Hooton

We’re hiring! We’re looking for a passionate PR Account Manager to join our growing team. If you like the idea of joining an international team working with future-thinkers and culture-shapers from the heart of Amsterdam, drop us a line for more details ⬇️ Please send us your CV to hello@hooton.co 📧 #PRjobs #hiring #accountmanager #Amsterdamjobs #sustainablebusiness

Career inspiration for the weekend. Read all about Jenna Barnet's professional journey from Calvin Klein to CEO of Sunshine in The Drum. There's some lovely insights on the evolution of fashion's love affair with entertainment. https://lnkd.in/eRk65TY2 #fashion #entertainment #culture #insights

The coverage is rolling in for the second season of the wildly entertaining "Who Shat on the Floor at My Wedding?", with The Guardian, Vulture and The Independent shouting about it, just to name a few! The podcast trio have once again combined their unbridled silliness and endless curiosity in the must-listen new season. We’re ecstatic to have supported them on this journey and can’t wait to follow their adventures in the new series.  New episodes are out weekly so give it a listen and show them some love! Read more through the links in the comments. Karen Whitehouse Lauren Kilby Helen McLaughlin #pr #podcastpr #entertainmentpr #podcastoftheweek #mediarelations #mediacoverage

Welcome the newest client to Hooton’s roster… HexClad Cookware HexClad is the hybrid cookware brand changing the game with cutting edge technology and design, backed by none other than Gordon Ramsay. We couldn’t be happier to be working with them and Milk & Honey PR Germany to bring the hybrid revolution to Europe! We’re cooking up some exciting stuff with them so keep your eyes peeled… 🔪🥘 #newclient #hexclad #cookware #europe #publicrelations #marketing

Good luck to our clients Natalia Forster, MD of GUT Amsterdam, and Jenna Barnet, CEO of Sunshine, at tonight's Future is Female Awards by Advertising Week Europe. The awards celebrate the exceptional leaders, fearless visionaries, and trailblazing executives fostering change in the advertising and creative industries. Congrats! Our fingers are crossed for the both of you 🤞🏆 #announcements #futureisfemale #advertisingweek #advertising #creativeindustries #awards

Worried about greenwashing? We’ve got you covered… Hooton is launching a Greenwashing Review service! ♻️   With the new anti-greenwashing laws coming into effect in Europe, brands and businesses are at risk of legal action for the misuse of sustainability terms. And sadly, greenwashing is happening more than ever. Ever-changing technical language in the sustainability space, combined with the increased need for transparency, unfortunately means many well-meaning brands are getting it wrong without realising. For companies seeking authenticity and credibility, this new regulatory landscape requires a thorough review and uphaul of language and messaging, so we’re launching this service to do just that. Whether it’s your web and social copy causing concern, your marketing strategy or your annual sustainability reports, the Hooton Greenwashing Review is a comprehensive evaluation of your brand’s messaging and communications, with feedback and recommendations on your next steps in line with the EU’s Green Claims Directive. Send us a DM or email hello@hooton.co to learn more! 📧 #GreenClaimsDirective #greenwashing #sustainability #EUregulation #consumerprotection #transparency #compliance #businesspreparation

Sustainability, de-coded In 2024, you simply have to know your stuff when it comes to sustainability. So, while many brands and organisations are trying to be environmentally responsible, the pressure to stand out often leads to woolly messaging or setting goals which are impossible to meet. As the EU’s Green Claims Directive comes into effect, and governments all over the world implement stringent anti-greenwashing laws, no matter how good your intentions, it’s never been so important to get your wording right. To mark B Corp month, the Hooton team spent March decoding some of sustainability’s vaguest vocabulary (including the word “sustainability” itself). We want to make green comms as easy as possible and have some very exciting things planned … Keep an eye out for the announcement from our team this month! #Bcorp #BCorpmonth #sustainability #climatechange #EUgreenclaims

Client news and coverage alert! 🚨 VaynerMedia has welcomed Jeffrey Kloezeman as EMEA Platform Lead in its Amsterdam office. So far, we’ve secured coverage in LBBonline - Little Black Book, Campaign UK, Emerce, ADWEEK and MarketingTribune, with more to come! 🗞️ 📰 

For the finale, let’s dive into the core aspect and concept driving sustainability forward. Term of the Day: Circular Economy What is a "Circular Economy" exactly? 🔄 A circular economy is like a loop where products, materials, and resources are kept in use for as long as possible. Instead of the traditional linear model of take-make-waste, a circular economy aims to minimise waste and maximise the value of resources by designing products for longevity, promoting reuse and recycling, and reducing overall consumption. When to use "Circular Economy" 🤔 While adopting circular practices is crucial for sustainability, it's essential to understand that achieving a circular economy requires systemic changes across industries and society. The term 'circular economy' should be used to describe efforts that redesign systems and processes to eliminate waste and promote resource efficiency. Real-world example 🤯 Consider Circular Industry Co.,Ltd., which is a B Corp textile company operating on the principles of circular economy. By developing products that are designed for durability, repairability, and recyclability, and using recycled fabrics from factory waste, it is contributing to a more sustainable future. Its initiatives not only reduce waste but also create new economic opportunities while protecting the environment. #hootoninsights #Bcorp #BCorpmonth #sustainability #climatechange #EUgreenclaims  #circulareconomy

Continuing our series for the B Corp month... Term of the Day: Carbon credit What does “Carbon credit” actually mean? 🤔 Carbon credits or offsets represent GHG (GreenHouse Gas) emissions that have been reduced, avoided or captured through projects that are verified according to credible standards. Each offset or carbon credit is equivalent to one metric ton of carbon dioxide equivalent (CO2e). Think of it as a currency that’s valued on reduced emissions. When to use “Carbon-credit ”  🧐 While purchasing carbon credits and contributing to global decarbonisation is commendable, it's important to note that a company cannot claim climate neutrality or positivity solely through offsetting. The term 'carbon credits' should be used to describe a company's participation in carbon removal programs, where investments are made in carbon reduction projects in exchange for credits. Real-world example 🤯 We aren’t going to provide a real-world brand example for this post, as carbon credits are currently under much investigation and debate. If you are interested in carbon credits, we advise caution. In 2023 a high-profile investigation by the Guardian, Die Zeit, and SourceMaterial asserted that over 90 percent of rainforest carbon credits issued by Verra, the world’s leading carbon credit certifier, claimed reductions in deforestation that didn’t actually exist (source: Vox*). So if you’re looking to offset, choose your carbon credit supplier carefully. The UNFCCC (United Nations Framework Convention on Climate Change) has a database of certified suppliers**. #hootoninsights #Bcorp #BCorpmonth #sustainability #climatechange #EUgreenclaims  #carboncredits * https://lnkd.in/e-HVyYiG ** https://lnkd.in/g7hCykyk