Yamaha Motor Co., Ltd.

We have finally come to the last model that was run at the Communication Plaza’s previous Historical Models Demonstration Run. To cap off this long-running favorite series of content is the 1985 YZR250 (0W82) 2-stroke factory racebike. This was the first true 250cc class factory machine developed by Yamaha in 13 years and powered Carlos Lavado to his second 250cc World Championship title in 1986 as well as giving Japanese racing legend Tadahiko Taira his first and only Grand Prix win at the season finale on the #31 bike.    #Yamaha #RevsyourHeart #classic #historical #cars #supercar #motorcycles #racing #history #manufacturing #engineering #design 

About 250 km northwest from Kenya's capital of Nairobi on the shores of Lake Victoria sits a small village. Constructed on the grounds of its junior high school is a Yamaha Clean Water Supply System, a small-scale water purification facility that cleans water through natural filtration methods. Furthermore, Yamaha Motor collaborated with the SCRUM Action program run by the Shizuoka BlueRevs rugby team competing in Japan's premier league to run the Blue Ties initiative for developing countries, in which rugby equipment and clothing no longer used by the Shizuoka BlueRevs team and sportswear donated by spectators at home games are delivered to countries in Asia and Africa.    #Yamaha #RevsyourHeart #SDGs #CSR #hygiene #water #change #contribution #rugby #sports #UN

=== Days Gone By===   Days Spent with Cars – 11. After the Toyota 2000GT  <continued>    Entering the Toyota 2000GT in races also led to many of those who had developed the car to also play a central role in creating the Toyota 7 racecar. It took accolades in many races around Japan. After that, in order to make preparations for entering the 24 Hours of Le Mans, me and Department Manager Hanakawa went to France with Kawano-san—now a General Manager at Toyota—to watch the race together.    We got permission from the organizers to visit the pre-race technical inspection area, where we closely examined the cars entered in the race. We were also allowed into the Porsche pits and watched the thrilling race unfold firsthand. One fond memory I have from that trip was the large photo of us that appeared in a local Le Mans newspaper the next day captioned, “Will we see a Japanese car entered in next year’s race?”    However, in the end, Toyota’s Le Mans debut never happened. Their famous driver, Sachio Fukuzawa, tragically lost his life at the Yamaha test track while testing a racecar prototype, and this accident was undoubtedly one of the reasons behind Toyota abandoning their plans to enter the race. It was with this and various other developments that our once-shining automobile production work came to an end.    Where engines are concerned, however, Yamaha’s business partnership with Toyota continues to this day. More than thirty years after we set out to build Japan’s first DOHC engine in 1959, though the people involved have come and gone, Yamaha has kept its dedication to building and advancing DOHC engines.    Today, Yamaha’s expertise with the format led to us supplying high-performance engines to Toyota and Ford, and the company’s automobile engine business is flourishing, even including the development of F1 racecar engines.    Photo: The partnership with Toyota eventually extended to assisting with racecar development.    <ends>    #Yamaha #RevsyourHeart #cars #automobiles #automotive #racing #manufacturing #engineering #history #design

The 12th of October marks a special day in our history, as today is Yamaha Day. On this day, we celebrate the legacy of our founder, Torakusu Yamaha, whose journey began in 1887 with the repair of a broken reed organ, leading to the creation of our very first instrument. We would like to thank everyone who has supported our history. Together, let's continue to make waves. #YamahaDay2024 #YamahaMusic #MakeWaves

===What the Japanese Bayberry Trees Have Seen===   27. Birth of the Red Dragonfly  <continued>    In another coincidence, that same day was Kigensetsu, a holiday during the war when we would celebrate the enthronement of the first emperor of Japan. It was abolished as a holiday after the war ended but later reinstated as “National Foundation Day.” So while it was just a weekday back then, it was a day all of us there will remember for the rest of our lives.    General Manager Takai then promptly hopped on the No. 1 machine and rode it to Renjaku-cho in Hamamatsu and delivered it to Yano Trading. In celebration, factory operations were temporarily halted and the approximately 80 employees all lined up on either side of the main gate and clapped until their hands hurt as the first YA-1 rode away.    As we watched the first Akatombo (“Red Dragonfly”) set off toward Hamamatsu, its beautiful exhaust note fading slowly away in the distance, we saw it carrying all our hopes, dreams and efforts valiantly towards an already turbulent and uncertain market, and to a future we could only guess at. I remember how it was an emotional moment for us all.    Photo: The YA-1 was definitely a head-turner back when the only color usually available was black.    <continues>    #Yamaha #RevsyourHeart #motorcycles #racing #manufacturing #engineering #history #design   

