Selle Royal

Another year, another tour, three stops and many languages spoken, thousands of bike checks and coffees served, but millions of memories made along the way. Support Cyclists on the Road is much more than numbers: it's a magical way to connect with cyclists all over Europe. Brussels, Rotterdam and Munich welcomed us better than ever, better than we could have dreamed. An amazing tour ends, but Support Cyclists on the Road never really closes its doors. Photos don't even come close to describing this edition, so we're waiting for you all to join us next year! See you on the road! #supportcyclistsontheroad

We said it was going to be flavored…and indeed it was! Stracciatella was presented at EUROBIKE Show and it was a pleasure to have such a great audience. We couldn't end it any other way than by offering Stracciatella gelato to everyone. More will be announced soon, but in the meantime... let's go get the world some Stracciatella! 🍦

Bike couriers keep our cities spinning smoothly, individually delivering upwards of 40 tonnes on average per courier per year by the most sustainable means possible: bike. That’s why, we’re partnering with messenger companies in major cities throughout Europe for a new initiative: Selle Royal Support Bike Couriers.   With Selle Royal Support Bike Couriers, we want to lift up the hard-working men and women that make our world go round. That means promoting these local businesses, sharing products, taking part in exciting events, and building a more connected network that lets everyone share their love for efficient, eco-friendly, human-powered infrastructure. Swipe through the carousel to meet the messengers.

Get ready for a taste of innovation! 🍦 Join us at the Selle Royal Group Booth at EUROBIKE Show tomorrow at 5pm for the presentation of Stracciatella, a tasty new life for discarded saddles. It’s going to be flavory!

After our first stop in Brussels, we’re excited to continue this year’s Support Cyclists on the Road tour, bringing smiles to the heart of Rotterdam from 27 to 30 June. As we’ve done in years past, our team at Eendrachtsplein will again offer all cyclists free bike checkups, coffee, and friendly advice! At Selle Royal, we support cyclists every day, so whether you're a seasoned rider or just starting out, we want you to connect with cyclists like you across Europe. Our van will be headed next to the following locations in Munich: •          Weißenburger Platz on 11 July •          Karl-Stützel-Platz on 12 July •          Thalkirchner Platz on 13 July   See you soon on the road! #SupportCyclists

The Selle Royal Group is an organization founded on strong principles, at the core of which is our ongoing commitment to sustainability and dedication to building a brighter future for our planet to ensure that future generations can continue to enjoy exploring the world by bike. It’s something we at the Selle Royal brand take seriously, with earth-friendly initiatives shaping every level of our research, design, production, and distribution. Acting as a regular reminder for that commitment, SRG have introduced a new manifesto, five simple questions to be considered daily in our journey towards making our shared home better for all. Discover them all here: https://lnkd.in/ePsywPhw

As a cycling brand, summer has always been a favorite season at Selle Royal—not only because it’s the best time for riding, but also because that’s when our team of Support Cyclists on the Road roll out in our bright yellow Van to share coffee, conversation, maintenance tips, and free tune-ups with local bike communities across Europe. This year, we visited six cities from Strasbourg to Salzburg, Brussels to Berlin, making new friends and great memories and helping to promote more supportive cycling in each spot we stopped. Enjoy some of the best highlights from our trip!

Selle Royal proudly presents its latest addition to the Adventure Time product line, the Vaia saddle, bringing cyclists around the world an even greater choice of comfort. Designed for cyclists with a preference for a saddle cut-out who want to explore mixed terrains over longer rides, Vaia is the perfect companion for avid cyclists who seek a comfortable adventure. Discover more about Vaia at www.selleroyal.com/vaia/ and enjoy new horizons on out-of-town rides!