Purpose Studios

Here's a brief synopsis of all the fun that went on in Phase I! Are you ready for the Phase II?

𝗪𝗲 𝗮𝗿𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 a Graphic Design Intern! Send us your work portfolio along with your CV to contact@purpose.org.in #Hiring #Hiring2024 #HiringProgramme #Internship #GraphicDesign #Design #PurposeStudios #PursuePurpose

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀’ 𝗮𝗻𝗱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dH-kGDHu …And just in the blink of an eye, it’s a wrap for the Agency CCOs’ and Writers’ Roundtable! Here’s a look back at all of the fun, banter and advice that were shared across the table. From spotting hunger and the undying passion for creativity in advertising, discussing the never-ending struggle of finalising design layouts, to creative blocks right before a pitch, AI and celebrity advertising, Sonal was here to moderate the panel through every crevice of the advertising landscape! Among his most renowned work are CPAA “Anti-Smoking” ad, MP Tourism “MP Mein Dil Hua Bache Sa”, and Cadbury Dairy Milk “Kuchh Khaas Hai”. Want to hear more from India’s Top 1% Agency Creatives? Head to the link above to watch the entire Roundtable! #GoodAdsMatter #GoodAdsMatterRoundtableSeason1 #PurposeStudios #PursuePurpose

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀’ 𝗮𝗻𝗱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dH-kGDHu Aditiya explains why Good Ads Matter! In a discussion about pricing creativity, PG Aditiya, Co-founder of Talented Agency, boldly revealed all that is imbalanced in the structure––from the ideas not being valued and the prevalent ageism in the advertising industry, to the risk averse mindset of people that keeps them from believing that the scope can grow in scale. Among his most renowned work are Urban Company “Chhota Kaam?”, “Chhoti Soch” and “Chhoti Baat?”, and Swiggy “Why is This a Swiggy Ad”. Panel Moderator: Sonal Dabral Want to hear more from India’s Top 1% Agency Creatives? Head to the link above to watch the entire Roundtable! #GoodAdsMatter #GoodAdsMatterRoundtableSeason1 #PurposeStudios #PursuePurpose

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀’ 𝗮𝗻𝗱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dH-kGDHu Devaiah breaks down the upsides and downsides of AI in advertising. Devaiah Bopanna, Co-founder of Moonshot, reveals both the sides of the coin–while AI has started to now actually contribute to scripts for the better, it poses a serious threat to the jobs of copywriters. Very soon, creators will be offered projects more on the basis of their judgement rather than their actual skill of creating content. Among Devaiah’s most renowned works are Bold Care x Ranveer Singh ft. Johnny Sins, Cred ft. Rahul Dravid, and David Warner & SS Rajamouli. Panel Moderator: Sonal Dabral If you are working in the creative industry, let us know how AI has been impacting your work lately, and where you see it in the next 5 years! Want to hear more from India’s Top 1% Agency Creatives? Head to the link above to watch the entire Roundtable! #GoodAdsMatter #GoodAdsMatterRoundtableSeason1 #PurposeStudios #PursuePurpose

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀’ 𝗮𝗻𝗱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dH-kGDHu Here's Aditiya’s secret to delivering one award-winning ad after another. In a conversation about coming up with creative ideas for brand briefs, PG Aditiya, Co-founder of Talented Agency, revealed that there is no such thing as “repackaging”, that great ideas stay with you through the years, the real skill is applying them in the right places, at the right moment. Among his most renowned work are Urban Company “Chhota Kaam?”, “Chhoti Soch” and “Chhoti Baat?”, and Swiggy “Why is This a Swiggy Ad”. Panel Moderator: Sonal Dabral Want to hear more from India’s Top 1% Agency Creatives? Head to the link above to watch the entire Roundtable! #GoodAdsMatter #GoodAdsMatterRoundtableSeason1 #PurposeStudios #PursuePurpose

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀’ 𝗮𝗻𝗱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dH-kGDHu AI is not a foe, after all! While the world stands divided between those who fear AI and those who have become hyper-dependent on it, Sonal Dabral, Writer-Director, Creative Consultant and Founder at Tribha, shares with us his unique way of utilising ChatGPT to its capacity while keeping his own human instincts intact and style of storytelling authentic. Among Sonal’s most renowned work are CPAA “Anti-Smoking” ad, MP Tourism “MP Mein Dil Hua Bache Sa”, and Cadbury Dairy Milk “Kuchh Khaas Hai”. Panel Moderator: Sonal Dabral Want to hear more from India’s Top 1% Agency Creatives? Head to the link above to watch the entire Roundtable! #GoodAdsMatter #GoodAdsMatterRoundtableSeason1 #PurposeStudios #PursuePurpose

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀’ 𝗮𝗻𝗱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dH-kGDHu AI has been with us for longer than you think. In a conversation about the advent of Artificial Intelligence, Umma Saini, Chief Creative Officer at Schbang, reminded us that it is not AI that has emerged as a revolution in the recent years, it is only the newly incorporated open source and consumer-facing nature of it that has given us more room to play with it in. All these years, it was, in fact, part of our everyday lives!—be it the Google search engine or customer care chatbots. Among Umma’s most renowned work are Ariel #ShareTheLoad, and campaigns for brands like Google, Vodafone, P&G, Johnson’s and Future Group. Panel Moderator: Sonal Dabral Want to hear more from India’s Top 1% Agency Creatives? Head to the link above to watch the entire Roundtable!

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀’ 𝗮𝗻𝗱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dH-kGDHu Thinking like an artist is not enough to create a Good Ad. Preeti Vyas, Founder of Vyas Giannetti Creative, best known for her designing genius, reveals that being a creative is much more than just getting a brief and making an ad––a creative creates the brief all over again thereafter, moulding it to fit the brand’s ethos along with their own sensibilities; thinking not only as an artist but stepping into the shoes of the clients themselves to better understand their train of thought. Panel Moderator: Sonal Dabral Want to hear more from India’s Top 1% Agency Creatives? Head to the link above to watch the entire Roundtable!

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗙𝗶𝗿𝘀𝘁 𝗘𝘃𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀’ 𝗮𝗻𝗱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dH-kGDHu Would you still give your craft all of your dedication if you weren't promised any award for it? Preeti Vyas, Founder of Vyas Giannetti Creative and the design genius who brought art into advertising, admits how sincere craftsmanship in art and storytelling is getting harder to find. With people only focused on awards and short-term personal goals, advertising––be it copywriting or brand building––is getting more impersonal by the day. Panel Moderator: Sonal Dabral Want to hear more from India’s Top 1% Agency Creatives? Head to the link above to watch the entire Roundtable! #GoodAdsMatter #GoodAdsMatterRoundtableSeason1 #PurposeStudios #PursuePurpose