When this client approached our team, none of us had heard of their product type (eye wipes), let alone their brand name. They were a foreign brand with low awareness in Japan, but they had a strong conviction in their products and a burning ambition to penetrate the Japanese market. Filled with enthusiasm, we agreed to help. Here’s how we launched their new eye wipes in the Japanese market and achieved 6 CONSECUTIVE QUARTERS OF SALES GROWTH!!! 🔥🤩 👉 If you have a niche product and are struggling to sell in Japan, we offer an audit of your website/e-commerce store to guide you in the right direction: https://lnkd.in/gC4nXMqp (Send your request here) #humblebunny #marketing #salesgrowth #digitalmarketingagency #digitalmarketingagencyintokyo #marketinginjapan
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"JULABO Japan sets the bar high for customer support across the high-tech markets in Japan!" describes Mark Bitterwolf, CMO and Director of Sales when talking to the Japanese Team during the #Japan Sales & Service Meeting in Osaka. ⛩🗾 ❓ How can we further support such a successful team? A group of experts from our German headquarters is currently in #Osaka for an intensive, week long exchange of ideas and knowledge: 🌡 Sharing #bestpractices in sales and #customersupport to stay ahead of the curve. 🌡🌡 In-depth workshops ensure #technicalservice teams are up-to-date on the latest JULABO innovations. 🌡🌡🌡 Deep dive into JULABO's latest #customizedsolutions. 🌡🌡🌡🌡 Fostering personal #bonds between our teams to ensure seamless #collaboration. #temperaturecontrol #labequipment #JULABOfamily JULABO GmbH
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⏱️How can you improve your results in the potentially time-consuming business development process if you’re an 𝐢𝐦𝐩𝐨𝐫𝐭 𝐅&𝐁 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧 𝐉𝐚𝐩𝐚𝐧? You can get lucky with finding a deal in any market, even in Japan. However, to build sustainable growth, you need time. Here are 3 tips for improvement: 1️⃣ 𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐚𝐥𝐞𝐬: Adapting your marketing and sales strategies to the local consumer culture and preferences is crucial for success in the Japanese market. ● Invest time and effort to understand the local market, consumer behavior, and cultural nuances. ● Tailor your marketing messages, packaging, and product offerings to align with Japanese demand. ● Localize your sales materials to make communication and business decision-making easier for your Japanese partners. 2️⃣ 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠: Adapting the seasonality of your product features and the sales cycles of your target retail segments can significantly impact your product's reception and sales. ● Adjust your product launches with the appropriate season. ● Calculate with the shelf changing cycles when negotiating with distributors. 3️⃣ 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐓𝐫𝐚𝐝𝐞 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Waiting until your products are already available may result in lost time and initial sluggish sales, which can create a negative impression. ● Start preparing for marketing and promotion before your products hit the shelves to demonstrate your commitment to your Japanese distributors. ● Show your dedication and invest in trade support early on to build strong relationships and facilitate a smoother market entry. 🔗 For more insights on this topic, check out the link in the comment section. _______ Follow me and click the 🔔 to get more insights on F&B localization in Japan. 🇯🇵 Marton TOO International _______ #businessdevelopment #foodandbeverage #japan
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SHOPPING IN JAPAN IS NOT FUN! It has rules 👇🏻 I heard in Japan, you are not allowed to try clothes until you cover yourself like a mummy! So even though I am not a fan of make-up, I decided to take the challenge! First, you are asked to remove your shoes. Which is almost everywhere in Japan. Do they not like shoes? Or they are angry we made the song “mera joota hai Japani” After which, I was given this. Looks like the little chaddi they give you before a massage. Covered my face and look there is a poster of shopping etiquette to follow! Now this is to make sure my make-up doesn't spoil the clothes or I’'ll be thrown out of the store. I did buy some clothes regardless of poor judgement with this N95! And the reason was something else. In Japan, when you reach the front of the billing counter. Instead of scanning each item. All you have to do is place the basket and it automatically registers all the items in it! How cool is that! #Japan #Traveller #Exploring
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Drop shipping offers a low-risk, cost-effective way to start an online business by eliminating the need for inventory management. However, reaching Japanese suppliers can be challenging due to language barriers and cultural differences. With Synergy Focus's professional services, you can seamlessly connect with top Japanese suppliers, ensuring clear communication and successful partnerships. Here are some reputable Japanese suppliers that support global drop shipping: 1. ZenMarket - Wide range of products including fashion and electronics. 2. Rakuten Global Market - Diverse products from various sellers. 3. From Japan - Fashion, electronics, and collectibles. 4. Japantrendshop - Gadgets and unique Japanese items. 5. Tokyo Otaku Mode - Anime and Japanese pop culture merchandise. Unlock the potential of your drop shipping business with Synergy Focus and build strong, reliable connections with Japanese suppliers. Contact us to learn more about our services! #DropShipping #Ecommerce #JapaneseSuppliers #TranslationServices #SynergyFocus
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A Game Change Agent & CSO, Helping your business grow, CEO@Three Plus Six, ex Hakuhodo, TBWA Chiat Day, TBWA Hakuhodo, TBWA Hakuhodo China COO & McCann Erickson Japan CEO, on #business, #brand, #growth and #gamechange
