Lega Serie A

Kings League and Lega Serie A will work side-by-side to develop and collaborate on events, content and activities, with the aim of continuing to grow Sports Entertainment for fans in Italy. “We at Serie A are delighted to announce this partnership with Kings League,” said CEO of Lega Serie A, Luigi De Siervo. “We have to continue to try and speak to the next generation of football fans, and a collaboration with Kings League does just that. They have a fresh and dynamic approach to the sport, which has resulted in one of the most interesting and innovative creations in our game’s long history. The elements of fan participation and customisation are intriguing, and has resulted in their fan base been engaged with and excited for all elements of the league. We believe combining our traditions and legends with the creativity of Kings League will open up new opportunities for both entities, capture a wider audience, and further strengthen Serie A’s position as one of the premier football leagues in the world.” --- Kings League e Lega Serie A, da oggi, una accanto all’altra per il presente e il futuro del calcio, in un percorso che le vedrà collaborare nei prossimi mesi su eventi, contenuti e attività congiunte. "La Lega Serie A deve parlare anche alla nuova generazione di appassionati al calcio - ha commentato l'Amministratore Delegato della Lega Serie A, Luigi De Siervo - e per questo abbiamo deciso di collaborare con la Kings League che, con il suo approccio fresco e dinamico, rappresenta una delle espressioni più interessanti e innovative della partecipazione dei fan alla spettacolarizzazione del calcio in chiave moderna. È giusto esplorare questa possibilità di collaborazione, perché crediamo che unire la tradizione del nostro campionato e delle nostre Legends con la creatività di realtà come la Kings League possa aprire nuove prospettive, coinvolgere un pubblico più ampio e rafforzare ulteriormente la posizione del calcio italiano a livello globale."

🎥✨ Relive the highlights of the #SFS Saudi Edition in #Riyadh 🇸🇦⚽️ 𝑨𝒏 𝒆𝒗𝒆𝒏𝒕 𝒄𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒊𝒏𝒈 𝑰𝒕𝒂𝒍𝒚 𝒂𝒏𝒅 𝑺𝒂𝒖𝒅𝒊 𝑨𝒓𝒂𝒃𝒊𝒂 𝒊𝒏 𝒕𝒉𝒆 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝒐𝒇 𝑭𝒐𝒐𝒕𝒃𝒂𝒍𝒍 📹 Watch the aftermovie! Lega Serie A | Embassy of Italy in the Kingdom of Saudi Arabia | ITA - Italian Trade Agency | Ministry of Sport – وزارة الرياضة | Ministry of Investment

This week of #EASPORTSFCSupercup marked a pivotal moment in the globalization of football! 🌟 A dynamic exchange of ideas and collaborations took center stage during the event "Italy and Saudi Arabia in the Globalization process of Football" on the 6th of January, organized by Social Football Summit and Lega Serie A with the support of Embassy of Italy in the Kingdom of Saudi Arabia, ITA - Italian Trade Agency, Ministry of Sport – وزارة الرياضة and Ministry of Investment. An insightful event where key institutional leaders, industry professionals, and top Italian clubs united to discuss football’s global expansion. 🏟️💬 Representatives from AC Milan, FC Internazionale Milano, and Juventus Football Club contributed to the panel on the Italian Supercup’s growth in a competitive landscape, highlighting its journey in Saudi Arabia 🇮🇹 🇸🇦 This event is yet another step in deepening the synergies between Italy and Saudi Arabia, fostering cultural connections and paving the way for innovation and growth in the global football ecosystem. 🌟 A heartfelt thank you to all participants for their contributions!

📺 La #EASPORTSFCSupercup conquista il prime time! 🏆 Trasmessa in diretta da Mediaset Canale 5 direttamente da Riyadh, con 7.404.000 spettatori e uno share del 32,60%, la partita si è confermata leader assoluta della serata televisiva del 6 gennaio, regalando emozioni uniche ai milioni di tifosi incollati allo schermo. 🌍⚽ Un successo che premia il lavoro e l'impegno di chi, ogni giorno, in Lega Serie A ha contribuito alla produzione di un evento diventato ormai punto di riferimento per lo sport e l'intrattenimento. Grazie ai nostri partner, ai club e, soprattutto, ai tifosi che hanno reso tutto questo possibile.

Italy and Saudi Arabia in the globalization process of football. The event, scheduled from 11:00 AM to 1:30 PM, features a packed agenda with speeches and discussions involving institutional representatives from Italy and Saudi Arabia, as well as prominent figures from Lega Serie A, Embassy of Italy in Kingdom of Suadi Arabia, ITA - Italian Trade Agency, Ministry of Investment and Ministry of Sport – وزارة الرياضة. Key topics include: • 11:00 – 11:15: Institutional speeches to kick off the event, with representatives from Italy, Saudi Arabia, and Lega Serie A. • 11:20 – 11:30: A focus on “Italy_Saudi: what’s next,” shedding light on future collaboration opportunities between the two countries. • 11:35 – 12:00: An in-depth discussion on “Sports tourism and major events,” examining the economic and tourism impact of football competitions. • 12:05 – 12:35: A panel titled “Giga Projects: Ambition and innovation across the kingdom,” exploring Saudi Arabia’s large-scale infrastructure projects and their role in sports promotion. • 12:40 – 13:15: A discussion on the global expansion of the Italian Supercup and its relevance in the Saudi market. • 13:15 – 14:30: A networking business lunch to foster dialogue among participants.

