In many contexts, the weather can be less than ideal for learning to cycle for up to half of the year. Cold, heat, rain, and snow often mean that learn-to-cycle programmes stop activities for 5-6 months, resulting in reduced retention of skills and knowledge, reduced interest and stimulation to cycle, and reduced connection to the cycling community. As a result, programmes often experience higher dropout rates and longer delays before new cyclists can start cycling regularly.
In this blog, co-written by BYCS' Alex Baum and Esther W. from Outride, we highlight a few organisations who, with a range of creative solutions, have figured out how to maintain engagement with new cyclists. We hope this will stimulate other organisations to continue their engagement with participants throughout periods of inclement weather, hopefully leading to higher uptake of cycling!
💡 What strategies have you used to encourage cycling during extreme weather? Leave a comment or send us an email!
Thank you to Bike Bridge, Waterloo Bike Bus, and the school teachers and Outride staff who contributed to this blog.
✍ Check out the blog here:
https://lnkd.in/dme7BkhK
Arcy Canumay, Bike Bridge, Outride, BYCS