Newspaper home delivery systems, where newspapers are delivered to the home every morning, are still common in Japan. However, the proportion of people who subscribe to newspapers at home has decreased by 30.3 percentage points from 88.6% in 2008 to 58.3% in 2022. Flyers are included in the newspapers that arrive at home almost every day except Mondays. As a medium of the newspaper 'inserts', they play an important role in promotions. For the relatively older subscribers who continue to act regularly on the newspaper, the daily look at the inserts is a treasure hunt for bargain everyday items. One company that actively uses newspaper inserts is UNIQLO. We study the current state of inserts from a marketing and promotional perspective, with UNIQLO as the subject. For more information. https://lnkd.in/guBt9h9b This is an article from Japan, please read it using DeepL etc. #marketing #branding #growthmindset #gamechanger #tokyo #japan
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Tokyo-Based Performance-Marketing Business Owner, True+th Architect (our Culture and Leadership Philosophy), and EO Tokyo Metropolitan Member
Dear Japan-based professionals: We’re about to launch a free service highlighting director and officer level individuals in the following spaces in Japan: 1. Marketing 2. PR/Communications 3. Advertising 4. Ecommerce 5. Branding Here’s the deal: This is all about celebrating others so we’d like to kick things off by asking people to RECOMMEND AND TAG others who are doing great things in the above spaces, affiliated with Japan. We would like to do a short interview, highlight their innovations, mindsets, ideas, predictions, and inspirations in a content article. We will then link to their individual social channel and help them elevate their individual brand!! This is totally free for the individual and we aren’t selling anything!!!. 🫡💪🏼 So here’re the requirements: 1. Works in one of the above or tightly associated spaces 2. Any type of business entity is fine!! 3. Must be an officer, director, founder, or owner 4. Their business should generate at least a million USD (or 100m JPY) in top line revenue per year (we might adjust this in the future!) If you know someone who’s a badass in this space, please mention and recommend them. Please consider sharing and liking as well so we can spread our vision of Elevating our lovely colleagues and friends in Japan!!!
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Associate Professor 1 | Business Textbook Reviewer | LinkedIn Voice and Emerging Thought Leader | Business Analyst
When companies control the prices of their products with their distributors Ever wonder why some manufacturers control the prices of their products with their distributors? Take for an instance, leading local beauty brand in the Philippines Sereese Beauty. As a brand, they remain consistent with the price of their products from the distributors down to their resellers. And why is that, you may ask? It's because it's the price that their market can afford. This is why one of the Ps of Marketing is Price. Businesses have to price accordingly so that they remain competitive and appealing to the market they are in. #WhatsUpColeen #Price #PsofMarketing #PrinciplesofMarketing
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Eye catching first page. Last Wednesday, I had an amazing opportunity meeting virtually with Mr. Do Hai (Chairman), Ms. Hoa (CEO), Ms. Thuy (CMO), and the sales executive of OSUNO, a company which specialized in providing technological solutions according to Japanese standard. I am grateful for the trust they have in me and my business partner, Jade Faye Cortes, as we discussed about potential business partnership in the future. As we go through the meeting, Mr. Hai expresses his eagerness to explore the Philippine market with OSUNO products with the goal of "making the lives of Filipinos safer and more secure than ever". Stressing the importance of home comfort and security, he added that marketing will play a pivotal role in achieving the goal. Marketing based on what I have learned in our class, "is a process by which companies value customers and build strong customer relationships in order to capture value from customers in return". Marketing is power. It has the power to turn the consumer's pain points into pleasure points, by providing them high quality products and services for them to have a tangible and enjoyable experience. Ms. Thuy and Ms. Hoa then thoroughly guided us through the product manual, delving into its contents. From the very beginning of the page to the end, I was thoroughly impressed. The visual appeal of the manual caught my attention and made me more engaged in the meeting. The featured images provided key features, craftmanship, and product functions making it easier for customers to understand how it works. What I found out is that OSUNO focuses on product concept, which is prioritizing high quality performing products with incomparable features. Their manual reflects their very reputation and brand. #Marketing #Quality #Concept #Value #Customer Tserennyam Sukhbaatar Tutehau Hunkin
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Are you looking into entering the Japanese market? Dive into the world of 'Yuru-Kyara' and their incredible impact. Learn from successful and failed campaigns, and discover how mascots build emotional connections. Read more about leveraging mascot marketing in Japan with COVUE's support. #COVUE #Japan #BusinessinJapan #Yurukyara #MascotMarketing
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In the mid-1960s, a small, plastic pocket watch-like device went on sale in Japan. Called the "manpo-kei", it was the world's first commercial pedometer. Roughly translated, manpo-kei means "10,000 steps meter". Why 10,000? "It likely originated as a marketing tool," says I-Min Lee, an epidemiologist at Harvard University. Not only is 10,000 an easy number to remember, the character for 10,000 in Kanji, a script used in Japanese, looks a little like a person walking. Today, 10,000 steps have become synonymous to daily target for health benefits #branding #marketing #health
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3moMy kids use eye wipes every morning