers: Yash Panchal, Krishnaa Joshi, Vinayak Khithani, Utkarsh Masand, Debabrata Hazarika & Arnold Robert Photographer: Omkar Kocharekar Creative Director (Pre-production): Nitish Budhkar Production Design Company: A-SQUARE Production Designer: ANKUR ASERKAR GAM Team: Arya Kastwar, Abhishek Mani, Khushi Mundhwa, Padmaja Rathore, Rutwik Deshpande & Rahul Rajeev Post Production: Purpose Studios Offline & Online Editor: Debabrata Hazarika Colourists: Sarath Sivan & Debabrata Hazarika DIT: Arnold Robert Line Production: Krishav Media & Entertainment Line Producer: Akash Shrivastava Camera, Lenses & Sound Partner: Siddhartha Production Gaffer: Wasim Ansari Lights Equipment: Golden Lights Special thanks to our Former Good Ads Matter Team: Shweta Singh, Hetvi Kamdar, Akankksha Rustagi & Diksha Rajput Cooperator: Himanshu Singh Gurjar #GoodAdsMatterRoundtableSeason1 #PurposeStudios #PursuePurpose

Ashim talks about the endearing camaraderie between Indian Cinematographers! Ashim Ahluwalia, Founder and Director at Future East Film, takes a moment to keep aside the growing tension in the advertising industry, the disruption and threats of AI, difficult clients and Directors' whims, to reflect upon the undeniable fellowship that Cinematographers share with each other through it all. Among his notable works are Class (2023), Daddy (2017) and Miss Lovely (2012). 𝗪𝗮𝘁𝗰𝗵 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗵𝗲𝗿𝗲! https://lnkd.in/dZ7N2mDg

Priya reveals the hard truth about equality in the advertising industry—are we really there yet? Priya Seth, member of the IWCC and ISC, and among the pioneering Cinematographers of our generation, talks about women in advertising, and how, instead of truly being feminist in nature, the industry has only learnt to conceal sexism under a more politically correct garb and deceptively favourable tokenism. Some of Priya's notable works include feature films like Pippa (2023), Chef (2017), Airlift (2016) and Barah Aana (2009). 𝗪𝗮𝘁𝗰𝗵 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗵𝗲𝗿𝗲! https://lnkd.in/dZ7N2mDg

If you see soccer everywhere, you can watch soccer everywhere. #GoodAdsMatter ESPN kicked off their latest campaign a few days ago with these ingenious visuals to announce its presence in Uruguayan cable provider—Nuevo Siglo’s mobile application. Soccer fans don't need a field to spot their perfect goal. These clever visuals nail that spirit, framing everyday objects into goalposts. The copy skillfully underscores the (ahem) goal of the campaign: it is not about where they play, it is about the passion in their hearts for the game. Because with soccer, anywhere is fair play. 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲– https://lnkd.in/dZ7N2mDg Country: Uruguay Year: 2024 Brand: Neuvo Siglo, ESPN Advertising Agency: Digitas Uruguay Executive Creative Director: Federico Cibils Copywriter: Josefina Secco Art Director: Danilo Macedo Account Director: Jorgelina Spinardi Account Manager: Mariano Martínez #GoodAdsMatterRoundtableSeason1 #Photography #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Kartik shares an invaluable advice he learnt from his wife, and we couldn't agree more. Kartik Vijay, a household name among the best of the cinematographers in the industry today, reminds the artist in us that how we are on our good days doesn't matter so much as how we choose to be on our bad days. This little practice of consistency and patience stays integral not only for aspiring filmmakers but for the Top 1% alike. Some of Kartik's notable works include feature films like Do Aur Do Pyaar (2024), The Garden of Evening Mists (2019), Manto (2018) and Matru ki Bijlee ka Mandola (2013). 𝗪𝗮𝘁𝗰𝗵 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗵𝗲𝗿𝗲! https://lnkd.in/dZ7N2mDg

Ayananka talks about getting typecast and what it all ultimately boils down to. Ayananka Bose, the Cinematographer behind some of the most iconic celebrity commercials, talks about how an artist can be a victim of his own forte, and how to ultimately overcome this compartmentalisation faced even by the Top 1%. Some of Ayananka's notable works include feature films like Freddy (2022), Student of the Year (2012), I Hate Luv Storys (2010) and Dostana (2008). 𝗪𝗮𝘁𝗰𝗵 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗵𝗲𝗿𝗲! https://lnkd.in/dZ7N2mDg

