Uncover

“We are committed to making skincare with U in mind. We’ve spent the last 2 years co-creating with you and can’t wait for you to use our new products. We are bringing you the best formulation with exciting new affirmations. Thank you for sticking with us and we cannot wait to continue uncovering with you.” Jade Oyateru, Co-Founder #skincare #africanskincare #africanbotanicals

The first time a consumer buys a skincare product can be for many reasons - good marketing, beautiful packaging, good merchandising, a good sales lady. However, one of the key levers of repeat purchase is product efficacy. There is nothing more exciting for us at Uncover than to see the testimonials rolling in around efficacy of our products. Below is an incredible photo from a community member after just two weeks using our Licorice Root Dark Spot Serum. This product was developed to specifically target the number one skincare concern for women of color - hyperpigmentation or dark spots. Through data (extensive focus groups) and expertise/innovation (top women of color formula scientists) we understood that hyperpigmentation in women of color has to be tackled uniquely. With four active ingredients and unique botanicals, we came up with the winning formula. Uncover is not just an import distribution play. We are customer obsessed and the results say it all!

One of the most inspiring transitions I’ve witnessed is that of Sneha Mehta, CFA, the amazing Co-founder, and CEO of Uncover, who went from being a full-time entrepreneur to being a full time employer of labour. Her journey is a testament to adaptability, resilience, thriving in uncertainties and the power of embracing new challenges. There is no guaranteed steady paycheck being an entreprenuer and I do have bills to pay - Sneha Mehta, CFA Sneha has shown that growth isn’t always linear and it’s Ok not to have all the answers . Whether building from the ground up or leading within an organization, her impact remains undeniable. Here’s to bold moves, breaking norms, and thriving in every season of life. 🚀👏

🌍✨ Proudly African, Powerfully Global ✨🌍 We're beyond excited to announce that Uncover has officially launched in North America! 🎉 At Uncover, we believe in more than skincare—we're about changing narratives and making melanated skin a priority, not an afterthought. The journey has been remarkable, from Nairobi to Lagos, Ghana, Uganda, and now across the Atlantic. But this isn’t just about expansion; it’s about proving that African innovation deserves to shine on the global stage. Let’s redefine beauty, rewrite stories, and Uncover what’s real—because your real deserves to be seen. Check out our new North American site at https://lnkd.in/daH-hbUV #UncoverNorthAmerica #ProudlyAfrican #MelanatedSkin #GlobalBeautyMovement #RewriteTheNarrative

Celebrating a Milestone: 50,000k 🎉 When we launched Uncover, we had a simple mission: to create skincare products that make melanated skin feel seen, valued, and celebrated. We started with no followers and no guarantees, driven by the unwavering belief that stories like ours matter. Today, we’re proud to share that we’ve reached 50,000 Instagram followers! This is more than just a number, it’s a reflection of the incredible community we’ve built together. 🌍 Every single like, comment, and share has played a part in this journey. You’ve helped us grow, evolve, and stay true to our vision of creating a space that’s vibrant, diverse, and full of love. To our community, this milestone belongs to you. We couldn’t have done it without your support through every high and low. Here’s to the next 50,000 and beyond, as we continue this journey together, with gratitude and excitement for what’s to come.

Uncover has been selected to present in the Indie Brand Spotlight at this year’s Beauty Connect LA Beauty Connect Series – taking place this October 28-30! We have also been nominated as one of three finalists for the Best Brand Storytelling Award from over 80 submissions. Internally, we always say "Uncover to the World". We are excited to showcase Uncover on a global stage and take one step closer in the direction of our grand ambition of taking an African brand to the world vs. the other way around. We are on a mission to make Africa a priority and not an afterthought by driving inclusivity in focus group testing and creating innovative formulas with Africa's powerhouse botanicals. The event is one of the most important beauty conferences in the world and brings together 600+ of the who’s who of beauty for 3 days of uncovering the hottest trends and swapping industry secrets. Are you attending? Get in touch - Jade Oyateru, MBA and I would love to talk! If you are interested in attending and saying hello to us, register here and save 10% using SPOTLIGHT10: https://lnkd.in/dPqv5ftS #BeautyConnect

Our best-selling moisturiser at Uncover is finally back in stock in Kenya (and will be in Nigeria in just a few more days)! As one of Uncover’s top three products that’s been tried and tested by women across Africa, it’s a favorite among so many of our community members. In the early days, we saw stockouts as a ‘good problem’— a sign of demand. But now, it’s a real pain; lost sales, sleepless nights, tough supplier talks, and team stress. This has been a key learning moment for me as a Founder: the supply chain systems that worked early on can’t keep up with our growth. We’re now actively seeking supply chain experts and solutions to support our fast-expanding business. Would love to hear any ideas, expert recommendations, or thoughts you have. I’m all ears.

We're back with #BrandsToWatch and these fantastic five are ALL attending Beauty Connect LA, this October 28-30 ✨ 1// Face Reality is an award-winning line of professional acne products, a proprietary acne training and certification program, and a national community of Certified Acne Experts I Laura Cooksey 2// Uncover is a community-built skincare brand that believes no woman should lose confidence over her skin I Sneha Mehta, CFA 3// goPure is a skincare brand curated of natural botanicals, pure vitamins, potent proprietary formulas, and premium-grade products that transform the look of skin minus the harsh after effects and irritation I Alex Keyan 4// Babe Original creates products that not only give an instant confidence boost but help enhance features over time thanks to powerful results-driven formulas I Rachel Jud 5// Solawave's patented skincare technology, designed for all genders, ages, and skin types, helps to achieve smooth, radiant skin I Andrew Silberstein #BCLA #BeautyConnect #brandstowatch #beauty #wellness

Excited to share Uncover was announced the winner of the 2024 KPMG Private Enterprise Global Tech Innovator In East Africa after 10 finalists presented from over 70+ applicants. Thank you Zipporah M., Sandeep Main and the entire KPMG team for your support towards the start-up eco-system in East Africa!

We are delighted to announce that our Co-Founders, Sneha Mehta, CFA and Jade Oyateru, MBA have been honored on Vogue’s 100 Innovators list! This prestigious recognition celebrates visionary leaders making a remarkable impact on the global stage. As we gear up for our North American launch and celebrate the recent debut of our Licorice Dark Spot Serum, this accolade feels even more special. Our Founders, women of color who embody the spirit of innovation and resilience, have journeyed from building Uncover in Kenya and Nigeria to earning this esteemed global recognition. Their transformative leadership and data-driven approach continue to inspire and elevate our brand on the world stage. We are deeply grateful for your ongoing support and extend a heartfelt thank you to Vogue for celebrating our exceptional leaders. To view the full Vogue Business Innovators List 2024, become a Vogue Business member and enjoy a 10% discount with the code SAVE10. #voguebusiness100 #voguebusiness100innovators