Brand Metrics

🔍 Interested in understanding the link between attention and memory? Then don’t miss this week’s episode of The Six Sells Podcast! 🎧 Our CEO, Anders Lithner, together with Mike Follett, CEO of Lumen, guests on the show and dives into insights from the largest-ever study on the connection between attention and memory, conducted by Havas Media Network, Brand Metrics and Lumen Research. Don’t miss out—listen now on your favorite platform: 👉 YouTube: https://lnkd.in/evkbK9Kh 👉 Spotify: https://lnkd.in/ef3NRGZT 👉 Apple Podcasts: https://lnkd.in/eH7xwnV6 #BrandMetrics #AttentionAndMemory #Podcast #attention #advertising #marketing #media

We don't often say this, but this is a MUST WATCH interview! 👁🗨 ⤵ Mike Nicholson at Six Sells caught up with Mike Follett, CEO, at Lumen Research and Anders Lithner, CEO, at Brand Metrics this week to talk about the link between attention and memory. This show highlights the awesome research that was commissioned by Havas Media Network, Brand Metrics and Lumen Research. • Watch on YouTube - https://lnkd.in/evkbK9Kh • Listen on Spotify - https://lnkd.in/ef3NRGZT #attention #advertising #marketing #media

Thank you, #atsl24, for a day packed with knowledge and inspiration yesterday! 🙌   And a big thank you to everyone who joined Jonathan Waite and Deanna Ho from Havas Media Network, Anders Lithner from Brand Metrics and Mike Follett from Lumen Research, who were discussing the findings and implications from the launch of "What Do 9,000 Brand Lift Studies Teach Us About Attention and Memory?" a ground breaking research collaboration between Brand Metrics and Lumen, which explores the relationship between brand outcomes and attention metrics.   Keep an eye out for the full research release next week! 👀 #ATS2024 #BrandMetrics #Lumen #AttentionMetrics #ResearchInsights #Marketing #BrandOutcomes #FutureOfTech #PanelDiscussion

🚀 Exciting news! The Brand Metrics team is heading to DMEXCO - Digital Marketing Expo & Conference 2024 in Cologne – Europe’s premier digital marketing and tech event! 🌍 Our team members Elwin Gastelaars, Anette Hallgren, Emil Sjöstedt, Bianca Boons, and Robby Kraai will be there, ready to connect, share insights, and explore the latest industry trends. Don’t miss the chance to meet up with them! 👋 📅 Mark your calendars for September 18-19! Let’s dive into cutting-edge innovations and network with global marketing leaders. #DMEXCO2024 #Cologne #MarketingTech #DigitalMarketing #Networking #BrandMetrics #IndustryLeaders #MarketingEvents #SeeYouThere

🎯 Lokale relevantie in advertising: het verschil maken Uit recent onderzoek blijkt het weer: lokale relevantie vergroot herkenning en naamsbekendheid. Voor de branding campagne van Zorg en Zekerheid hebben we dit in de praktijk gebracht. In mei hebben we met de Admanager van DPG Media Nederland de doelgroep getarget binnen het verzorgingsgebied. Op basis van inzichten hebben we per gemeente interesses getarget en de lokale context versterkt door gemeentennamen terug te laten komen in de uitingen. 🔍 Het resultaat? Een brand lift van 23,4% volgens het Brandfacts-onderzoek van DPG! Dit bewijst dat lokaal relevant maken van copy en visuals loont. 💡 Next step: inspelen op regionale kenmerken zoals de bekende toren of brug. #branding #lokalerelevantie #advertising #brandlift

Good news! We’ve extended the World Media Awards deadline by two weeks to Thursday 26th September. That means there’s still plenty of time to submit your entry even if you haven’t started it yet! We’re also delighted to share the news that BrandMetrics is the official partner of the World Media Award this year. Thanks to their generous support, we are able to waive the fee for this year’s Rising Star category, which recognises the talented individuals making a difference early on in their career. Find out all you need to know about how to enter any of our 11 categories, including how to nominate your Rising Stars, here. We look forward to receiving your brilliant international advertising and content marketing campaigns so that we can celebrate the very best work across the industry! #Awards #ContentMarketing #InternationalAdvertising #EnterNow Jamie Credland, Isabel Tabraham, Sean Adams, Clare Dewhirst, Sheryl Paul

Guess who’s back and ready to go!? 🎉 Our Metrics Minds series has returned from its summer break, and we're kicking things off with a bang—by introducing our fantastic new colleague, Ann Karpinski! 🤗 Ann joins us as our Customer Solutions Engineer, specialising in custom integration cases. She was drawn to Brand Metrics by the opportunity to work with Robby Kraai again, her former colleague from SpotX, who is now heading CTV at Brand Metrics! With a decade of #AdTech experience, Ann is set to leverage her TechOps and Solutions Engineering expertise to tackle complex integration challenges for a diverse range of publishers. Fun fact? Ann shares her home office with her two charming guinea pigs, Casper and Caesar. 🐷 We’re thrilled to welcome such a talented new member to our team. Welcome aboard, Ann! 💜 #meettheteam #metricsminds #brandmetrics #strongteam #welcometotheteam #solutionsengineer #introduction #welcomepost

Join Mike Follett (CEO, Lumen Research), Deanna Ho (Global Head of Digital, Havas Media Network ), and Anders Lithner (CEO, Brand Metrics) for an insightful panel discussion hosted by Jonathan Waite (Global Managing Director, Havas Media Network)! 📢 While the relationship between attention and performance metrics is well-established, Havas sought to dive deeper into how attention drives better brand outcomes across the funnel. In collaboration with Lumen’s patented eye-tracking data and part of Brand Metrics' extensive dataset encompassing nearly 10,000 brand lift studies, they've uncovered powerful insights that can transform your brand strategy. 🚀 Why you should attend: ▪️ Why performance marketing alone can’t build a brand ▪️ Insights from Lumen’s 2024 report on brand building ▪️ How attention and brand metrics work together to show brand recall ▪️ How factors like time, creativity, and format impact brand outcomes 📅 Date: September 11th, 2024 🕒 Time: 12:35 PM BST 📍 Location: Churchill Room Don’t miss this chance to learn from the best in the industry! See you at #ATSLondon 🇬🇧 #BrandBuilding #MarketingInsights #AttentionMetrics #PerformanceMarketing #BrandStrategy #EyeTracking #MarketingEvent

A big thank you to Netric and Index Exchange for an inspiring and insightful event yesterday! 🙌 A special shoutout to Daniel Ahlbert for hosting and guiding us through the afternoon. It was fantastic to explore the current state of the programmatic market with Daniel Knapp from IAB Europe and learn about efficiencies in Index Marketplaces with Paul Zovighian Special shoutout to our CMO, Sean Adams, who joined the panel on navigating a cookieless future—great insights from the entire lineup! 👏 Appreciate all the speakers and attendees for sharing their perspectives. Looking forward to more events like this! #Programmatic #DigitalAdvertising #AdTech #MarketingInsights #Netric #IndexExchange #Sustainability #CookielessFuture

Next week our CMO, Sean Adams, will be joining an expert panel at the Stockholm Programmatic Summit! 🎤 He’ll be discussing how to navigate the digital advertising landscape in a cookieless future with Katharina Wiegand from Index Exchange, Patrick Glantz from Gravito Ltd, Dilem Guler from Bonnier News, and Tudor-Cristian Marasescu from Better Collective. 🌐 Looking forward to the discussion! #Programmatic #DigitalAdvertising #CookielessFuture