🌍⚽ Join us during the #EASPORTSFCSupercup for an exclusive event on football’s globalization and growth opportunities in the MENA region and beyond. Organized in Riyadh by Social Football Summit in collaboration with Lega Serie A, the Embassy of Italy in the Kingdom of Saudi Arabia and the ITA - Italian Trade Agency, this is your chance to explore the future of football on a global scale. 📅 Details here: https://lnkd.in/ew3dD3Uj

Philadelphia, iconico marchio del Gruppo Mondelēz International, e Lega Serie A annunciano il rinnovo della loro partnership per le stagioni 2024/2025 e 2025/2026. Philadelphia sarà Title Sponsor dei prestigiosi riconoscimenti “Coach of the Month” e “Coach of the Season”. La premiazione del “Coach of The Season” vedrà la collaborazione con Fantacalcio®, grazie alla quale il miglior Fantallenatore® avrà l’onore di premiare sul campo il miglior allenatore della stagione. Per sottolineare il connubio con i grandi allenatori della Serie A, al momento della firma degli accordi ha presenziato anche Mister Fabio Capello, in qualità di “Legendary Coach” di Lega Serie A. Seguendo i principi condivisi di amicizia e sportività, nel corso delle stagioni sarà anche individuato l’episodio che più rappresenta i valori del fair play, dentro e fuori dal campo, e sarà premiato con il riconoscimento “Philadelphia Fair Play Moment Of The Season”. Nuovo importante elemento della partnership sarà la Philadelphia Junior Cup | Keep Racism Out, torneo di calcio Under 14, organizzato in collaborazione con il CSI, che coinvolgerà gli oratori delle città italiane delle squadre di Serie A nelle stagioni 2024/2025 e 2025/2026. Info su: https://cutt.ly/seBlZxvl --- Philadelphia, the iconic brand from the Mondelēz International Group, and the Lega Serie A have renewed their partnership for the 2024/25 and 2025/26 seasons. Philadelphia will be the Title Sponsor for the prestigious Coach of the Month and Coach of the Season awards. The Coach of the Season award will also see collaboration from Fantacalcio thanks to which the best Fantallenatore  will have the honour of being awarded on the pitch as the best coach of the season. Underlining the bond with Serie A coaches, Coach Fabio Cappello was present when the agreements were signed in his capacity as a Legendary Coach of the Lega Serie A. Following the shared principles of friendship and sportsmanship, individual moments from across the season will be recognised should they represent the value of fair play, on and off the pitch, and one will be awarded the Philadelphia Fair Play Moment of the Season. There is a new key element to the partnership, the Philadelphia Junior Cup | Keep Racism Out, a U14 football tournament organised in collaboration with the CSI which will involve parish clubs from the Italian cities with sides competing in Serie A in the 2024/25 and 2025/26 seasons.

In Riyadh, the Lega Serie A and the Clubs Atalanta B.C., FC Internazionale Milano, Juventus Football Club and AC Milan presented their development strategies abroad at the panel ‘The Best of Calcio’. With cohesion and unity as the key to common development and spirit, the Lega Serie A and the four clubs that will participate in the next EA SPORTS FC Supercup are protagonists at the World Football Summit hosted for the second year by Saudi Arabia, this time in Riyadh. Michele Ciccarese, Commercial & Marketing Director of Lega Serie A, Mike Armstrong, Chief Marketing Officer of Juventus Football Club, Nicola Boscaro, Sponsorship sales Director of AC Milan, Roberto Monzani, Media House Director of FC Internazionale Milano and Romano Zanforlin, Marketing Director of Atalanta B.C., talked about the marketing and content development and distribution strategies designed for the MENA region (Middle East and North Africa). ‘The Best of Calcio’ panel was also an opportunity to illustrate the ‘Unstoppable’ project, the original sports-themed reality series that will tell the story of the search for the best young football talents in the Middle East and North Africa, and to invite everyone to the next Italian Super Cup to be played in Riyadh in early January.

On December 3rd, at 11:20 AM (KSA time), the Serie A panel will take place at World Football Summit in Riyadh, Kingdom Saudi Arabia. Titled "The Best of Calcio: Countdown to the Supercoppa Italiana in Riyadh (KSA Stage)", the session will feature representatives from the four competing clubs – FC Internazionale Milano, Juventus Football Club, AC Milan and Atalanta B.C. - alongside Serie A, represented by Michele Ciccarese. The panel will discuss the journey leading to the EA SPORTS FC Supercup, with the Semifinals scheduled for the 2nd and 3rd of January 2025, and the finale to take place on the 6th of January 2025, in Riyadh, Saudi Arabia. This inline with the league and clubs strategies to engage with a wider audience in the Middle East. A special thanks to Roberto Monzani, Mike Armstrong, Nicola Boscaro and Romano Zanforlin joining us and representing their clubs. #WFSAsia #WorldFootballSummit #EASPORTSFCSupercup

🤝 KINTO Italia