Ducati Motor Holding

Joining together to celebrate the legend of Senna. Ducati and MAUTO – MAUTO - Museo Nazionale dell'Automobile in Torino come together in the name of the myth of Ayrton Senna. Ducati attends the celebratory exhibition “Ayrton Senna Forever” with the display of a Monster Senna: a special motorcycle created by the Centro Stile Ducati with the participation of Senna Brands. On Thursday, Oct. 17, in the Museum’s Dome in Turin, a special Talk will also give fans an opportunity to trace the relationship between Ducati and the Brazilian Champion. A special tribute for a mutual passion between two motorsport legends. The Monster represents all the essence of Ducati in the most compact, essential and lightest form possible. The choice of the Monster as the model to create this limited edition is linked to the history of Ayrton, who was one of the very first owners of the Monster 900. The Monster family, which can be customized through the new Ducati configurator, is made of the models Monster, Monster+ and Monster SP. All these versions are also offered in a 35 kW depowered version for A2 license holders. All motorcyclists can book a test ride at their local dealership directly from the Ducati website. More information about the exhibition and the Talk are available on the website of MAUTO. - https://lnkd.in/d9WaAAgQ Insieme nel mito di Senna. Ducati e il Museo Nazionale dell’Automobile di Torino (MAUTO) si uniscono per celebrare la figura leggendaria di Ayrton Senna. La Casa di Borgo Panigale prende parte alla mostra celebrativa “Ayrton Senna Forever” con l’esposizione di un Monster Senna: una moto speciale in edizione limitata realizzata dal Centro Stile Ducati con la partecipazione di Senna Brands. Giovedì 17 ottobre, inoltre, nella Piazza coperta del Museo Nazionale dell’Automobile di Torino, si terrà un Talk che darà agli appassionati la possibilità di ripercorrere il rapporto tra Ducati e il Campione brasiliano. Un tributo speciale alla passione reciproca tra due icone del motorsport. Maggiori informazioni sulla mostra e sulle modalità per partecipare al Talk sono disponibili sul sito del MAUTO. - https://lnkd.in/d9WaAAgQ ducat.it/Monster photo credit to Cosimo Maffione

Discover the two exciting additions to the Scrambler Ducati lineup – crafted for those who demand both style and performance. The Scrambler® Icon Dark delivers a sleek new look for pure black elegance. This bike brings all the fun and freedom of the Land of Joy in a stripped-down, minimalist form. It offers everything you need and nothing more – with its lightweight frame and iconic Scrambler® design, combined with modern technology like a 4.3" TFT dashboard, ride-by-wire, and advanced rider assistance features. On the other hand, the Scrambler® Full Throttle takes inspiration from flat-track racing with a street tracker attitude for those who seek sportiness and control. This model offers a bold, classic new livery with a low handlebar, quick-shift, and Termignoni exhaust, all designed to enhance enjoyability on the road. Which one suits your style best? Discover more: https://lnkd.in/ds72n8hk #Scrambler #IconDark #FullThrottle #DWP2025 #DWP #Ducati #ScramblerDucati

5 Ducatis in the Top-5 and an all-Ducati podium! What a Sunday at the #JapaneseGP, where Pecco Bagnaia secured his 8th win of the season in MotoGP ahead of Jorge Martín (Pramac Racing) and Marc Márquez (Gresini Racing) 👏🏻 #ForzaDucati

“We have engineered wonder. We are all in love with this bike” Claudio Domenicali - Ducati CEO See what other experts have to say about the new #PanigaleV4: ENG https://lnkd.in/dDBHJVEh ITA https://lnkd.in/dVaRtuSs

No words can fully describe the sensation of finding a motorcycle you truly love. If you have a few to add though, we'd love to hear them! #DucatiLove #Ducati #DiavelV4

DesertX Rally, in the hands of Alexander Smith secured a remarkable second-place finish in the Pro Rally class of the 2024 NORRA Mexican 1000 Rally. During six days and 1,500 miles of desert racing, and the challenges of road-book navigation, Alexander Smith and the DesertX Rally delivered a thrilling back-and-forth battle for first place, right up to the finish line in San Jose Del Cabo. 👀 https://lnkd.in/drarFQJq #DesertRacing #NORRA #DesertXRally

