Lodago

Events are pivotal in driving B2B marketing growth, yet traditional success metrics often fall short. Enter event-led growth (ELG) — a transformative strategy prioritizing win rates over only attendance. ELG shifts the focus to genuine human interactions that traditional sales-led (SLG) and product-led (PLG) growth strategies miss. At Lodago, our features support this innovative approach, enhancing event impact and delivering measurable results. Embrace ELG to revolutionize your marketing strategy.

Great point! At Lodago, we’ve noticed that providing a comfortable space where attendees can enjoy their coffee encourages more relaxed and open interactions.Small touches like these can significantly enhance the overall experience!

Trade shows, conferences, and exhibitions are prime opportunities for marketers to utilize account-based marketing strategies, facilitating personalized interactions with potential customers and enhancing sales outcomes. However, achieving flawless collaboration between sales and marketing teams is crucial for maximizing event success. Here are some tips to smoothen sales and marketing efforts around B2B engagements: _ _ Empower your event success with Lodago Events - an automated meeting management tool that covers everything from instant meeting scheduling to real-time updates and insightful event analytics. Book a call with us to learn more https://bit.ly/3PU9ETK

We're thrilled to share some insights from our Sales Director, David, following #BlackHat2024: "BlackHat 2024 was a great learning experience for myself and our growing Sales team. Despite being a global organization with employees spread across three continents, our Sales team was able to gather in Las Vegas on just my third week in the role (week one for our newest AE John). The learning curve is always steep in a new role and being remote seems to make it even steeper. Being able to see Lodago’s Sales motion in action and ask questions in real time is an invaluable experience for our new team. I'm especially grateful to Ivan Grisedale and Gabriella Benarroch for taking the time to train us live on the trade show floor. BlackHat was also a fantastic place to connect with industry leaders and innovators. I’m excited to continue growing Lodago’s Sales team and for more opportunities to get together in person and spread the gospel of Lodago Events!"

We're excited to introduce two outstanding additions to our sales team. David Colley steps in as our Sales Director. With over a decade of experience, David is a creative and adaptable sales leader known for optimizing sales strategies and driving revenue growth. John Francis Cipriano Angles joins us as a Senior Account Executive.With a strong background in enterprise software sales and expertise in a consultative approach, John is known for building strong customer relationships, navigating complex sales, and securing significant deals across industries. Both David and John recently attended their first show with us alongside our co-founders, Mustafa, Ivan and Gabriella. We’re thrilled to have them on board and look forward to achieving great success together! 🚀

Even in today's digitally focused world, in-person trade shows offer special benefits that online interactions can't match. Here 6 reasons why you should be at the next trade show in your area: 𝟭. 𝗚𝗿𝗲𝗮𝘁 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Trade shows bring together industry leaders, innovators, and decision-makers. You get the chance to meet potential clients, partners, and even competitors face-to-face, building relationships that help grow your business. 𝟮. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: These events put your brand in front of thousands of interested attendees. This boosts your brand's recognition, attracts new customers, and generates high-quality leads. A well-designed booth and engaging presentations leave a lasting impression. 𝟯. 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Gain real-time insights into industry trends, customer preferences, and competitor strategies. Watching your competitors up close provides useful information to improve your products and marketing strategies, keeping you ahead. 𝟰. 𝗛𝗶𝗴𝗵 𝗥𝗢𝗜 𝗮𝗻𝗱 𝗰𝗼𝘀𝘁-𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: While trade shows require an investment, the return can be substantial. The concentrated exposure to a targeted audience, combined with the potential for high-quality leads and valuable insights, often justifies the costs. Using platforms like **Lodago Events** can make event management easier when it comes to automated meeting management, having a live view of your teams availabiity, and integrating your lead generation activities with tools like Gmail, Outlook, and CRM systems. 𝟱. 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: These events are ideal for introducing new products. Attendees get a first look at your innovations, creating buzz and anticipation. Immediate feedback helps refine your offerings, while media coverage amplifies your launch. 𝟲. 𝗧𝗼𝗽 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Benefit from seminars, workshops, and speeches by industry experts. These sessions keep your team updated on the latest knowledge and best practices. Meeting different attendees helps your sales team improve their pitch, making them more effective. --- 🔗 Learn how Lodago Events can boost your trade show ROI: https://bit.ly/3PU9ETK #TradeShows #Networking #LeadGeneration #LodagoEvents

Effective meeting management can make or break your event. Here’s how to master it: 1. Plan ahead: clearly define roles, expectations, and objectives for each meeting to ensure alignment and focus. A well-structured agenda helps keep the meeting on track and productive. 2. Leverage technology: use automated meeting management tools for seamless scheduling, automatic reminders, and streamlined follow-ups. This reduces the risk of no-shows and keeps everything organized, freeing you from the back-and-forth of email coordination. Check out Lodago Events to learn more about this. 3. Measure ROI: track meeting outcomes, attendee satisfaction, and other key performance indicators (KPIs) to assess the effectiveness of your event. Real-time analytics provide insights into what’s working and what needs improvement. 4. Engage participants: foster active participation by sending pre-meeting materials and discussion topics to attendees beforehand. This ensures everyone is prepared and can contribute meaningfully, leading to more productive meetings. 5. Optimize meeting durations: tailor the length of meetings to their specific purpose—shorter for quick updates, longer for detailed discussions. This helps maintain focus and energy, ensuring time is used efficiently. 6. Facilitate follow-ups: after meetings, promptly share notes, action items, and key takeaways with attendees. This maintains momentum and accountability, ensuring that discussions lead to tangible outcomes. 7. Incorporate feedback: regularly gather and analyze attendee feedback to continuously improve your meeting processes. Understanding what worked and what didn’t helps you refine future meetings and enhance overall event experiences. 8. Utilize data analytics: leverage real-time data to monitor meeting attendance, engagement, and outcomes. This allows for agile adjustments during the event and provides valuable insights for future planning. 9. Ensure clear communication: keep all attendees informed about meeting details, updates, and changes. Clear communication prevents misunderstandings and ensures that everyone is on the same page, leading to smoother interactions. 10. Allocate buffer time: schedule breaks between meetings to prevent burnout and enhance focus. This not only improves the quality of discussions but also allows participants to recharge and be more engaged in subsequent meetings. Implementing these strategies will elevate your event management, leading to more effective meetings, stronger engagement, and better overall outcomes. To learn more, book a quick chat with us today: https://bit.ly/3PU9ETK _ _ Follow us for expert tips and tricks to ace event planning! Plus, stay updated on the latest trends and innovations in the field. Lodago.com

In the event industry, high no-show rates for scheduled meetings can lead to missed opportunities and decreased ROI, impacting overall event success. At Lodago Events, we tackle this issue head-on with our advanced meeting reminder feature. Our platform sends timely, customizable reminders to attendees, ensuring they don’t forget their scheduled meetings. This feature not only boosts attendance but also enhances the efficiency and effectiveness of your event. Additionally, by centralizing all event details and attendee information, Lodago Events streamlines communication, making it easier to manage and maximize event outcomes. To learn more, book a quick chat with us today: https://bit.ly/3PU9ETK _ _ Follow us for expert tips and tricks to ace event planning! Plus, stay updated on the latest trends and innovations in the field. Lodago.com