#Yamaha is pleased to unveil the latest arrival in its legendary R Series, the 2025 R9, which presents a whole new generation of Supersport. Although marking the beginning of a new chapter, the R9 maintains the iconic Supersport identity, born from Yamaha’s racing DNA, combining the company's proven, race-derived technology and design with the critically acclaimed, triple-cylinder CP3 engine platform which has revolutionised the Yamaha brand over the last decade. The result of this process is a perfectly balanced Supersport model worthy of its status as the R Series flagship, offering usable sports performance on the road, and ample performance for the track. Discover more: https://lnkd.in/dxt_WqN2 #Yamaha #Supersport #R9 #RWorld

We launched the “Dynamic Art Project by Yamaha Motor” to move people‘s hearts through a variety of expressions and content, including objet d’art, videos, and events.  As the first stage of this project, we collaborated with up-and-coming denim apparel brand TOM WORKS.       Concept: 愛着・藍着・逢着 (AICHAKU)  Aichaku, the Japanese word for “fondness” or “attachment,” is born with clothes when the user takes the time to nurture them while enjoying the changes that occur over time. TOM WORKS, which develops apparel centered on denim materials, values this attachment between people and their clothes, and makes their products with this in mind. Yamaha Motor has also been focusing on the potential for aichaku to be born between people and their machines in recent years and has been conducting research to that end. Despite the fact that the two companies are in very different fields, the aichaku concept was born from our common desire to foster that attachment in manufacturing.       Aichaku can also mean “to wear indigo-colored clothes” (indigo is used to dye denim) and “chance encounters” (the correct reading is actually “houchaku”), and it is a common concept for all of the project’s objet d’art, apparel, and videos.       Through the two different fields of clothing and motorcycles, TOM WORKS has reinterpreted and produced various elements, such as the relationships between objects and people, time, and the environment. Through such collaborative works, we hope that they will trigger “chance encounters” among elements that would not come into contact otherwise.       -- TOM WORKS  --  Established in 2020, this a high-quality denim brand uses Okayama denim and is committed to a completely made-to-order domestic production system. It focuses on elegant designs inspired by vintage workwear.       TOM WORKS Collaborative Website  https://lnkd.in/g7AkB6AK       Instagram   https://lnkd.in/gjCXJs25      #Yamaha #RevsyourHeart #fashion #denim #jeans #MadeInJapan #collaboration #motorcycles #crossindustry #Japan #apparel 

The team has already packed up and is heading for the next round in Australia, but Monster Energy Yamaha MotoGP riders Fabio Quartararo, Alex Rins, and wildcard entry Remy Gardner took a bit of a detour before they headed to Motegi for the MotoGP™ race last weekend.     This marked the first time for Yamaha’s MotoGP stars to visit the new Yamaha E-Ride Base in Yokohama’s Minatomirai district, where they toured the facility, talked with Yamaha Motor employees, and got fired up for the Japan GP.     #Yamaha #RevsyourHeart #racing #motorcycles #MotoGP #Japan #JapanGP 

=== Days Gone By===   Days Spent with Cars – 11. After the Toyota 2000GT    Shortly after production of the 2000GT started, cost reduction measures were examined. To lower costs we would need to sell more vehicles and Toyota Motor Sales Company felt that because the Japanese domestic market alone didn’t have the numbers, we had to consider exporting them overseas with a focus on the U.S. However, it was also said that if the price wasn’t less than $4,000 (1.44 million yen at the time), selling a sports car in the U.S. market was impossible.    As a result, we had to come up with a different version of the car with lower specifications, so project planning began on a new, more affordable sports car that shared its exterior appearance with the 2000GT.    Taking the unpainted body of a 2000GT in mid-production, a mock-up was created by Kanto Auto Works. At first, the most likely proposal had Yamaha in charge of engine and chassis production while Kanto Auto Works handled the bodywork and completion of the car. But after many twists and turns, it was decided that Kanto Auto Works would make the pressed parts and Yamaha would do everything else to build the car, and we began discussing and devising the pre-production specifics.    However, the investment required for the factory and equipment turned out to be quite a sum, and Toyota Motor Sales was also uncertain if they could meet the sales target. In the end, Toyota’s board of directors didn’t approve the plan, ending our dream of mass-producing sports cars. Had that proposal back then been approved, it likely would have had a profound impact on Japan’s automobile industry and I feel Yamaha Motor would be a very different company from what it is today.    Photo: The U.S.-market Toyota 2000GT’s interior (prototype shown)    <continues>    #Yamaha #RevsyourHeart #cars #automobiles #automotive #racing #manufacturing #engineering #history #design