The Pill Outdoor Journal ha diffuso questo post
There is something new in the Italian running culture. 📍We took part in the Pill Base-Camp by The Pill Outdoor Journal to share “The evolution of modern runners” our new research made in FiloBlu that analyzes the new Italian running culture and Its expansion through big cities such as Milan and Rome. 🎽 We talked about modern runners, a new segment within the industry where there is a bond between performance and style. Furthermore, clothing brands take on a new distinct value for social stratification and communities now have a pivotal full funnel role. 📊 In this scenario, modern runners discover, test and interact with brands through an omnichannel approach. For brands, this entails monitoring multiple touchpoints, managing the public sentiment and intercepting new trends and consumer habits. 🥁 Bonus tracks: we analyzed the most searched brands and sneaker models in 2024 within the Italian market. Moreover, we created the perfect outfits for modern Italian runners. 🎉 Many thanks to: Denis Piccolo, Ilaria Chiavacci, Floriano Macchione Luca Podetti, Alberto Brambilla, Alessandro Brunetti and Gianluca Ricchiuti. 👉 If you want to give it a read, just leave a comment below, and I send you the doc. #Strategy #Running #Culture