Parallel Parking should be a sport in itself. Let’s start voting! #GoodAdsMatter Citroën hit it out of the park, with their latest campaign in June 2024. Introducing their new Park-Assist technology without the traditional use of car images, they exercised storytelling with creative sports visuals that—𝘧𝘪𝘵 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘭𝘺 with their intent. Who doesn’t find it oddly satisfying when everything falls into place? These crisp visuals mirror the precision of your favorite sports, showing how Citroën’s parking technology nails it every time, not much unlike a pro athlete. This spot-on analogy between a golf ball sinking into the hole and parking a Citroën car is above par, or should we say a 𝘣𝘪𝘳𝘥𝘪𝘦 ;) Citroën has played their move, now the ball is in your court. What do you think of this campaign? 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲– https://lnkd.in/dZ7N2mDg Country: Ecuador Year: 2024 Brand: Citroën Agency: Punto 99 Chief Executive Officer: Javier Reyes Group Creative Director : Santiago Landaburú Senior Creative Director: ALEX RUALES Creative Director: Pablo Pérez Cahueñas Copywriter: ALEX RUALES Art Directors: Santiago Echanique & Bryan Herrera Design: David López Account Manager: Paulette Arce #GoodAdsMatterRoundtableSeason1 #Photography #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

What's a big no for K U Mohanan? K U Mohanan, an acclaimed Indian Cinematographer, talks about the working hours in the industry that have been getting more bizarre by the day, and where he draws the line to overcome it. Some of K U Mohanan's notable works include feature films like Andhadhun (2018), Raees (2017), Talaash (2012) and Don (2006). 𝗪𝗮𝘁𝗰𝗵 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗣𝗮𝗿𝘁 𝟮 𝗵𝗲𝗿𝗲! https://lnkd.in/dfGeM3qs

Not quite what we expected deflation to look like but we’re not complaining! #GoodAdsMatter Just a little while ago, Mall del Sol, a local shopping arcade in Ecuador, announced an exciting sale of up to 50% off across stores. They wanted to do something different from just a cross on 2,000, a brand new 1,999 painted over it and an almost microscopic “up to” printed somewhere in the corner of the poster followed by an even smaller asterisk listing all the terms and conditions that exempt us from being able to avail the sale. We’ve all been there, haven’t we? What we got was a vibrant campaign that reimagined “deflation” as balloons of bags, guitars and PlayStations losing shape and form–metaphorical for losing their monetary value, of course. This fresh ad, simply titled “Price Deflation”, is a reminder to keep advertising fun and lively like the art that it is. 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗣𝗮𝗿𝘁 𝟮 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗙𝗶𝗻𝗱 𝗶𝘁 𝗮𝗹𝗹 𝗰𝘂𝗿𝗮𝘁𝗲𝗱 𝗵𝗲𝗿𝗲 ;) https://lnkd.in/d2VsC46B Country: Ecuador Year: 2024 Brand: Mall del Sol Agency: GOD Ecuador Chief Executive Officer: Andrés Manrique Creative Director: César Sepúlveda Associate Creative Director: (Yisus) José León Fon Fay Copywriters: Ricardo Portés, Roberto Zevallos, (Yisus) José León Fon Fay & César Sepúlveda Art Directors: Ronald Moreano & Andrés Zuleta Account Manager: Alexander Delsis Dominguez Design: Adriana Morales Editor: Camila Landívar CMs: Nathaly Intriago & Gia Lizano #GoodAdsMatterRoundtableSeason1 #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

𝗣𝗔𝗥𝗧 𝟮 𝗢𝗨𝗧 𝗡𝗢𝗪! India’s First Ever Ad Film Cinematographers' Roundtable by Good Ads Matter | Presented by Purpose Studios 𝗪𝗮𝘁𝗰𝗵 𝗵𝗲𝗿𝗲: https://lnkd.in/dCsVrcWD The first season of our Roundtable invites the Top 1% of the advertising landscape to share anecdotes, experiences, secrets and the most fun time together, in a brutally honest conversation with each other. Meet some of the finest Cinematographers in the industry today as they dive deep into the nuances involved in visualising a narrative, the threats that persist in the industry as well as the unparalleled contentment of the craft. Cinematographers: Anuj Samtani, Ayananka Bose, K U Mohanan, Kartik Vijay, Rubais, Priya Seth & Tapan Basu Moderator: Ashim Ahluwalia That seems all for this panel… Wonder who is going to be next 👀 #GoodAdsMatter #GoodAdsMatterRoundtableSeason1