Dentsu Creative Amsterdam

In the Dentsu Creative Amsterdam tech team, we’re always pushing the boundaries of creativity and technology, so we thought we would share some behind-the-scenes insights into our ongoing projects and experiments. First up: Future Booth! 🔥 We created a psychic career fortune teller by combining AI models. The experience has travelled through D&AD London, ADNIGHT Amsterdam & Rotterdam, Protofest Dentsu Creative Paris and at Dubai Lynx International Festival of Creativity... 🚀 If you’re interested in working together or want to learn more about our projects and experiments, come check out our lab!

Exciting News! 🎉 We are thrilled to share that we have been nominated for the TikTok Ad Awards in the Greatest Creative category for our campaign with KPN: TikTok Talkshow! This nomination proves we’re not afraid to push TikTok’s creative limits (and have a blast doing it). The KPN TikTok Talkshow gave us the perfect stage to connect with audiences in fresh, meaningful ways—and we’re pretty proud of the buzz it’s created. The big reveal is on November 5th, and we’re keeping our fingers crossed... 🤞

Our Head of Design, Christian Mezöfi, recently appeared on the Mountain Collective Podcast, where he discussed his journey into the design industry, the pressures of social media on designers, and what fuels his passion for creating designs. Find the full episode here: https://lnkd.in/eXrSQhiH

New work for Rabobank! Are your housemates hosting all the ADE afters at your place this year AGAIN?! And are you completely done with it? With the "Nightmortagenumber" we give starters a way to have a talk about their first house. All night long. Just text the Whatsappservice 06-39290560.

We’re excited to mark a special milestone—5 years of collaboration with Audemars Piguet! It all started with a successful pitch to reimagine their dot com platform, a project that required deep attention to detail and seamless teamwork. A project we’ve been refining continuously ever since. We’ve also had the privilege of launching their museum website, a digital showcase of the brand’s rich heritage. In addition, we’ve created numerous campaign sites that capture the essence of their craftsmanship and innovative spirit, helping them engage with a global audience in meaningful ways. One of the highlights of our journey together was developing an interactive installation now housed in the AP museum. Bringing these immersive experiences to life has been an inspiring challenge, allowing us to push creative boundaries and explore new ways of telling their story. A huge thank you to the Audemars Piguet team for their trust and collaboration over these past five years. We’re proud of what we’ve accomplished together and look forward to many more exciting projects in the future!

🎉 New Work Drop! 🎉 We’ve teamed up with Zalando to launch a meme-inspired, social-first campaign that answers the daily question: "What do I wear?" 👗👟 From unbranded videos on meme platforms to branded DOOH takeovers, we’re blending fashion with cultural moments—making style both relatable and fun. Huge thanks to our media colleagues from dentsu Benelux, Underscore and director Ashley Röttjers for bringing the vision to life and making the campaign a big success! https://lnkd.in/eT4Y--nh

The future of mixed reality isn’t in bulky VR headsets—it’s in smart glasses. As our UX Lead, Eric Nebe, explains, Meta is placing a bold bet on this vision with the unveiling of Orion, which stands in stark contrast to Apple’s approach with the Vision Pro. The limitations of VR in daily life have already become clear, while smart glasses are slowly but surely on track to reshape how we interact with the world...

How do you refresh one of the most recognisable and established brands in town? The past few months we have recreated the identity for all of Rabobank’s campaigns. We did so in collaboration with our in-house team that created ‘Onze Bank’, the new brand narrative for Rabobank. The work is used in our first Rabobank campaigns and will be used in all that’s more to come. We built on existing brand assets like the logo and Rabobank’s well known typography - but aimed to add boldness, lightness and modernise the campaign identity where we saw fit. The aim? Make it feel unmistakably Rabobank, while pushing the brand as much as possible. All in all it was quite a meticulous exercise, slightly different then our ‘regular’ brand identity work, but just as fulfilling. And one that you can see out on the streets from now on.

Think about the last time a small animation on a website or app made you smile. A button that responded just right or a fun animation after completing a task.


 It’s easy to overlook these moments, but they’re powerful tools that subtly shape our impression of a brand. The question is, do these micro-interactions add to the experience, or do they risk becoming distractions?

The National Anti-Bullying Week is a campaign focused on education, with the aim of raising awareness about bullying. In KPN’s TikTok Talk Show, the theme of Cyberbullying was highlighted during a special broadcast. The episode features discussions between the host, individuals with personal experience, an expert from the School & Safety Foundation, and students from Zadkine College in Spijkenisse, where the recording took place. The TikTok Talk Show is part of the provider’s #BetterInternet mission, which focuses on creating a safer and more social internet. https://lnkd.in/ebfz34Ck