With deep reverence and respect, Ducati and MUNER have initiated the “Giulio Malagoli Memorial Scholarship" The first edition of the Giulio Malagoli Memorial Scholarship has been awarded to Vittorio Nocchi at the Ducati Museum in Borgo Panigale today. This €5,000 scholarship was established in memory of Dr. Eng. Giulio Malagoli, a highly respected Ducati engineer, colleague and friend, with the aim of supporting talented students in the Master's Degree in Advanced Automotive Engineering. The scholarship aims to support young talents who not only demonstrate academic excellence, but also a strong interest and commitment to the field of advanced automotive engineering. Among the applicants, Vittorio Nocchi was selected for his remarkable academic achievements and his commitment to contribute to the evolution of automotive technologies, in line with the spirit and professional path of Giulio Malagoli. Claudio Domenicali, Ducati CEO “Today is a particularly emotional and significant day” commented Claudio Domenicali, CEO of Ducati. “Celebrating the first edition of the Scholarship named after Giulio Malagoli is not just a formal recognition, but a way to honour a friend and colleague who played a fundamental role in the growth and success of Ducati. Giulio left his mark on many of our motorcycles, starting with the Monster range, helping to define the standard of excellence that we proudly represent today. With the same passion that he dedicated to his work, he believed in the power of knowledge and learning. For this reason, in collaboration with MUNER, we have chosen to carry on his commitment and support the new generations, who for us at Ducati represent the key to innovating and realizing our vision for the future.”

From Mandalika to Aragón, a good weekend for Ducati! In MotoGP, Jorge Martín returned to winning ways and was joined on the podium by Pecco Bagnaia, yesterday’s Sprint Winner ahead of teammate Enea Bastianini and Marc Marquez. In WorldSBK, Andrea Iannone took his first win with the #PanigaleV4R, while today, Alvaro Bautista took a double victory with Nicolò Bulega 3rd in both the SPR and R2. In #WorldSSP, Adrian Huertas won R1, while Yari Montella took his 6th win of the season in R2 and was joined on the podium by Jorge Navarro, 3rd. #ForzaDucati #IndonesianGP #AragonWorldSBK

Ducati Museum Open Day! 📅 Friday, October 4th ⏰ Open from 9:00 AM - 6:00 PM 📍 Ducati Museum, Borgo Panigale We’re thrilled to invite the residents of Bologna to a special free entry to the Ducati Museum!  This event also celebrates the discovery of the First Stone of the Ducati factory in Borgo Panigale, originally laid on June 1, 1935, by Adriano, Bruno, and Marcello Ducati. A piece of history that has connected Ducati with the community for over 90 years!  📜 Guided tour by Livio Lodi, Ducati Museum Curator & Historian 👉 https://bit.ly/3XZwSxb #Ducati #Heritage #MuseoDucati #Design #madeinitaly

Ducati strengthens its organization in view of the challenges expected from the new, historic chapter in the Off-Road world, and is expanding its dedicated work group, in view of the challenges expected in the coming years. Since September, Michael Schlabitz has taken on the role of Off-Road Sales Project Manager with the responsibility of coordinating the implementation of the Sales and After Sales strategy for Off-Road products at a global level. Ducati’s new, historic chapter in off-road is a multi-year project that includes a complete range of off-road engines and motorcycles. Per tradition, starting from racing competition and then creating products capable of exceptional performance for the joy of its enthusiasts. As for racing competition, Ducati had already announced at the end of 2023 the decision to count on the experience of Paolo Ciabatti as General Manager of Ducati Corse Off-Road. In this role Paolo reports directly to the CEO Claudio Domenicali with the aim of taking the Borgo Panigale company to success also in the off-road world. A goal in which Antonio Cairoli, nine-time Motocross World Champion, and Alessandro Lupino, current leader of the Italian Prestige MX1 Championship with the Ducati Desmo450 MX, are also collaborating. In view of the debut in the MXGP World Championship, Ducati Corse Off-Road has already announced that the Swiss Jeremy Seewer will be one of the two official riders for 2025-2026. The next important events in the calendar of the Desmo450 MX prototype will be Alessandro Lupino’s participation in the final round of the MXGP World Championship (28-29 September) at Cózar, Spain, and subsequently the final round of the Italian Motocross Championship at Arco di Trento (12-13 October) Read more ITA https://lnkd.in/dm67EVwA   ENG https://lnkd.in/dEh-DdDb #Ducati #Desmo450MX #RacingDevelopment #OffRoad #ForzaDucati